DARPAN CHAUHAN
Gurugram,
Summary
Proven leader in digital marketing, I excelled at Digital Web Solutions by driving a 10% conversion rate through innovative podcast strategies and optimizing campaigns for SaaS and E-Commerce division. My expertise in data analysis and strategic solutions, coupled with innovative mindset, has consistently enhanced brand reach and efficiency.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Head of Marketing
Digital Web Solutions
Gurugram
11.2024 - Current
- Took charge of marketing efforts for SaaS division.
- Utilized analytics tools to measure the performance of campaigns and optimize results accordingly.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Researched industry trends and topics to determine newsletter focus areas.
Marketing Manager
Digital Web Solutions
Gurugram
04.2023 - 11.2024
- Managed marketing for multiple sub-brands across Australia, New Zealand, the UK, Canada, and the USA, targeting diverse audiences, including SaaS, E-commerce, law firms, SMEs, local businesses, and the medical industry.
- Implemented innovative lead generation methods, such as podcasts, brochures, LinkedIn, and eBooks, to drive engagement and conversions.
- Led a diverse marketing team of 12 members and coordinated 45 freelancers, encompassing designers, video editors, content writers, podcast coordinators, email marketers, and interns.
- Managed CRM processes to optimize efficiency through automation and streamlined sales funnels, enhancing effectiveness and workflow.
- Achieved consistent production of 40+ podcasts monthly, with a 10% conversion rate into sales, managing end-to-end podcast operations from guest outreach to post-production and distribution.
- Co-launched 'Launchpod,' a successful podcast company, capitalizing on the lead generation success of podcasts to expand brand influence and content reach.
Marketing Manager
Advantage Club
Gurugram
01.2022 - 04.2023
- Expertise in marketing automation, sales automation, and e-mail marketing
- Implemented new in-app campaigns by researching user behavior using Google Analytics
- Analyzed client requirements and developed in-app marketing strategy accordingly
- Performed keyword analysis to pinpoint high-traffic keywords for targeting, identify negative keywords to exclude, and evaluate competitor keyword rankings
- On hand experience in campaign management, marketing campaign, customer segmentation, campaign performance measurement, campaign execution and campaign design
- Implemented a full-fledged loyalty coin strategy to increase daily active users and user engagement
- Created A/B testing for LinkedIn which resulted in better ROI and organically increased LinkedIn followers by 65%
Marketing Intern
India Expo Centre
Greater Noida
06.2019 - 08.2019
- Assessed how offline-to-online transitions affect audiences and attendees
- Identifying the differences between offline and online events between 2019 and 2021
- Conducting detailed research on online events across the country to improve overall delivery
Education
MBA - International Business
UPES
Dehradun, UK03.2022
BBA - Banking & Finance
Sharda University
Greater Noida, UP03.2020
Skills
- Digital Marketing
- A/B Testing
- Funnel Optimization
- Email Marketing
- Cross-Functional Collaboration
- Data-driven Insights
- Customer-first Mindset
- Data Analysis
- Project Management
- Problem-Solving
- Strategic Solutions
- Competitive Analysis
- MS Excel
- Innovation
- Campaign Optimization
Certification
- Google Digital Marketing, Focused on mastering Google Analytics for deep insights into user behavior, provided by Google.
- LinkedIn Marketing Solutions, Specialized in evaluating LinkedIn ad performance to maximize engagement, offered by LinkedIn.
Accomplishments
- 25% Closure Rate, Due to the high quality of the cold data, a closure rate of 25% was achieved, resulting in closing one out of every four leads.
- 60% Reduction in Lead Cost, Successfully assembled a freelancer team and executed a lead generation campaign, reducing cost per lead from $45 to $18 and also eliminated overhead costs.
- Lead Generation through Podcast, Identified and captured a new lead generation method through podcast, contributing to a 50% increase in leads.
- Conversion Rate Optimization, Implemented a successful cold email marketing template and optimization strategy, lifting open rates to 20%.
Personal Information
Marital Status: Unmarried
Date of Birth: 10/03/99
Languages
Hindi
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Head of Marketing
Digital Web Solutions
11.2024 - Current
Marketing Manager
Digital Web Solutions
04.2023 - 11.2024
Marketing Manager
Advantage Club
01.2022 - 04.2023
Marketing Intern
India Expo Centre
06.2019 - 08.2019
- Google Digital Marketing, Focused on mastering Google Analytics for deep insights into user behavior, provided by Google.
- LinkedIn Marketing Solutions, Specialized in evaluating LinkedIn ad performance to maximize engagement, offered by LinkedIn.
MBA - International Business
UPES
BBA - Banking & Finance
Sharda University
Similar Profiles
Arti SinghArti Singh
Sr. Wordpress-developer at Digital Web SolutionsSr. Wordpress-developer at Digital Web Solutions
Ayushi ChawlaAyushi Chawla
Senior Quality Executive at Digital Web SolutionsSenior Quality Executive at Digital Web Solutions
Kenneth RadaKenneth Rada
Full Stack Developer OJT at Glimsol Web & Digital SolutionsFull Stack Developer OJT at Glimsol Web & Digital Solutions