Damodhar S

• Increased brand awareness by developing and executing marketing campaigns.
• Developed strong relationships with external partners, including advertising agencies and suppliers, ensuring high-quality work within project timelines.
• Analyzed data from marketing campaigns to measure effectiveness and inform future decisions.
• Evaluated third-party vendors for potential partnerships or acquisitions based on alignment with company''s strategic priorities.
• Managed budget allocations for marketing initiatives, ensuring optimal use of resources.

Orchestrated successful corporate events, product launches, and promotional activities.

• Managed budgets, logistics, and timelines to ensure the smooth execution of events.

• Utilized social media and digital marketing channels to create pre-event buzz and post-event engagement.

• Gathered and analyzed attendee feedback to continuously enhance event experiences.

• Negotiated contracts with venues, suppliers, and contractors to optimize cost-effectiveness.

Planned and executed BTL activities such as product demonstrations, in-store promotions, and direct mail campaigns.

• Conducted market research to identify target audiences and trends, ensuring campaign relevance.

• Coordinated with vendors and agencies to design and produce promotional materials.

• Tracked and reported on the performance of BTL initiatives, making data-driven recommendations for improvements.

• Collaborated with sales teams to align BTL efforts with sales goals and objectives.

• Developed and executed BTL marketing strategies to promote products and services.

• Managed a team of marketing specialists, ensuring the successful implementation of BTL campaigns.

• Collaborated with cross-functional teams to create compelling promotional materials and collateral.

• Analyzed campaign data and customer feedback to optimize marketing efforts and improve ROI.

• Organized and supervised events, trade shows, and experiential marketing activities.