Darshak Shah

• Managing the entire life cycle of over 130 PPC campaigns

• Optimizing the campaigns to meet the advertiser goals

• Reviewing the ads, keywords, and landing pages and check whether they are in alignment with the focus of the campaign.

• Regularly maintaining and monitoring an extensive list of keywords, as well as a negative keyword list, in alignment with the campaign's objectives.

• Making daily budget adjustments and optimizing keyword bids to ensure efficient utilization of the monthly budget.

• Performing daily account responsibilities associated with Google Ads, Bing Ads, and ReachLocal internal platforms for a variety of clients.

• Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly.

• Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns.

• Build rapport with stakeholders, send across timely & appropriate communication to the onshore team.

• Participate in scheduled calls with the onshore team and share minutes of the meeting promptly.

• Managing Full service primary market research projects

• Reviewing the project specifications

• Coordinating with the internal teams and client on the project timelines

• Testing the survey link/s and launching the survey in field

• Setting up the projects on DIY tools such as Lucid, Cint etc.

• Working on the quota requirements with the client

• Coordinating with multiple vendors for the right targeting of respondents.

• Monitoring the field progress and sharing regular updates with the client and vendors

• Performing the data checks

• Checking the tables and topliners for the client deliverables

• Closely working on meeting the timelines and maintaining the quality of client deliverables

• Closing the study upon client confirmation and providing final invoicing details to the Sales team