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Daniel D’abreo
MEDIA PLANNER / STRATEGIST
Vasai – West
Summary
Experienced media professional with 9+ years of expertise in advertising and brand communication. Proficient in media planning, campaign execution, and client servicing across diverse categories. Proven ability to translate insights into effective strategies through seamless cross-departmental coordination and media integration.
Overview
10
10
years of professional experience
4028
4028
years of post-secondary education
3
3
Languages
Work History
Account Manager- Media Planning & Strategy
Madison Media Pvt Ltd.
01.2022 - Current
- Client Relationship Management: Managed client relationships, ensuring alignment with their strategic goals and facilitating communication between all stakeholders
- Campaign Strategy & Execution: Led end-to-end campaign rollout in collaboration with media partners, ensuring timely, high-impact execution.
- Brand Management: Identified media opportunities and partnerships to strengthen brand visibility and competitive presence.
- Media Planning: Developed data-backed, cost-effective media plans through optimal channel mix and competitor benchmarking.
- Client Servicing & Reporting: Delivered high-quality execution and regular performance reports, ensuring transparency and client satisfaction.
Business Manager- Media Planning
Wavemaker Global Pvt Ltd.
05.2021 - 12.2021
- Media Planning: Built efficient media plans by optimizing budgets and leveraging competitor analysis for strategic brand advantage.
- Campaign Execution: Drove seamless execution of media plans in close coordination with partners and internal stakeholders, ensuring timely and impactful delivery.
- Brand Integration: Identified high-value media opportunities to elevate brand visibility and relevance across touchpoints.
- Client Servicing: Delivered proactive performance reviews and reporting to ensure alignment and sustained client satisfaction.
Senior Media Planner
DDB Mudra Group
09.2018 - 05.2021
- Media Planning: Developed 360° media plans (TV, Print, Radio, Digital, OOH, Mobile, Activations) by optimizing budgets and analyzing competition.
- Campaign Execution: Ensured flawless execution in collaboration with media partners and vendors.
- Internal Coordination: Aligned cross-functional teams to deliver on client objectives efficiently.
- Brand Management: Explored and leveraged media opportunities to enhance brand presence.
- Client Servicing: Managed end-to-end campaign delivery with a strong focus on client satisfaction.
Media Planner
Mindshare Fulcrum
11.2016 - 08.2018
- Managed media deployment and client coordination for HUL Pureit.
- Planned and executed TV, Print, and Radio campaigns across markets and post campaign analysis.
- Proposed innovative media opportunities, project task (GALEN Database) and brand integrations (Housefull 2, Super Singh).
- Engaged with media partners to explore new branding avenues.
Assist. Planner /Media Planner
Mindshare Fulcrum
03.2016 - 10.2016
- Operational duties performed on two important applications (MBA & ARIBA)
- Serving the mentor planner with necessary work designated
- Hands-on with Media Plans/Annuals/Monthly Reports and Media Campaigns for the allocated Brand
Media Planner -Executive Trainee
Lodestar UM Pvt. Ltd
07.2015 - 12.2015
- Planned and executed monthly TV, Print, and Radio campaigns for Amul based on client briefs.
- Monitored campaign performance using TAM, BARC, and MAP tools.
- Handled media buying, including deal assessment, negotiation, and finalization across platforms.
- Coordinated with media reps to ensure cost-effective, high-impact placements.
Education
PGDM - Advertising and Marketing Communications
Xavier Institute of Communications
Mumbai, IndiaBachelor of Commerce - Commerce
St. Gonsalo Garcia College
Mumbai, IndiaHigher Secondary Certificate - Commerce
St. Thomas Baptist Junior College
Secondary School Certificate - undefined
St. Augustine’s High School
Skills
Brand management
Account servicing
Media Planning / Buying
Client relationship management
Competitor and Trend Analysis
Interests
Awards
- Young Spike Asia, 2019
- EMVIES Shortlist for HUL Pureit (TV + Digital Category), Script writing for the brand
- Goafest 2022 - Gold (Saffola World Heart Day- Best Innovation- Integrated Media)
- EMVIES 2024- Gold (Best Integrated Campaign- Saffola World Heart Day)
- EMVIES 2025- Silver (Best Innovation TV- Saffola World Heart Day)
- Goafest 2025- Bronze (Best use of media innovation- Saffola World Heart Day)
Timeline
Account Manager- Media Planning & Strategy
Madison Media Pvt Ltd.
01.2022 - Current
Business Manager- Media Planning
Wavemaker Global Pvt Ltd.
05.2021 - 12.2021
Senior Media Planner
DDB Mudra Group
09.2018 - 05.2021
Media Planner
Mindshare Fulcrum
11.2016 - 08.2018
Assist. Planner /Media Planner
Mindshare Fulcrum
03.2016 - 10.2016
Media Planner -Executive Trainee
Lodestar UM Pvt. Ltd
07.2015 - 12.2015
Higher Secondary Certificate - Commerce
St. Thomas Baptist Junior College
Secondary School Certificate - undefined
St. Augustine’s High School
PGDM - Advertising and Marketing Communications
Xavier Institute of Communications
Bachelor of Commerce - Commerce
St. Gonsalo Garcia College
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