Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Dan Reid

Crown Point,IN

Overview

13
13
years of professional experience

Work History

Manager, Media and On-Air Strategy

National Geographic
04.2018 - Current
  • Support development and implementation of national On-Air promotional strategies, short and long term planning, and reporting & analysis
  • Guide partnership planning with key internal stakeholders (Travel Block, WILD, BCI, etc.)
  • Documents, tracks and reports promotional inventory usage for internal and external partners (D+, Hulu, FX, ESPN, etc.)
  • Created presentation decks for internal stakeholders
  • Maintains ongoing competitive analyses to keep current on industry trends and insights
  • Manage media plans for barter campaigns and NGP commitments on NG networks.
  • Serves as backup graphics and nonlinear scheduling

Traffic and Promotions Coordinator

Lakeshore PBS
01.2015 - 04.2018
  • Scheduled breaks, Implementing workflows and strategies to increase performance and overall effectiveness
  • Contributed to the development of marketing strategies, goals, and KPIs
  • Liaison for linear scheduling and packaging concerns for Lakeshore PBS and Lakeshore KIDS
  • Supervised master control operations

Master Control Operator

Lakeshore PBS
05.2013 - 01.2015
  • Evaluated schedules and prepared programs to assess transmission readiness and identify signal issues
  • Ran breaks/underwriters during live newscasts, sports programs and network shows.
  • Enhanced broadcast quality by monitoring and adjusting video, audio, and transmitter levels.

Camera Operator

Balmoral Racetrack
05.2012 - 01.2015

Concert Photographer

Freelance/MADDChicago.com
01.2011 - 01.2014

Education

Master of Arts - History

Indiana University East
Richmond, IN
05.2024

Master of Science - Communications

Purdue University
West Lafayette, IN
04.2018

Bachelor of Arts Sociology -

Purdue University Calumet
Hammond, IN
12.2011

Skills

  • Video Editing (FinalCutPro, Adobe Premiere Pro)
  • Scriptwriting (Final Draft, Celtx, Writer Duet)
  • Scheduling/Reporting (ProTrack, GRiPit, NCS, PACE)
  • Microsoft Office Suite (Excel, PowerPoint, etc)
  • Project Management
  • Research and Analysis

Accomplishments

IU Media School Fellowship - 2023

Cushman Memorial Fellowship - 2023

On-Air Media Strategy - Oscar Winning "Free Solo" - 2019

Ratings Task Force – National Geographic – 2018

1st Place BEA Student Scriptwriting Competition - 2011


Timeline

Manager, Media and On-Air Strategy

National Geographic
04.2018 - Current

Traffic and Promotions Coordinator

Lakeshore PBS
01.2015 - 04.2018

Master Control Operator

Lakeshore PBS
05.2013 - 01.2015

Camera Operator

Balmoral Racetrack
05.2012 - 01.2015

Concert Photographer

Freelance/MADDChicago.com
01.2011 - 01.2014

Master of Arts - History

Indiana University East

Master of Science - Communications

Purdue University

Bachelor of Arts Sociology -

Purdue University Calumet

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Dan Reid