Darrshan Shah
Head - Sales, Marketing & Strategies
Ahmedabad,GJ
Summary
Dynamic sales and marketing leader with over 25 years of experience in the real estate and financial services sectors, specializing in revenue growth and customer engagement enhancement. Expertise in brand positioning, channel network expansion, and high-value project marketing aligns business objectives with client expectations, consistently achieving exceptional results in competitive markets. Renowned for building efficient sales systems and strengthening market positioning, enabling organizations to scale through structured processes and data-driven decision-making. Proven track record of inspiring teams, driving operational excellence, and crafting customer journeys that elevate satisfaction and retention while unlocking new growth opportunities for long-term organizational success.
Overview
2026
2026
years of professional experience
Work History
Head - Sales, Marketing & Strategies.
NB Realty
08.2025 - Current
- Headed end-to-end sales, marketing, and revenue strategy for multiple luxury residential projects in Ahmedabad, delivering sustained revenue growth, and premium inventory absorption.
- Defined pricing, inventory mix, sales planning, and channel partner strategy to optimize margins, cash flows, and overall project profitability.
- Led, mentored, and scaled a cross-functional sales and CRM team (10+), driving high conversion ratios, productivity, and a superior customer experience.
- Owned CRM governance, lead lifecycle management, site visit conversions, bookings, and post-sales coordination, ensuring seamless customer journeys and closure velocity.
- Drove luxury brand positioning, GTM strategy, and project launches, including communication architecture, media planning, and high-impact, on-ground activations.
- Managed ATL, BTL, digital, and PR campaigns in collaboration with agencies, tracking ROI, lead quality, CAC, and sales velocity to optimize marketing spends.
- Partnered with internal stakeholders (design, construction, finance, and legal) to ensure RERA compliance, governance adherence, market intelligence, and timely delivery of sales commitments.
Head - Sales, Marketing & Business Development
Maruti Buildcon
09.2021 - 08.2025
- Drove ₹400+ Cr in cumulative residential and commercial sales, consistently exceeding absorption and revenue targets across multiple projects.
- Owned end-to-end sales leadership for a multi-project portfolio, defining pricing, inventory mix, launch strategy, and absorption plans to maximize cash flows and margins.
- Engineered high-conversion, customer-centric sales systems, delivering measurable uplifts in conversion ratios, service benchmarks, and customer satisfaction scores.
- Led feasibility studies, micro-market intelligence, and demand assessment, directly influencing product positioning, unit mix, and go-to-market strategy.
- Built and scaled a 600+ channel partner ecosystem, driving a high-velocity lead pipeline, faster closures, and deeper market penetration.
Vice President - Sales
Prime Expat Infra
2017 - 2019
- Owned P&L, sales, CRM, and marketing leadership for a large integrated township, managing 20+ team members across sales, channel, and marketing functions.
- Built and scaled a 120+ channel partner ecosystem, contributing 35–40% of total revenue, and accelerating absorption and market penetration.
- Led digital-first demand generation and brand visibility initiatives (SEO, SMM, targeted campaigns), improving lead quality, conversion rates, and CAC efficiency.
- Delivered ₹5.5+ Cr in annual revenue, sustaining a 20% CAGR, while strengthening customer experience, governance, and service benchmarks.
- Drove process excellence, performance culture, and continuous improvement, enabling scalable growth, leadership depth, and long-term business sustainability.
GM – Transaction Advisory / Manager – Sales,
Prime Lifespace
2009 - 2017
- Managed exclusive advisory mandates for marquee developers, including L&T Realty, Oberoi Constructions, Raheja Group, OMKAR Realtors, JP Infra, and Kolte Patil Developers, driving high-value luxury transactions across Mumbai and Pune.
- Delivered ₹2.0+ Cr in advisory revenues, achieving 15% YoY growth through premium deal closures, repeat HNI clientele, and strategic developer partnerships.
- Closed HNI and UHNI residential transactions ranging from ₹5–25 Cr, building a strong book of long-term, referral-led luxury clients.
- Played a key role in pre-launch and launch sales for luxury projects, accelerating early absorption, pricing momentum, and developer cash flows.
- Acted as a trusted advisor to developers on luxury buyer profiling, pricing strategy, and go-to-market planning, directly impacting top-line performance and brand positioning.
Sr. Trader
IIFL
2006 - 2009
- Managed equities and derivatives portfolios for HNIs, UHNIs, NRIs, Treasuries, and corporate clients.
- Provided research-based insights and disciplined, risk-managed trading support.
- Promoted and managed 12 key accounts through direct communication with clients, and advising on stock opportunities and market trends.
- Led derivatives trading for high-value PCG Desk clients, driving strong client engagement, and achieving brokerage revenues of ₹4 crore+ per year.
Trader - Equities & Commodities
Sushil Finance
2000 - 2006
- Managed equities and derivatives portfolios for HNI, NRI, and corporate clients.
- Provided research-based insights and disciplined, risk-managed trading support.
- Advised high-net-worth clients and supervised more than 25 channel partners nationwide, achieving over ₹2.5 crore in annual brokerage revenue.
- Monitored market trends and developed strategies to capitalize on potential opportunities.
- Managed a diverse portfolio of equities, commodities, and derivatives to maximize returns while minimizing risk exposure.
Education
Bachelor in Commerce - Advance Accountancy & Strategic Finance
Saurashtra University
Rajkot 04.2001 -
Skills
Supportive interpersonal skills
Timeline
Head - Sales, Marketing & Strategies.
NB Realty
08.2025 - Current
Head - Sales, Marketing & Business Development
Maruti Buildcon
09.2021 - 08.2025
Bachelor in Commerce - Advance Accountancy & Strategic Finance
Saurashtra University
04.2001 -
Vice President - Sales
Prime Expat Infra
2017 - 2019
GM – Transaction Advisory / Manager – Sales,
Prime Lifespace
2009 - 2017
Sr. Trader
IIFL
2006 - 2009
Trader - Equities & Commodities
Sushil Finance
2000 - 2006
Quote
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett