Adobe Photoshop
Danesh Vesuna
Marketing and Communications Specialist
Mumbai,Maharashtra
Summary
I’m a brand and marketing professional with over 19 years of experience, mostly in insurance and financial services. I’ve led campaigns, product launches, and brand initiatives that span digital, print, and on-ground activations. My strength lies in combining creativity with clarity — making sure our communication is not just eye-catching, but also purposeful and aligned with business goals. I enjoy collaborating across teams, mentoring talent, and bringing structure to complex projects. Over the years, I’ve learnt that good marketing isn’t just about visibility — it’s about trust, relevance, and showing up consistently.
I’m also someone who thrives on problem-solving — I can think on my feet, cut through chaos, and get things done, no matter what the constraints are.
Overview
19
19
years of professional experience
3
3
years of post-secondary education
4
4
Language
Work History
Team Lead - Brand and Communications
SBI General Insurance Company Limited
Mumbai, Maharashtra
11.2021 - Current
- Developed and implemented the marketing and communications strategy plans and their execution across multiple touch points with a team of four
- Responsible for Social Media. NPS. Research. Product Launches, Channel Communication
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for Products and Social Media. WhatsApp Insurance, Cyber Insurance. Super Health Insurance (Flagship) are key examples
- Preserve brand integrity by monitoring the consistency and quality of marketing collaterals
- Oversee all different formats of communication (Videos. Product & Sales Literature) and drive ROI driven marketing campaigns with Customer Experience Team, Online & Offline Channels and platforms
Associate Vice President, Marketing
Manipal Cigna Health Insurance Company Limited
Mumbai, Maharashtra
01.2019 - 05.2020
- India Market Lead for Channel marketing
- Developed and executed the marketing strategy & campaigns for the business teams with clearly defined KPIs- Leads, NOPS, Channel Feedback, and Partner scores.
- Social Media Marketing - Developed and monitored campaigns for ongoing customer communication and Product Launches and Events.
- Manipal Cigna Brand Launch – Handled all aspects of the brand launch- communication plans, branch activation, launch events, digital campaigns etc.
- Led the development and execution of R&R Programs for Sales and Employees in India and abroad.
Senior Manager, Marketing
Cigna TTK Health Insurance Company Limited
Mumbai, Maharashtra
05.2015 - 01.2019
- India Market Lead for Channel Marketing and Digital Marketing
- Executed the ManipalCigna Brand launch campaign with 2 high impact multi-media advertising campaigns including TV, print, outdoor, radio, digital and on-ground activations.
- Managed all product launches with marketing material, sales collaterals, social media and internal campaigns
- Manipal Cigna Easy Sell – Conceptualized, designed and deployed this one-stop platform for all sales and marketing needs. Over10,000 downloads within 6 months of launch. Voted best innovative development at the Cigna International Markets best practices forum in HK 2018, Showcased as a great example of “Frugal Innovation” at the Cigna IM Sales Conclave held in Phuket , Nov 2018
- Led the development and execution of R&R Programs for Sales and Employees (Domestic & international)
Senior Manager, Channel Marketing
Bharti AXA Life Insurance Company Limited
Mumbai, Maharashtra
04.2014 - 05.2015
- Building Brand Saliency - Implemented marketing initiatives in accordance with the AXA Strategy of Proof Campaign.
- Successfully implemented Bharti AXA Life's Product Launch Campaigns - On ground, Internal & Outdoor.
- Channel Support: Supported the various business channels through marketing initiatives
- App development - SWITCH, Bharti AXA Life eProtect online term plan and the Bharti AXA Life Young India Plan
Manager, Channel Marketing
Bharti AXA Life Insurance Company Limited
Mumbai, Maharashtra
03.2012 - 03.2014
- Channel Support: Supported the various business channels through marketing initiatives.
- Building Brand Salience -Implemented marketing initiatives across branches, offices and markets in line with the AXA Strategy of Proof Campaign.
- Successfully implemented Bharti AXA Life's Product Launches (On ground, Internal Launch and Outdoor Campaigns)
Associate Manager, Channel Marketing
Bharti AXA Life Insurance Company Limited
Mumbai, Maharashtra
01.2010 - 03.2012
- Building Brand Saliency - Ensured smooth co-ordination between HO and regional offices in implementing marketing initiatives
- Handled all the outdoor campaigns spanning 45 cities pan India.
- Channel Support: Supported the various business channels through marketing initiatives.
Marketing Executive
DCB Bank
Mumbai, Maharashtra
01.2007 - 01.2010
- Implemented key initiatives and activities aligned with DCB's brand strategy.
- Conceptualized and executed events, customer meets and promotional activities organized by DCB Bank.
- Outbound calling campaign for dormant account re-activation.
- Website Management
- Initiated market research studies and analyzed findings
Sales Executive
Zee Telefilms Limited
Mumbai, Maharashtra
06.2006 - 11.2006
- Developed business pipeline using cold and warm techniques.
- Sought out and engaged with customers to drive sales and service using suggestive selling.
- Arranged potential client contacts, cultivated relationships and followed through all service needs.
Education
Master of Business Administration - Marketing
NMIMS
Mumbai 06.2000 - 04.2003
Bachelor Of Mass Media - Advertising And Marketing
R.D. National College
Mumbai 07.2000 - 03.2003
Skills
Brand building
Accomplishments
- Received the CEO's Award for Excellence in innovation for end-to-end in-house development of 'EasySell', A comprehensive app for all marketing and sales needs.
Software
Adobe Illustrator
Corel Draw
Interests
Cooking, eating, reviewing restaurants and an insatiable passion for gourmet foods, ingredients and other epicurean delights
Doodling and cartooning
Trivia nut and collector of random and obscure facts
Nerd, Superman fan and a fantasy fiction buff
Timeline
Team Lead - Brand and Communications
SBI General Insurance Company Limited
11.2021 - Current
Associate Vice President, Marketing
Manipal Cigna Health Insurance Company Limited
01.2019 - 05.2020
Senior Manager, Marketing
Cigna TTK Health Insurance Company Limited
05.2015 - 01.2019
Senior Manager, Channel Marketing
Bharti AXA Life Insurance Company Limited
04.2014 - 05.2015
Manager, Channel Marketing
Bharti AXA Life Insurance Company Limited
03.2012 - 03.2014
Associate Manager, Channel Marketing
Bharti AXA Life Insurance Company Limited
01.2010 - 03.2012
Marketing Executive
DCB Bank
01.2007 - 01.2010
Sales Executive
Zee Telefilms Limited
06.2006 - 11.2006
Bachelor Of Mass Media - Advertising And Marketing
R.D. National College
07.2000 - 03.2003
Master of Business Administration - Marketing
NMIMS
06.2000 - 04.2003
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