DAMODAR GUPTA
New Delhi
Summary
Quantitative Market Research Manager with 8 years of experience leading global research workstreams. Specialises in survey lifecycle management, including questionnaire evaluation and fieldwork execution. Drives workflow innovation through statistical methods and automation, enhancing data cleaning and analysis while delivering impactful narratives for executive stakeholders.
Overview
9
9
years of professional experience
Work History
Specialist, Sample Management & Quantitative Research
Mercury Analytics
05.2020 - Current
- Manage end-to-end quantitative research workstreams for high-stakes, multi-market tracking studies, ensuring complete alignment between client objectives and data delivery.
- Lead fieldwork execution and global sample management, coordinating seamlessly with diverse panels and data suppliers while designing data collection schedules to eliminate operational bottlenecks.
- Translate complex quantitative findings into clear narratives, transforming raw metrics into structured, graphical insights and actionable strategic frameworks for executive clients.
- Review and validate survey logic and flows at nascent project stages, meticulously auditing questionnaires to safeguard data integrity before launch.
Project Success Analyst (Quantitative Operations)
Lucid Holdings, LLC
Gurugram
08.2019 - 04.2020
- Managed global research project lifecycles from initial bid responses to final data delivery and financial closure, coordinating multiple quantitative workstreams across time zones to ensure timely delivery.
- Sourced, vetted, and deployed complex target samples for global full-service surveys using proprietary sampling architecture (Lucid Marketplace) and third-party vendors to enhance data quality.
- Collaborated with technical scripting teams and programming vendors to test, troubleshoot, and validate complex survey flows and routing logic, ensuring accuracy and reliability of survey data.
Project Support Analyst (Data Quality & Operations)
Lucid Holdings, LLC
Gurugram
10.2018 - 07.2019
- Ensured strict data quality and dataset integrity before final client reporting by engineering proactive, real-time troubleshooting strategies for a high volume of concurrent studies.
- Maintained 24/7 operational continuity for off-hours project delivery, managing critical risks, methodological concerns, and stakeholder communications proactively.
- Leveraged SQL Server, Salesforce, and advanced spreadsheets to run structured data audits and build standardized, reusable project tracking templates to improve team-wide efficiency.
Senior Researcher – Quantitative & Secondary Analytics
GlobalData Plc
Hyderabad
01.2017 - 04.2018
- Collaborated cross-functionally with advanced analytics and forecasting teams to develop market models and projections, ensuring alignment with client deliverables.
- Executed comprehensive primary and secondary research frameworks across public and national agency databases, contributing to the enhancement and scalability of a global industry index.
- Standardized and automated data ingestion processes, reducing database update cycles while ensuring accuracy and compliance.
Education
Post Graduate Diploma - Applied Statistics
Indira Gandhi National Open University (IGNOU)
2020
Bachelor of Technology (B.Tech) - Engineering
University of Petroleum and Energy Studies (UPES)
2016
Skills
- Quantitative research
- End-to-End Survey Research
- Questionnaire Design
- Fieldwork Execution
- Sample Management
- Sample management
- Panel Coordination
- Segmentation
- AI-Assisted Data Interpretation
- Workflow optimisation
- Project management
- Excel proficiency
- Cross-functional collaboration
- Client engagement
- Relationship Management
Accomplishments
- Honored by the CEO and senior leadership at Lucid for proactively going above and beyond to preserve data quality and resolve complex fieldwork risks under tight deadlines.
- Earned the 'Superior Grade' for annual performance at GlobalData Plc by leading the successful modernization and restructuring of a legacy power sector database.
- Developed reusable spreadsheet models and DIY tool frameworks at Mercury Analytics that significantly reduced manual reporting hours and accelerated insight delivery.
Custom
[LinkedIn Profile URL]
Timeline
Specialist, Sample Management & Quantitative Research
Mercury Analytics
05.2020 - Current
Project Success Analyst (Quantitative Operations)
Lucid Holdings, LLC
08.2019 - 04.2020
Project Support Analyst (Data Quality & Operations)
Lucid Holdings, LLC
10.2018 - 07.2019
Senior Researcher – Quantitative & Secondary Analytics
GlobalData Plc
01.2017 - 04.2018
Post Graduate Diploma - Applied Statistics
Indira Gandhi National Open University (IGNOU)
Bachelor of Technology (B.Tech) - Engineering
University of Petroleum and Energy Studies (UPES)