DANIYAL ASHRAF
New Delhi
Summary
Goal-driven strategic leader and decisive business professional brings track record of success in start-up companies. Outstanding background managing multiple products from ideation to market launch and profitable monetization. Strong entrepreneurial spirit, open mind, and willingness to take on new challenges that require patience and perseverance.
Overview
8
8
years of professional experience
2
2
Certifications
Work History
Founder
BRIGHT FORGE SOLUTIONS
06.2025 - Current
- Spearheaded the development and launch of a new product, from initial concept to market release.
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
- Hired and managed a small team of five freelancers.
- Generated initial revenue and acquired over 100 paying customers from scratch.
- Built a professional website and established a social media presence, increasing brand visibility.
- Gained valuable insights into market fit and the importance of thorough market validation, which will inform future endeavors.
- Learned to prioritize resources effectively, understanding the critical link between product development and sales/marketing timing.
Graphic Designer
INDEPENDENT CONSULTING/FREELANCE PROJECTS
Delhi
06.2024 - Current
- Collaborated with clients to understand project goals and design preferences.
- Managed multiple projects simultaneously, meeting tight deadlines efficiently.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Contributed ideas to brainstorming sessions regarding new products or features.
Founder & Project Leader
TPR India Foundation
Delhi
12.2021 - Current
- Established and led social impact projects focusing on education, poverty alleviation, and community development.
- Managed project budgets, fund allocation, and cost control, ensuring financial sustainability and timely project completion.
- Spearheaded fundraising campaigns, successfully raising funds for initiatives like DLAT (Digital Literacy Awareness & Training) and Project Parwaah.
- Built strong partnerships with sponsors, donors, and local stakeholders to drive funding and operational efficiency.
- Monitored funds utilization, tracked expenditures, and ensured compliance with project objectives and financial guidelines.
- Part-Time - Voluntarily
Co-Founder
MIRMEDI KARAVAN PVT. LTD.
06.2024 - 05.2025
- Market Entry & Strategy: Co-founded a medical tourism startup aimed at bridging international patient needs with Indian healthcare providers.
- Product Development: Led the end-to-end development of the company’s digital infrastructure, managing a team of freelance developers to build a comprehensive service portal.
- International Marketing: Designed and implemented marketing campaigns targeted at international demographics to position India as a premier medical destination.
- Resource Management: Managed seed capital allocation and operational budgeting until the strategic cessation of operations in May 2025.
Deputy Manager Level - II
ICICI BANK LIMITED
Delhi
09.2022 - 05.2024
- Managed and grew a portfolio of 300+ High Net-Worth Individual (HNI) clients, driving a portfolio growth of ₹80 Cr+ through investments, lending, and structured banking solutions.
- Conducted detailed portfolio analysis using CRM, Power BI, and VRM tools, improving client retention and increasing cross-sell ratio by 15%.
- Closed high-value deals worth ₹40 Cr, including funding, lending, and investment products, directly contributing to revenue growth targets.
- Represented the bank in courts across Delhi for client-related legal matters, ensuring compliance and safeguarding institutional interests.
- Acquired 45 new HNI clients within two years through relationship-building and proactive engagement, achieving 120% of acquisition targets.
Marketing & Strategy Officer
GURUCOOL XYZ PVT LTD
Delhi
06.2019 - 06.2022
- Contributed to securing pre-seed funding from 2 VC firms by preparing financial models and investor pitch decks.
- Generated consistent monthly revenue by leading sales of social media management services, improving financial stability during early growth stages.
- Built and maintained strategic partnerships with government officials, educators, and coaching institutes, expanding user adoption of the Padhaai App.
- Designed and executed digital marketing campaigns on Facebook & Instagram, achieving positive ROI and boosting lead conversions by 10%.
- Supported recruitment and team structuring to enhance operational efficiency and reduce hiring costs by 200%.
- Optimized resource allocation for startup centers, leading to an increase in admission rates and effective utilization of budgets.
- Full-Time & Hybrid
Business Development Associate
J-SHIRTS
07.2018 - 05.2019
- Acquired and managed a portfolio of retail and bulk clients, resulting in a 150% increase in sales revenue within 10 months.
- Conducted market research to identify customer trends, enabling targeted product positioning and improved sales conversions.
- Collaborated with the marketing team to execute branding campaigns that enhanced product visibility and customer engagement.
- Assisted in negotiating and closing high-value deals, ensuring customer satisfaction and repeat business.
- Prepared performance reports for management, tracking sales KPIs and informing strategic decisions.
- Part-Time
Education
MBA - Entrepreneurship
Jamia Millia Islamia University
New Delhi, India06-2022
Bachelor of Arts - Psychology
Jamia Millia Islamia University
New Delhi, India06-2019
Skills
- Product development and market strategy
- Operations management
- Team leadership and engagement
- Financial analysis and planning
- Client relationship management
- Effective communication skills
- Time management and resource allocation
- Problem solving and critical thinking
- Business development and innovation management
- Strategic thinking and planning
- Marketing and digital marketing
- Performance assessments and organizational structuring
- Negotiation and contract negotiation
- Partnership building and collaboration
- Legal compliance and business administration
- Portfolio management and entrepreneurial leadership
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Urdu
Proficient (C2)
C2
Russian
Beginner (A1)
A1
Certification
Certified IRDAI Professional (SP0112610245) valid till March, 2026
Accomplishments
Led the Delhi team in NCC National Integration Camp – Warangal (2014) and West Bengal (2016)
Timeline
Founder
BRIGHT FORGE SOLUTIONS
06.2025 - Current
Co-Founder
MIRMEDI KARAVAN PVT. LTD.
06.2024 - 05.2025
Graphic Designer
INDEPENDENT CONSULTING/FREELANCE PROJECTS
06.2024 - Current
Deputy Manager Level - II
ICICI BANK LIMITED
09.2022 - 05.2024
Founder & Project Leader
TPR India Foundation
12.2021 - Current
Marketing & Strategy Officer
GURUCOOL XYZ PVT LTD
06.2019 - 06.2022
Business Development Associate
J-SHIRTS
07.2018 - 05.2019
MBA - Entrepreneurship
Jamia Millia Islamia University
Bachelor of Arts - Psychology
Jamia Millia Islamia University