Dara Daniel Krupakar Wesley
Associate Sales Manager
Hyderabad,TG
Summary
High-impact SaaS Sales Leader with 7+ years of experience across B2B Enterprise Sales, HR Tech, CRM, ATS, VMS, and International Markets (USA, UK & India). Currently serving as Associate Manager – Sales at Ceipal Software, leading revenue growth, managing a sales team, and closing high-value SaaS deals with CXOs and staffing leaders. 2x Achievers Club Winner recognized for consistent quota over-achievement, leadership, and client acquisition. Expert in consultative selling, pipeline strategy, and scaling SaaS revenue.
Overview
9
9
years of professional experience
2
2
Certifications
1
1
Language
Work History
Associate Manager Sales
Ceipal Software Private limited
03.2025 - Current
- Develop and execute sales plans aligned with Ceipal’s growth objectives.
- Drive revenue through new client acquisition and expansion of existing accounts.
- Identify high-potential markets such as staffing agencies, enterprise HR teams, and recruitment firms.
- Lead Generation & Pipeline Management
- Generate and qualify leads through outbound prospecting, inbound inquiries, referrals, and partnerships.
- Maintain a strong sales pipeline and ensure consistent deal flow.
- Track all opportunities and activities accurately in CRM systems.
- Client Engagement & Consultative Selling
- Understand customer hiring and staffing challenges and position Ceipal’s ATS, VMS and AI-driven solutions accordingly.
- Conduct product demos, presentations, and solution walkthroughs.
- Build trusted relationships with decision-makers including HR Heads, CEOs, CXOs, and Staffing Directors.
- Deal Negotiation & Closure
- Prepare proposals, negotiate commercial terms, and close enterprise and mid-market deals.
- Handle objections and ensure win-win agreements that support long-term customer relationships.
- Team Handling, Coaching & Mentoring
- Manage and lead a small sales team (BDRs / inside sales executives).
- Mentor team members on prospecting, pitching, objection handling, and closing techniques.
- Set individual and team targets and track daily, weekly, and monthly performance.
- Motivate the team to achieve and exceed revenue goals through continuous guidance and feedback.
- Performance Tracking & Reporting
- Monitor sales KPIs such as lead conversion, deal size, and revenue.
- Prepare sales reports and forecasts for senior management.
- Identify gaps and implement corrective actions to improve results.
- Cross-Functional Collaboration
- Work closely with marketing for lead campaigns and messaging.
- Coordinate with customer success and implementation teams for smooth client onboarding and retention.
- Provide market feedback to product teams to improve Ceipal’s offerings.
- Market Awareness & Industry Knowledge
- Stay updated on HR Tech, ATS, VMS, staffing, and recruitment trends.
- Track competitor offerings and ensure Ceipal remains strongly positioned in the market.
Senior Recruitment Solution
09.2022 - 03.2025
- Consultative Selling: Engaged with staffing and recruitment firms across the U.S. & India to understand their hiring workflows, recruitment challenges, and operational pain points; positioned Ceipal’s ATS and workforce management solutions as strategic enablers.
- Lead Qualification & Prospecting: Actively prospected potential clients through LinkedIn, ZoomInfo, cold calling, email campaigns, and industry events. Identified key decision-makers including Talent Acquisition Heads, VPs of Recruiting, and CTOs.
- Product Demonstrations: Conducted tailored product demos showcasing key modules of Ceipal ATS, including candidate sourcing, AI-powered matching, resume parsing, onboarding, VMS integration, compliance tracking, and analytics dashboards.
- Pipeline Management: Maintained an accurate sales pipeline using CRM tools, tracked opportunities, updated contact activity, and forecasted deal closures in coordination with sales leadership.
- Cross-Functional Collaboration: Worked closely with the solutions engineering and customer success teams to ensure prospects received personalized onboarding support, technical assistance, and post-sales training.
- Negotiation & Deal Closure: Handled pricing discussions, addressed objections, and negotiated contract terms to ensure successful deal closures and long-term partnerships.
- Client Relationship Building: Developed strong, trust-based relationships with prospects and clients through ongoing follow-up and value-driven communication, driving product adoption and upselling opportunities.
- Market Intelligence: Stayed up to date with trends in recruitment technology, compliance regulations (EEOC, OFCCP), and competitor activities to effectively position Ceipal in a highly competitive SaaS space.
Inside Sales Specialist- B2B Sales
RIG Enterprises Application limited (Onblick)
04.2022 - 09.2022
- Accurately forecast and deliver business by connecting with companies into various industries (specifically to the CEOs, COOs, CFOs) in the United States of America.
- Hunt for leads from within our existing CRM database (HUBSPOT) and social platforms (ex: LinkedIn)
- Call the business owner/decision maker/active influencer and establish a conversation.
- Speak to them about their industry. Understand if they have any challenges in their existing operations and position RIGs product offering to match the need.
- Conduct a demonstration of the product with the prospects in a remote session.
- Send a quote, negotiate if required and close the deal post demonstration.
- Being aggressive in finding the leads and looking for an opportunity to establish conversation and business.
- Company Details
- RIG Enterprise Applications Pvt Ltd is part of RIG group of Companies headquartered in Irving TX, USA. We have over a decade of experience into providing Technology Consulting, Onsite & Offshore software development and Product Development. We currently serve our customers based out in US, Europe & South America.
- We are looking to expand our current offshore capabilities into various departments to serve our ever-growing customer base and increase our revenues to $100 Million by 2025.
- Majority of this new team would be working on our Enterprise SaaS product OnBlick. OnBlick serves employers in the United States in the areas of HRMS, Immigration and Department of Labor Compliances. We have our OD Centers in Hyderabad
Marketing Internship - B2B
Malla Reddy College of Engineering and Technology
01.2022 - 03.2022
- Responsible to organize the Mega Management Fest, Sankalp- 2K22, for that approaching the local companies, Businesses and bringing up the sponsorship to conduct the event
- Visited VIVO, Health & Glow, KTM, Airtel, Benelli, BMW JSP Motorroad, GUS education India, Vasavi Construction, REDBULL, Swiggy, Frazo, Zepto, Realme, Smaash Entertainment, Dell, BSNL, Nestle, Kawasaki, Citroen etc.
- Responsible in giving presentation about the Mega Management fest to the Directors, Area General Managers, Store Managers and Explaining them about the Win-Win Situation for being sponsoring and requesting them for Sponsorship.
- Successfully Brought Sponsorship from above few companies and helped management to conduct the Mega Management fest.
Student Recruitment Advisor - International voice processing B2B & B2C
GUS Education India
04.2021 - 02.2022
- Providing students with the requested program and university information to make the right decision
- Working with prospective students and their families to provide quality information about the university as well as tailored choices on how to proceed further.
- Interact with students and advertise the importance of the admission and respond to various inquiries
- Communicating the importance of deadlines to students
- Visiting Educational Institution and arranging the seminars to explain the students about the company and advantages of abroad studies
- Reporting potential student pipelines to stakeholders and leadership team
- Always exceeding the bar on communication skills and developing ideal relationships with candidates to maintain future pipeline sources.
- Equipping the students with the right info for the upcoming steps in the Admission process.
- Constantly follow up with the student to ensure the deadlines are not missed
Senior Travel Advisor - International voice processing (UK inbound)
Teletext Holidays
09.2018 - 04.2021
- Responding to all phone inquiries promptly, courteously, and in a friendly manner
- Sells services to clients by convincing them to employ him or her for arranging the travel.
- Managing and providing an accurate response to telephone and email communication
- Researching travel options and presenting the best deal to the customer in terms of requirements
- Conducts research according to the requirements of the client, gets the most affordable deals if that is what the client wish.
- Provides clear information for each choice so that the client can choose from
- To book an international reservation for air, hotel, and transfers
- Facilitate and book group reservations.
- Conduct research and prepare meticulous travel itineraries complete with pricing, accommodation, airfare, transfer, tour, and any additional information needed for each trip.
- Make all necessary booking arrangements and keep detailed financial records to pay suppliers.
- Providing a high level of customer service and client relations based on outstanding communication and interpersonal skills.
- To retain the customers by providing cheaper deals in the market and beating all the competitor's
- COMPANY DETAILS
- Teletext Holidays is a British company. Teletext Holidays product range features short and long-haul beach holidays, city breaks getaways, and cruises. In January 2014 Teletext Holidays began working solely with Truly Travel. Teletext Holidays main competitors are any other supplier of holidays for UK holidaymakers, with a particular focus on short-haul beach holidays.
- Teletext Holidays fill with 1M hotel room nights annually, positioning the company among the top ten OTAs in the UK market.
- Teletext Holidays is headquartered in Richmond, London. Truly Travel, Teletext Holidays Travel Agent partner has offices in London alongside a customer call center and additional back-office support, including marketing operations, based in Hyderabad and editorial team in Noida, India
- 2001 – teletextholidays.co.uk launches a stand-alone website, offering predominantly package holidays
- 2010 – Teletext shuts down news and information services on TV to focus on travel.
- 2012 – After almost 20 years on air Teletext Holidays announces dropping its dedicated TV channel on Free view.
- 2016 - Teletext Holidays launched a new version of its website, along with a brand-new mobile app available on iOS and Android platforms.
Tele Marketing Executive – International voice processing (US outbound)
National Bankcard Corporation
07.2017 - 07.2018
- Responsible to make cold callings.
- Acquiring new clients by giving a brief introduction about the company and explaining the benefits of doing business with us. This includes sales of products and services over the phone and obtaining legal documents of the new clients via fax.
- Developing account goals and business plans with customer
- Cold calling and achieving Net Revenue, Gross Margin & Net Working capital targets for the account portfolio.
- Developing multi-relationships with the account
- COMPANY DETAILS
- National Bankcard Corporation (NBC) is a leading provider in the electronic payments industry. The company’s processor NPC is the largest provider of merchant processing services in the U.S. dedicated exclusively to the small-to-medium market.
- Headquartered in Chicago, Illinois, NPC has longevity and experience in the payments industry. Currently, more than 240,000 businesses nationwide trust NPC has been in the industry for over 40 years. Our executive management team has over 200 combined years of experience with electronic payments, making NPC one of the most respected and widely recognized companies in the industry.
- Our core business is electronic payment processing. As a result, our focus and efforts are dedicated to delivering superior products and outstanding service to our customers.
Education
MBA -
Mallareddy College of Engineering and Technology
BBA - undefined
Hindi Mahavidyalaya
XII - undefined
Narayana junior college
X - undefined
Montessori High School
Skills
Ability to apply leadership skills to influence and lead the team
CORE COMPETENCIES
Enterprise SaaS Sales | ATS & VMS Solutions | HR Tech & Staffing Software | Team Leadership & Coaching | Consultative Selling | Deal Negotiation | CRM & Pipeline Management | CXO Engagement | Revenue Forecasting | Product Demos | US & Global B2B Sales
Certification
Value & Consultative Selling Workshop – SalesEdge (Nov 2025)
AWARDS & ACHIEVEMENTS
Received an award of HAVING A POSITIVE APPROACH on 17th Jan 2020 in recognition of support for the Brand Value of Teletext Holidays. This was a prestigious achievement that added value to my life. This was awarded for creating a high-energy working environment while striving to achieve the best from peers, offices, and customers., Received an award of EMERGING YOUNG EXECUTIVE (Certificate of Merit) on January 20, 2021 in regards to outshone in the one-day programme on Emerging Young executive, it was a prestigious academic winning award in which 240 students participated for winning the award., Achievers Club Winner: Stading on top at Ceipal among all sales rep’s on floor consistently from April 2023 – March 2025.
DECLARATION
I do hereby declare that the particulars of information and facts stated above are true and correct and complete to the best of my knowledge and behalf.
Timeline
Associate Manager Sales
Ceipal Software Private limited
03.2025 - Current
Senior Recruitment Solution
09.2022 - 03.2025
Inside Sales Specialist- B2B Sales
RIG Enterprises Application limited (Onblick)
04.2022 - 09.2022
Marketing Internship - B2B
Malla Reddy College of Engineering and Technology
01.2022 - 03.2022
Student Recruitment Advisor - International voice processing B2B & B2C
GUS Education India
04.2021 - 02.2022
Senior Travel Advisor - International voice processing (UK inbound)
Teletext Holidays
09.2018 - 04.2021
Tele Marketing Executive – International voice processing (US outbound)
National Bankcard Corporation
07.2017 - 07.2018
BBA - undefined
Hindi Mahavidyalaya
XII - undefined
Narayana junior college
X - undefined
Montessori High School
MBA -
Mallareddy College of Engineering and Technology