Danish Malik

Merchandise Management:

• Oversee the entire house of brands for both apparel and non-apparel categories.
• Coordinate with the central team to ensure proper allocation of merchandise.
• Lead and manage a team for both event days and Business As Usual (BAU) operations.
  

Brand Page Creation:

• Develop and create brand pages to enhance visibility on the Flipkart platform.
• Ensure a compelling and consistent representation of brands.
  

Creative Generation and Go-Live:

• Generate and guarantee the timely go-live of all creatives for the apparel and non-apparel categories.
• Manage the execution of creative deliveries based on category allocations on Fashion and Home Pages.
  

Search Term Analysis and Merchandising:

• Analyze search terms across various industry sectors.
• Provide insights for merchandising and cataloging based on the analysis.
  

Event Participation and Category Allocation:

• Proactively participate in fashion events.
  Independently handle allocations of the category for effective representation

BAU Operations Oversight:

• Provide day-to-day leadership for Business As Usual operations, maintaining efficiency.
• Implement strategies for continuous improvement in BAU processes.
  

Communication and Collaboration:

• Foster clear communication within the team to ensure everyone is aligned with goals.
• Collaborate with other departments for effective cross-functional teamwork.
  
  

• Generating and guaranteeing go-live of all creatives for the category of 'Luggage & Travel Accessories' on a daily basis
• Managed the execution of creative deliveries based on category allocations on the Fashion pages & Home Pages
• Shaping customized promotional campaigns targeting specific cohorts of customers and analyzing its performance basis of views, clicks, CTR & conversion
• Establishing audience manager segments to gain comprehensive insights into consumer profiles, their behaviors, preferences, and purchasing patterns when acquiring a product
• Achieved 15% higher conversion rate in contents created for the website and the app during events by executing merchandise in alignment with the buy for the season
• Created effective content using trendy verticals, quality display images and captivating callouts based on inputs
• Communicating with KAM's and Merch Leads for merch inputs and design team for creative deliverables
• Formulating promotional offers (Alpha & MP) to opt-in discount in the platform, co-ordinate with the multiple sellers & Brands to adapt the offer & showcase their product in the platform
• Handling & optimizing CTR of daily/Weekly/event properties like DOTD, DOTW, rush hour, crazy deal, WL & HP properties
• Generated reports and provided guidance to accounting managers, facilitating improved seller engagement in offers
• Designed and developed comprehensive sales &traffic dashboards to enable data driven decision-making
• Designing wireframes for browse and category landing pages, and incorporating pertinent content to enhance CTR and conversions
• Monitoring the performance of contents, themes & pages through metrics like CTR, PPV & units to understand the trend of the sale & take necessary actions accordingly
• Analyzing search terms across various industry sectors and providing input for merchandising and cataloging accordingly
• Creating curated links according to the Flipkart driven themes, festive occasions and trends
• Proactively participated in events like Big Billion Days and Diwali sale and handled allocations of the category individually
• Which had a huge impact on sales and generated a huge profit of 8 cr in 2021 & 9.5 cr in 2022 on the first few hours of BBD sale
• Monitored and controlled the burn amount closely, proactively preventing budget overruns to avoid financial discrepancies
• Effectively communicated with the finance team to provide regular updates and address any budget-related inquiries or concerns.