Possessing over 17 years of dedicated expertise in overseeing the complete Software Development Life Cycle (SDLC) management, encompassing initial design inception, meticulous documentation, and successful execution. A seasoned professional in software engineering and SDLC development, demonstrating a strong emphasis on hands-on programming, mentoring team members, and leading teams in the development of comprehensive software products. Specialized in establishing and scaling high-volume production environments from the foundational level, delivering cost-efficient, secure, and scalable IT solutions for both startups and established enterprise products. Proficiencies extend across diverse domains, including financial systems, subscription management, advertising platforms, email marketing solutions, peer-to-peer technologies, as well as embedded and wireless systems. Extensive experience in architecting multi-tier client-server setups and constructing distributed enterprise solutions.
Hi, I’m
Danish Qamar
Chief Software Architect Solution Architect Platform Engineering Leader
Mira Road (E)
Summary
Overview
18
years of professional experience
Work History
Sony Picture Network India
Staff Manager, Engineering SRE (Automation)
07.2024 - Current
Job overview
- Architected and deployed a complete MLOps ecosystem for high-traffic streaming services, utilizing MLflow and Airflow to ensure robust, seamless transitions of models from R&D into production.
- Engineered production-grade Agentic AI frameworks to automate platform reliability and streamline complex metadata orchestration, significantly reducing manual intervention in mission-critical workflows.
- Optimized high-concurrency ML workloads on GKE/EKS, implementing sophisticated resource allocation strategies to maximize performance for real-time inference engines.
- Designed and implemented the strategic architecture for an in-house AI-driven anomaly detection system, overseeing end-to-end design, technology selection, scalability, and integration with the existing observability stack.
- Drove MLOps practices for anomaly detection, including model training, validation pipelines, deployment workflows, and feedback loops, ensuring the reliability of machine learning components in production.
- Spearheaded the enterprise-wide onboarding and standardization of the Datadog platform across distributed systems to establish unified observability practices.
- Standardized enterprise-wide monitoring by deploying Coralogix and Datadog via Terraform, enabling sub-second anomaly detection across a global user base of millions.
- Automated Datadog monitors, alerts, and dashboards using Terraform, ensuring consistent, version-controlled, and scalable observability infrastructure deployment.
- Served as the Architect for multi-system observability monitoring, leveraging and extending out-of-the-box capabilities for custom analytical dashboards to address unique organizational use cases.
- Championed incident management modernization by automating root cause analysis, alert enrichment, and escalation workflows.
- Took a dual role as SRE and Software Developer, actively designing, coding, and deploying custom tools, APIs, and automation frameworks to extend observability capabilities.
- Partnered with cross-functional teams (L1 Support, Video Operations, Platform Teams, and Product Owners) to identify operational pain points and deliver tailored monitoring and automation solutions.
- Collaborated with business stakeholders to align the observability and anomaly detection roadmap with organizational goals, directly supporting customer experience and uptime objectives.
- Mentored and coached SRE, DevOps, and ML engineers, fostering a strong culture of reliability, automation, and continuous improvement.
Vyomasi Technology Pvt. Ltd.
Chief Software Architect
09.2023 - 06.2024
Job overview
- Spearheaded the end-to-end strategic planning and architectural design for a bespoke ISP Management System.
- Led a high-performing, multidisciplinary team, encompassing network engineers, software developers, and system architects, through the entire project lifecycle, from initial conceptualization to final deployment.
- The core objective was to create a robust and highly available system that perfectly aligned with the ISP's unique operational needs, including subscriber management, billing, provisioning, and network monitoring.
- Successfully devised and implemented a highly scalable and adaptable microservices-based architecture, which was designed to handle exponential growth in the subscriber base and seamlessly integrate future technological advancements, ensuring a five-year roadmap for system viability.
- Key architectural considerations included fault tolerance, high-availability clusters, and a modular design to facilitate rapid feature iteration.
- Expertly architected and executed the seamless integration of Authentication, Authorization, and Accounting (AAA) protocols into the core of the ISP Management System.
- This implementation was critical for establishing a secure perimeter, ensuring that only authorized users could access network services, and providing a comprehensive audit trail.
- Deployed and fine-tuned industry-standard protocols:
- RADIUS (Remote Authentication Dial-In User Service): Implemented for centralized user authentication and authorization across all access points (e.g., DSLAMs, OLTs), handling millions of authentication requests daily with sub-second latency.
- TACACS+ (Terminal Access Controller Access-Control System Plus): Utilized for secure, centralized control over network device configuration and management, restricting administrative access to network infrastructure elements (routers, switches) based on granular role-based access control (RBAC).
- The robust accounting functionality provided detailed session logs, enabling accurate billing, usage tracking, and forensic analysis.
- Took ownership of the configuration, maintenance, and performance optimization of the entire suite of network routers (e.g., Juniper, Cisco, MikroTik) within the backbone and edge infrastructure.
- Implemented sophisticated Interior Gateway Protocols (IGPs) such as OSPF (Open Shortest Path First) and EIGRP (Enhanced Interior Gateway Routing Protocol), and Exterior Gateway Protocols (EGPs) like BGP (Border Gateway Protocol), to establish efficient, redundant, and dynamic traffic routing across the network.
- Engineered and deployed advanced load-balancing algorithms (e.g., ECMP - Equal-Cost Multi-Path) to maximize bandwidth utilization and ensure high network resilience.
- Established and rigorously enforced Quality of Service (QoS) policies across the network, prioritizing critical traffic (e.g., VoIP, IPTV) and shaping consumer traffic to guarantee consistent service levels and minimize latency-sensitive application performance degradation.
- Led the product development and technical collaboration with dedicated UX/UI specialists to design and launch an intuitive, operator-centric management interface.
- The interface was meticulously tailored to the specific workflows and operational requirements of the ISP's administration, customer support, and technical teams.
- Key functionalities included:
- Real-time Network Monitoring Dashboard: Providing a single-pane-of-glass view of network health, traffic metrics, system alarms, and utilization statistics.
- Granular User Access and Provisioning Management: Enabling quick and accurate creation, modification, and suspension of subscriber accounts and services.
- Advanced Reporting Suite: Generating comprehensive, customizable reports on key performance indicators (KPIs) such as network usage patterns, service availability, subscriber churn analysis, and AAA system logs for regulatory compliance and business intelligence.
- Instituted critical architectural and procedural measures to guarantee the system's massive horizontal and vertical scalability, successfully accommodating a 300% growth in the subscriber base within the first two years of deployment.
- Developed an evergreen strategy for continuous integration and deployment (CI/CD) to facilitate seamless addition of new services (e.g., IoT integration, IPv6 support) and feature rollouts without service interruption.
- Proactively maintained a deep understanding of emerging telecommunication technologies (e.g., SDN/NFV, 5G backhaul) and evolving industry security standards (e.g., latest encryption and key management practices), ensuring the ISP Management System remains cutting-edge, secure, and prepared to integrate innovative features for sustained competitive advantage.
Gospell Digital Services India Pvt. Ltd.
Chief Software Architect/ Principal Software Architect
04.2018 - 08.2023
Job overview
- Spearheaded the end-to-end development, architectural design, and strategic deployment of a high-availability, large-scale Subscriber Management and CRM platform. This system was foundational to critical business operations, including automated billing, service provisioning, and comprehensive customer support, effectively managing a user base scaling into millions of subscribers.
- Directed all integration initiatives for mission-critical, low-latency AAA (Authentication, Authorization, Accounting) services, ensuring seamless interoperability and robust performance with diverse third-party systems and external network elements. This involved rigorous testing and optimization to meet strict service level agreements (SLAs).
- Architected and implemented a secure and resilient CI/CD (Continuous Integration/Continuous Deployment) framework utilizing Ansible for configuration management and automation. This infrastructure incorporated stringent security protocols, including proprietary code encryption and centralized licensing management, drastically improving deployment velocity and system stability.
- Managed data architecture teams responsible for developing and enforcing cost-effective, high-reliability database backup and restoration strategies. Focused on optimizing critical Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs) to minimize data loss and business downtime in compliance with regulatory standards.
- Deployed comprehensive, real-time server and services monitoring solutions (e.g., Zabbix) to ensure proactive fault detection and performance insights. Furthermore, established an optimized, highly-efficient Linux-based system designed for the automatic scaling and execution of large-scale, resource-intensive batch processing jobs.
- Led, mentored, and managed a cross-functional software engineering team of over 10 professionals. Guided the team through the complete product lifecycle of a new Software-as-a-Service (SaaS) offering, encompassing initial ideation and market analysis, agile development, successful product launch, and subsequent post-launch maintenance and feature evolution.
Vserv Digital Services Pvt. Ltd.
Project Lead and Architect
10.2016 - 03.2018
Job overview
- Led the full lifecycle development and integration of the Advertising Software Development Kit (SDK) specifically for the Firefox OS platform. This involved designing the client-side logic for ad request handling, impression tracking, and click-through measurement, ensuring compatibility and optimal performance within the mobile operating system's constraints. This project was crucial for monetizing ad inventory on the emerging Firefox OS ecosystem.
- Successfully integrated and leveraged the SSDB (a high-performance key-value NoSQL database) to efficiently handle complex set operations required for advanced analytical purposes. This implementation was designed to manage large volumes of data related to user segmentation, targeting groups, and audience modeling, significantly improving the speed and scalability of data-driven insights compared to traditional database solutions.
- Executed a comprehensive revamp of the core advertisement delivery system by integrating and optimizing Redis, an in-memory data structure store. This initiative focused on using Redis for high-speed caching of crucial ad campaign data, user profiles, and frequency capping information. The result was a dramatic reduction in ad latency, increased system throughput, and enhanced reliability of the real-time ad serving infrastructure.
Vserv Digital Services Pvt. Ltd.
Tech Lead
10.2014 - 09.2016
Job overview
- Implemented a highly efficient Bloom Filter mechanism for sophisticated user frequency capping across advertising campaigns. This optimization significantly reduced ad fatigue and increased overall campaign performance by ensuring that individual users were not over-exposed to specific advertisements. The implementation involved tuning multiple hash functions and determining optimal filter size to balance false positive rates against memory consumption, resulting in a low-latency, scalable solution capable of handling millions of requests per second.
- Developed a production-ready HyperLogLog (HLL) system to accurately estimate unique user counts across a multitude of granular segments, including various demographic and behavioral groups. This was critical for accurate campaign measurement, reach estimation, and reporting without the significant memory and performance overhead associated with maintaining exact counts. The HLL implementation provided highly accurate cardinality estimates while dramatically reducing memory footprint, enabling real-time analysis for product managers and data scientists.
Vserv Digital Services Pvt. Ltd.
Sr.Software Engineer
02.2013 - 09.2014
Job overview
- Managed a User Profiling Data Management Platform (DMP), handling Big Data with CouchBase NoSQL and the Linux file system (PHP).
- Designed and built a REST API from scratch for a Mobile Ad Network System using the YII PHP framework on a legacy database.
- Developed and implemented a Click Fraud Detection Algorithm to identify and prevent automated/fraudulent website clicks.
- Designed database structures and created user interfaces using Bootstrap.
- Developed an Add Campaign UI utilizing the YII Framework.
- Created a Web Crawler for collecting website information and checking for adult content.
- Implemented VAST video ads with JavaScript video players (e.g., mediaelement, jwplayer, projekktor).
- Managed and maintained the OPENX advertising server.
- Integrated the automated ticket generation tool, Mojo Helpdesk.
- Handled video encoding tasks using FFMPEG.
Media Nucleus India Pvt. Ltd.
Sr. Software Engineer
09.2008 - 01.2013
Job overview
- Developed and managed robust Subscriber Management Systems (SMS) for both Direct-to-Home (DTH) satellite television providers and Multiple System Operators (MSO) cable networks, overseeing the entire subscriber lifecycle from activation to billing and churn management.
- Spearheaded the creation and deployment of sophisticated Service Level Agreement (SLA) tools, seamlessly integrated within the core Customer Relationship Management (CRM) platform, to monitor service performance, ensure contractual compliance, and enhance customer satisfaction by setting and tracking resolution targets.
- Achieved a critical milestone by successfully integrating the Subscriber Management System (SMS) with over 90% of the global Conditional Access Systems (CAS) market, ensuring broad compatibility and security for content decryption and authorization across diverse operator environments worldwide. This complex integration involved managing various vendor APIs and security protocols.
- Designed, implemented, and maintained a comprehensive Asset Management System for BAG Networks, enabling detailed tracking, inventory control, and lifecycle management of high-value physical and digital assets, which led to improved operational efficiency and reduced asset loss.
- Launched and managed a complete online video streaming portal for the National Film Development Corporation of India (NFDC India), handling content delivery, user authentication, subscription models, and ensuring a high-quality streaming experience for a diverse audience.
- Designed, developed, and deployed a variety of essential web-based accounting and inventory management systems, tailored to the specific needs of multiple clients, providing features such as general ledger management, accounts payable/receivable, complex stock tracking, and automated reporting, leading to streamlined business operations and accurate financial oversight.
Ceil Technologies India Pvt. Ltd.
Software Engineer
06.2008 - 10.2008
Job overview
- Designed and implemented a dedicated timesheet management system.
- Developed a compact ERP solution featuring:
- User Access Control Module.
- Client Billing and Invoice Printing functionality.
- Multi-level User Hierarchy and Approval Workflow.
- Created a comprehensive web portal that includes:
- Online Car Booking and Secure Payment Integration.
- Payout Management System.
Education
NMIMS Vile ParleMumbai
Post Graduate Diploma from Business Management
06-2017
University Overview
GPA: 63.50%
Mumbai UniversityMumbai
Graduation from Computer Science
04-2012
University Overview
GPA: 67.65%
RSD AcademyMoradabad, Uttar Pradesh
HSE Examination
03-2007
University Overview
GPA: 86.25%
RSD AcademyMoradabad, Uttar Pradesh
SSE Examination
03-2005
University Overview
GPA: 78.2%
Skills
Core Architecture & AI Engineering & Development Data & Storage (Consolidated) Cloud, DevOps & SRE Security & Methodology
MLOps & AI: MLflow, Airflow, Model Lifecycle Management, Model Monitoring
Agentic AI: Agentic AI Frameworks, LangChain, Autonomous Agents, Gemini API, Agentic VIBE Coding
ML Frameworks: PyTorch, Scikit-learn
Languages: Go (Fiber), Python (FastAPI/Flask), PHP (Yii), SQL, Bash, gRPC
Frontend: React (Nextjs/Vite), Angular, jQuery
Streaming/Media: Multimedia Encoding (FFmpeg), Socket Programming
Relational: MySQL, PostgreSQL, MS SQL Server, Oracle RDBMS
NoSQL/Caching: Redis, MongoDB, Couchbase, Cassandra, InfluxDB
Analytics/OLAP: BigQuery, ClickHouse, OTLP
Algorithms: Bloom Filter, HyperLogLog (HLL), Count-Min Sketch
Cloud: AWS (EKS, S3, SageMaker), Google Cloud (GKE, BigQuery), Azure
IaC & Automation: Terraform, Ansible, CloudFormation, Helm
CI/CD & Containers: Docker, GitHub Actions, GIT, SVN
Observability: Prometheus, Coralogix, Datadog, Zabbix
Security: Encryption (MD5, DES, Triple DES, HEX Cipher), Secure SDLC
Methodology: Agile, Waterfall, OOD, OOP
Performance: Database Config Level Optimization & Advanced Query Tuning
Key Highlights
Key Highlights
- Full Software Development Lifecycle (SDLC) Mastery: Highly proficient in managing and contributing to all phases of the software development lifecycle, from initial concept and requirements gathering through detailed design, technical documentation, efficient coding/implementation, comprehensive testing, deployment, and ongoing maintenance.
- High-Velocity, Results-Oriented Environment Acumen: Possesses exceptional experience thriving in dynamic, fast-paced, and deadline-oriented development environments, consistently delivering high-quality solutions under pressure and adapting quickly to evolving project needs.
- Leadership, Mentorship, and Team Management: A proven and strong team leader with extensive experience in successfully managing, mentoring, and training cross-functional teams and junior employees, fostering a collaborative and high-performing work environment while driving project success.
- Rapid Technical Acclimation and Profound Technical Skills: Demonstrates outstanding core technical proficiency coupled with the ability to rapidly assimilate and apply new concepts, programming paradigms, and emerging technologies, ensuring continuous relevance and innovation in solutions.
- Advanced Concurrent and Parallel Programming Expertise: Strong, hands-on experience designing and implementing complex systems utilizing advanced concurrent programming techniques, including multithreading, multiprocessing, and various asynchronous programming models (e.g., async/await, event loops) for optimizing performance and responsiveness.
- MLOps Lifecycle Management: Expert in establishing and managing automated CI/CD/CT (Continuous Training) pipelines for deploying and maintaining high-availability AI/ML services in production.
- Agentic System Design: Proven ability to design and implement production-grade autonomous agents for capabilities such as platform self-healing, metadata orchestration, and intelligent system automation.
- Large-Scale Distributed Systems: Extensive experience architecting, building, and scaling distributed systems to handle millions of concurrent users with strict sub-second latency and high throughput requirements.
- Infrastructure as Code (IaC): Deep knowledge and hands-on experience utilizing Infrastructure as Code tools (e.g., Terraform, Ansible) for fully automated environment provisioning, configuration, and proactive drift management.
- Predictive Observability: Skillful in implementing advanced monitoring and logging solutions, including anomaly detection, automated alerting, and full-stack tracing for complex ML inference and application health.
- Cost Optimization (FinOps): Practical expertise in FinOps methodologies, including resource profiling and optimization strategies for high-concurrency Machine Learning (ML) workloads to significantly reduce cloud infrastructure spend.
Timeline
Staff Manager, Engineering SRE (Automation)
Sony Picture Network India
07.2024 - Current
Chief Software Architect
Vyomasi Technology Pvt. Ltd.
09.2023 - 06.2024
Chief Software Architect/ Principal Software Architect
Gospell Digital Services India Pvt. Ltd.
04.2018 - 08.2023
Project Lead and Architect
Vserv Digital Services Pvt. Ltd.
10.2016 - 03.2018
Tech Lead
Vserv Digital Services Pvt. Ltd.
10.2014 - 09.2016
Sr.Software Engineer
Vserv Digital Services Pvt. Ltd.
02.2013 - 09.2014
Sr. Software Engineer
Media Nucleus India Pvt. Ltd.
09.2008 - 01.2013
Software Engineer
Ceil Technologies India Pvt. Ltd.
06.2008 - 10.2008
Mumbai University
Graduation from Computer Science
RSD Academy
HSE Examination
RSD Academy
SSE Examination
NMIMS Vile Parle
Post Graduate Diploma from Business Management