Automobiles
An ever evolving professional with experience of working with over 30 brands and 4 different industries over a career spanning 14+ years. With overall experience consisting of job stints in advertising, corporate communications, technology and public policy sectors and entrepreneurial experience in digital development and marketing. Also an enthusiastic leader with a business vision and acumen for overall strategic excellence and capable of providing provide most effective solutions to achieve targets. A quick learner with exceptional management skills and focus on solving most pressing challenges he is willing to adapt to any industry and bring his learning to help grow the business.
Transitioning to public policy through an ed-tech startup by leading its strategy and communications operations. The startup, Govardhan Learning Cloud is incubated at NITI Aayog's RMP-Atal Incubation Center, recognized under StartUP India Program by Government of India, and partner institution of FITT at Indian Institute of Technology (IIT), Delhi.
· MoUs with National Commission for Women and National Commission for Protection of Child Rights.
· Developed multiple business strategies vis-a-vis public policy decisions of the government in the areas of women and child development.
· Responsible for mobile app development in the area of school safety as per guidelines of NCPCR.
· Responsible for creating guidelines and compliances for school safety in India.
· Created POSH at workplace interactive curriculum for National Commission for Women.
Writer and director of seven short films on POSH for National Commission for Women
Shifted base to a small village to learn farming. Now an accomplished farmer with experience in best horticultural practices
His passion for brands took him to take up a consulting contract with Apple Inc. As an Interactive Producer for Apple, under independent contract through Hogarth WW (a WPP group company).
• Responsible for leading development, organisation, verification, scheduling and delivery of product launch communications through various interactive channels, like website, e-commerce, EDMs and social media interactive collaterals.
• Managing development and design team and its daily interactive operations, leading the localisation effort and taking important brand communications decisions whenever required.
• Extensive partnering with cross-functional teams, maintaining relationships with global counterparts, managing vendor agencies and resources, creating marketing and product launch strategies and handling transcreation for locale specific audiences.
• Played a critical role in several product launches for Apple in India and was a part of the select group of Marcom resources who operate from Apple’s California offices during these launches.
Interwink was a boutique, 360 degree design and consulting agency with strong focus on providing an outside-in view of the business. Danish started Interwink as a digital strategy and end-to-end communications agency, which specialized in creating solutions to identify and enhance pockets of value. The agency with its strong in-house design and technology development strength has provided services in visual communication, user experiences, social media integration, desktop and mobile development along with SEO and SMO.
• Consulted organisations operating in the areas of technology, telecom, manufacturing, politics, events and ecommerce on digital marketing strategy.
• Instrumental in bringing many "legacy" companies to the digital ecosystem through digital transformation, innovation commercialisation and customer lifecycle management and helped them make more informed choices.
• Started a think tank for the cause of ‘Open Spectrum’ in association with a major telecom brand and helped launch mobile phones for ZTE and RioMobile.
• Spearheaded the development of iOS, Android and web apps for national and international clients.
• The agency developed products like a 'social media aggregator' and 'image selling platform'.
• Partnered with various companies to provide in-house services in areas of illustrations, ecommerce photoshoots, and keywording.
• Key Clients: Canara Bank, ZTE, Motorola, Shyam Telecom, Subah Ghana, Berry Shirts, Techfish, Rio Mobiles, Government of India, NASP, Rambhau Mhalgi Prabodhini, Namshi, Radhika Group, Accenture, Vega, Institute for Competitiveness, Insigma Inc, eBest Mobile, Aero Infotech, Iamwire, ImageDB, VNL, Actelen, CND Parker.
Global Energy Pvt. Ltd, is an ISO 9001:2008 certified intra-state power trading company and a generator of electricity. • Was responsible for overseeing product engineering and development and marketing and promotion. He managed cross-functional teams in the areas of product development, interface design and corporate communications.
• Created operations support technology like an HRMS system, REC Tracker (ERP) and Project Management.
• Was also responsible for integrating business processes with SAP and it’s implementations throughout the company.
• Was responsible for all digital marketing efforts, websites, email marketing, social media and also offline marketing namely brand identity, advertising and promotion, event management, collateral design, publication design, event marketing, research visualisation for more than 6 partner companies and think tanks like IPPAI, Security Watch India, AviationWatch India, Indianeye Security, Shiv Shakti Urja and Eyewatch.
Co-founded the digital agency and technology company and helped it grow into a 15 member strong team in less than a year.
• Lead business development and successfully pitched for various businesses and executed several software and web development projects.
• Created strong goodwill and forged strategic partnerships with clients. Provided synergies from previous experiences in advertising, thus creating a company that distinguished itself on UX (User Experiences).
• In 2010, it was amongst the first movers into the small and medium interactive digital agency space.
• Developed several websites for some of India’s biggest brands as well as well known international clients.
Worked on several Market Insight and Transcreation projects for Textappeal Ltd. Hogarth WW and Native Worldwide for Clients like Estee Lauder, Nokia, Sony Corporation, Royal Bank of Scotland, London Advertising, Kraft, United Nations, CNN and Gen Network over a period of 3 years.
Dentsu is the world’s largest advertising agency network.
• As member of the Dentsu's client servicing team, handled ICP (Cameras and Camcorders) and CII (Corporate Communications) business for Canon India and Canon Singapore. Also handled BIS (Business Printers) /CSP (Consumer Printers) divisions.
• Was the only executive handling the same for over a year and reported to the Executive Director.
• Executed several print, TV and online campaigns along with all BTL activities over a period of 2 years.
• Total business volume handled exceeded USD 1 Million per annum.
• Responsible for client relationship, brand strategy, market research, brand guidelines, vendor management, financial management, contracts and day-to-day operations.
• Planned and executed the state-of-the-art Canon Experience Lounge (Canon Image Lounges) projects in Gurgaon, Bangalore and Mumbai with two showrooms in each city.
• Authored four editorials (full page) in Times of India for the brand.
Conceptualised ads (TVC, Print, Radio) for brands like Voltas, Makemytrip, Reckitt & Benkizer, NIIT, JK Tyres, Brochure for NIIT International Research Project – Avenues for Export Credit Loans/ ECB’s and Credit Enhancement of Loan Proposals.
Automobiles
Farming
Sports
An all-round sportsman. he loves playing cricket, soccer, tennis and table tennis. He is a sports fan and follows cricket, tennis, F1, golf and soccer on TV.
Copywriting / Content - Written content for over 30 websites along with creative copy for several print and tv ads.
Integrated Marketing - Avidly follows the latest in marketing and is full of ideas when it comes of traditional and non-traditional marketing mediums. Has been at the forefront of digital development throughout his career and understands technology inside out.
Data Analytics- Good command over Comscore, Scarborough, Google Analytics, Adwords and Social Media tools for optimising network data and measuring ROI
Event Management - Helped organise several national and international conferences and expos for IPPAI, SWI, RMP among others.
Training and Development - Has trained over a hundred employees throughout his career and is a passionate life coach.
Film Direction - Has directed a number of short corporate films and is psyched out to try his hand at direction at a bigger level.
Public Speaking - Has been invited as a motivational speaker by TERI and has spoken in various university programs.