Damodharan Govindaraj

Acting as lead for global partner marketing communications
Positions: Reporting, Analytics, and Campaign Setup and Execution
Participated in migration of Eloqua 9 to Eloqua 10 for numerous
acquisitions, Participated in AEM Migration integration of Eloqua and
Marketo, Creating programs and program builders, Possess A/B testing and
campaign performance measurement experience overseeing daily
integration, deployments, and reporting of campaigns, including A/B
testing, Using AEM tool, create one-day or multi-session events and link
Marketo registration flow. As given, work on creation and upkeep of
microsites, search landing pages, event registration, and automated
program builds
Marketing Automation Specialist
Address Bangalore, India 560077
Phone +91-9886671393
E-mail manja.gowdas@gmail.com
LinkedIn
https://www.linkedin.com/in/manjunat
h-ramakrishna-
WWW
https://bold.pro/my/manjunath-r-
240229125227/307
Consists of developing registration forms, building out campaign
components in MAP for deployment and/or lead capture, including smart
lists, emails, landing pages, webinars, events, segmentation, smart
campaigns, program builder, and program canvas; also includes
generating email distribution lists to support email and campaign
execution by applying priorities weekly to deploy emails globally.
Continuous upkeep and assistance for campaign microsites, helping
marketing team members with problems and requests on-demand
generation websites, working together with teams to promote events, and
managing data, By handling escalations with internal and external support
teams and debugging issues, you may assist stakeholders.

● Hands on with Marketo, Salesforce Marketing Cloud, AEM, Adobe Oracle Eloqua, Knack and other solution offerings with the ability to conceptualize how to create a working solution using parts from different vendors.
● Single Point of Contact for Business needs related to Eloqua, charged with analyzing, gathering & converting requirement to technical solution, implementation and performing further performance tracking
● Involved in Eloqua website design and integration with AEM Migration
● Involved in converting old HTML templates to Responsive templates
● Involved for MAP migration from Eloqua, to Marketo for multiple acquisitions.
● Involved in Eloqua 9 to Eloqua 10 migration for multiple acquisitions.
● Create and manage drip campaigns to attract and retain customers through lead nurturing programs
● Supporting POC’s of new platform features and products, establish and maintain scalable process that ensures best practices
● Finding gaps, improving and performing root-cause analysis of application related incidents, fixing & documenting the findings
● Managing day to day email integration and campaign execution/reporting including A/B Testing.
● B2B lead lifecycle management.
● Primary responsibility in MDM and marketing campaigns is to extract and analyze data, identify trends and provide valuable insights to enhance our overall business performance.
● Data quality management and handling GDPR compliance.
● Involved in Analytics Tracking script in Eloqua and AEM including Tealium and google pixel.
● Hands on with Omniture reporting.
● Implemented standard Processes across MSS team. Document and socialize these new operational processes to be referenced by other members of the marketing team and other cross functional team through confluence.
● Upgraded old logic to new logic in Eloqua and Marketo.
● Responsible for both planning and implementation of Events Registration and driving results through attendance and leads
● Helped finding loophole in different system and upgraded
● Automated List upload process
● Work with Marketing and Sales team for funnel optimization and opportunity progression through automation
● Responsible for the execution of Enterprise marketing campaigns and communications mostly for APJ region.
● Working with various campaign managers across all regions to meet the need of VMware and accomplish the goals on quarter basis.
● Manages Campaigns Team while providing training, developing strategies, setting Goals to meet the need of Company Goal.

Utilize internal and external databases, and other research tools on Internet
to create value-added research data on Global Public and Private
Companies
Processing consumer data requests from sales representatives across all
regions (APAC, EMEA, and AMER), keeping Fusion CRM system's customer
data up to date, looking up and verifying DUNS Number, SIC code,
number of employees, and revenue in D&B, OneSource, and Google and
updating numbers in Fusion CRM are some examples of exploring external
data sources to validate client information. Capturing data, examining
comprehensive data, valuation, performance, and strategy analysis on
top government and publicly traded firms worldwide, gathering
information from many sources, such as websites, analyst reports, financial
reports, and knowledge of multiple websites, including Thomson, Hoovers,
Bloomberg, etc.

Analyzing Daily Campaign Performance report for the client.
• Make effective real time operational decisions to ensure that service level is achieved
consistently on all contracts in the most Cost effective manner.
• Monitor the real time queue for the client which is based in US.
• Work closely with the client and make sure that all the agreed targets are met at the
end of the day.
• Analyzing the differences of forecasted and real time over/under performance of the
campaign and advice the operations on floor to take the corrective measure.
• Monitor queue activity real-time on all campaigns within the centre.
• Escalation of all service affecting issues to the correct managers as per agreed
escalation procedure.
• Ensure that all real-time changes are logged in the Work Force Management tool -
E.g. absences are tracked real-time, information from agents calling in is recorded .
• Generating Reports for Team Leaders (Schedule Adherence, Agent Performance, Login Logout etc).

CONTACT CENTRE TOOLS

• Call Monitoring and Reporting: Avaya CMS Supervisor (US, Canada and Philippines)
• Work Force Management: Monster (US, Canada, Philippines)
• Reporting: Microsoft Excel

Senior Associate, Financial Services
Process Description:
Job involves in assisting our customers by addressing their account related inquiries and giving a process driven solution approach during critical time bound situations.
Job Profile:
• Floor supervisor for a US Banking Organization.
• Responsible for sharing regular updates with the team members.