Darpana Ahire
Associate Account Director
Mumbai,MH
Summary
Digital Marketing Professional with over 9 years of combined experience in account management, operations & execution, digital strategy, ad sales and programming. I have consistently proved to be a team player and a leader who drives excellence in operation planning and execution besides strategic thinking. I come with strong organizational, analytical, communication and interpersonal skills.
Overview
8
8
years of post-secondary education
10
10
years of professional experience
Work History
Associate Account Director
Wunderman Thompson
Mumbai, Maharashtra
11.2018 - Current
- Liaison for digital marketing programs for brands - HSBC, Colgate and Palmolive, Kellogg's, FedEx, Huggies, GSK and Flipkart
- Leading the digital retainer scope on social media, website content creation & maintenance, E-commerce, Dynamic Creative Optimization (DCO), launch & acquisition campaigns, seller portal content revamp, ORM etc. for the above brands
- Liaison between internal stakeholders and client to establish goals, budgets and ensure to provide cost-effective creative solutions
- Instrumental in giving strong support and direction to the account management and creative team to achieve consistent improvements in creative output
- Supervise strategic development and implementation of digital activation initiatives and campaigns
- Responsible for the growth of revenue through existing accounts and new business to maintain profitability
- Participated in new business pitches for brands such as - Head & Shoulders, Park Avenue, FedEx, Reliance Petroleum, Kellogg's, Huggies, Protinex, Nature Valley, Parag Milk Foods, Blum
- Contributing to digital strategy and planning process, defining interactive tactics within campaigns
- Efficiently handling 7-8 brands at a time
Group Account Manager
Enormous Brands LLP
Mumbai, Maharashtra
10.2017 - 11.2018
- Independently managed & executed the mainline & digital creative requirements for Tata AIG Insurance, Keys Hotels, Winkies and OLX brands
- Was responsible for understanding the marketing objective, briefing the creative team, suggesting creative and innovative communication solutions
- Invoicing and payment tracking for clients and vendor
- Coordinating with the internal and external stakeholders for providing creative solution as per the retainer scope of each brand
- Managed multiple campaign launches simultaneously across various platforms within tight deadlines
- Optimized campaign performance by analyzing, generating reports and recommending changes to the client
Head - Digital Operations (Co-founder)
WebArtistz Services Pvt. Ltd.
Pune, Maharashtra
01.2017 - 06.2017
- Lead for digital creative requirements on social media, blogs, e-mailers, SEO and website development & support for Dubai based Fashion and Apparel brand - Meher & Riddhima, Interior Architect - Sneha Divias Atelier, Cloudalyze and MTES University
- Instrumental in pitching for new business
- Was responsible for Data Analysis and generating reports using social media insights and Google Analytics
Creative Partner - Digital Operations
Creativeland Asia Pvt. Ltd.
Mumbai, Maharashtra
01.2015 - 12.2016
- Successfully handled the digital operations for brands Mercedes-Benz, Domino's Pizza, Benetton, MTS and JetPrivilege
- Managed retainer scope of above brands for website/microsite development, on-page SEO, website maintenance, e-mailers, search ads, re-targeting ads, re-marketing e-mailers, display ads (Flash/HTML5), social media, blogger activities and online films/videos
- Data Analysis and maintained weekly/monthly/yearly reports on daily jobs and campaigns
- Worked on analytical & listening tools such as Omniture, Socialbakers and Radian6
- Invoicing and payment management for clients and vendors
Account Manager
Next Gen Publishing Ltd, Shapoorji Pallonji Group
Mumbai, Maharashtra
04.2013 - 03.2014
- Was responsible for ad sales and bulk copy sales for The Ideal Home and Garden magazine for Maharashtra region
- Independently managed brands across BFSI, Consumer Durables and Home Furnishing industries
- Explored and strengthened relations with brands, media agencies and distributors for business opportunities
- Conceptualized innovations as per brand's campaigns
- Ensured the magazine sales on newsstands and delivery of complimentary copies to advertisers
- Provided competitor analysis and market feedback to the management team
- Acquired bulk magazine subscriptions at AceTech, a 3 day interior & furniture event
- Achieved monthly and yearly advertising revenue budgets
- Invoicing and payment management
IT Consultant
Fujitsu Consulting India Pvt. Ltd.
Mumbai, Maharashtra
05.2008 - 04.2011
- Worked on support projects for Perdue Farms (Poultry) and upgrade projects for IBA Molecular (Healthcare) and Haworth (Furniture)
- Analyzed Functional Specs and determined the technical feasibility to provide effective software solutions
- Prepared Technical Specs, Development, and performed Quality checks
- Exposure to objects such as ALV reports, SAP Scripts, Smart forms, Module Pool, Enhancement points, BAPI, BADI, ABAP Query for SD, MM, HR and FICO modules
Education
MBA - Communication Management
Symbiosis International University
Pune 06.2011 - 05.2013
Bachelor of Computer Application - Data Structure & Software Programming
Symbiosis International University
Pune 06.2005 - 05.2008
HSC, Maharashtra State Board -
Nirmala Niketan
Mumbai 06.2003 - 04.2005
ICSE, New Delhi -
St. Joseph's Convent School
Panchgani 06.2002 - 04.2003
Skills
Analytical skills
Planning and Coordination
Work ethics
Team Management
Delivering client-focused solutions
Strong client relationship
Strategic Thinking
Social Media
Marketplace E-commerce
Dynamic Creative Optimization
Analytics & Listening Tools - Google Analytics, Socialbakers, Omniture, Sprinklr, Netbase, Radian 6
Accomplishments
Awards at Wunderman Thompson:
- Gold at Hex Awards for Angrezi Medium campaign - HSBC India
- 2 Silvers at Social Samosa SAMMIE 2020 - Covid 19 + Occasional Marketing campaigns - HSBC India
- Bronze at Brand Equity Shark Awards 2020 for India Beyond Boundaries campaign - HSBC India
- Bronze at Asian Leaders Awards 2019 (ACEF) for excellence in launch marketing for GetReal campaign - Kellogg's
Awards at Creativeland Asia:
- Gold at Campaign India Digital Crest Award 2016 for providing an interactive and engaging approach towards the usual form based enrollment style of accepting customer details - JetPrivilege
- Best performing team award for Account Management
- Promising new comer of the year award at Creativeland Asia
Timeline
Associate Account Director
Wunderman Thompson
11.2018 - Current
Group Account Manager
Enormous Brands LLP
10.2017 - 11.2018
Head - Digital Operations (Co-founder)
WebArtistz Services Pvt. Ltd.
01.2017 - 06.2017
Creative Partner - Digital Operations
Creativeland Asia Pvt. Ltd.
01.2015 - 12.2016
Account Manager
Next Gen Publishing Ltd, Shapoorji Pallonji Group
04.2013 - 03.2014
MBA - Communication Management
Symbiosis International University
06.2011 - 05.2013
IT Consultant
Fujitsu Consulting India Pvt. Ltd.
05.2008 - 04.2011
Bachelor of Computer Application - Data Structure & Software Programming
Symbiosis International University
06.2005 - 05.2008
HSC, Maharashtra State Board -
Nirmala Niketan
06.2003 - 04.2005
ICSE, New Delhi -
St. Joseph's Convent School
06.2002 - 04.2003