Darshana Damodaran
Menswear Fashion Designer
Bangalore
Summary
With over 7 years of successful contribution at Myntra's exclusive premium menswear brand, Mr. Bowerbird, I have played a pivotal role in driving the brand by creating newness and strong market presence. I expertly manage the entire product range, on both winter wear and non-winter wear categories.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Design Manager
Myntra Jabong Pvt.Ltd
10.2024 - Current
Associate Designer
Myntra Jabong Pvt. Ltd
10.2021 - 10.2024
- Structured quality standards to ensure product premiumness
- Developed and maintained deep understanding of current market conditions.
- Developed packaging options & new trims
- Seasonal concepts were given at most importance and analysing what worked for the brand in terms of seasonal colours, design elements and print language
- Learned PLM Tool for techpack organisation
- Product display pages were timely updated with image corrections & title correction
- Closely worked with catalog team on new style arrivals & go-live status.
Senior Design Officer
myntra jabong pvt. ltd
05.2019 - 09.2021
- Print & graphic developments for the brand based on seasonal concepts
- Along with the menswear line, inputs provided for the upcoming womenswear brand & line sheet was developed
- Catalog guideline streamlining & PDP
- Successfully organized seasonal campaign shoot
- Developed strong understanding on WW categories (both woven & knits)
- Worked on tools like dexter for go-live updates
- Brand visibility improvement through Social media inputs
- Celebrity engagements on instagram & platform push through Myntra studio
Design Consultant
myntra jabong pvt ltd
04.2018 - 04.2019
- Seasonal concept research & line presentation
- Closely worked with Product development team to bring freshness & translate challenging styles
- Collaborated with catalog teams & stylist to bring out the brand aesthetics
- Setting brand standards & understanding the brand value
- Developed strong product knowledge and customer understanding
- Brand campaigns were closely monitored and translated through social media
- Understanding the online market & developing capsule collections like graphical hand block shirts, oversized t shirts, light weight jackets were developed and executed
Junior Designer
Formal Clothing Company
06.2017 - 03.2018
- Created Men's shirt line for brands like FCUK, Trueblue, Blackberry, Max
- Fabric catalogs and finishes were developed based on the season & customers
- Seasonal research were converted into sketches and proto types.
- Collaborated with pattern masters on new shirt range
- Supported the marketing team with Graphic designs & company marketing ideas.
Education
Bachelor of Design - Fashion Design
National Institute of Fashion Technology
08.2013 - 02.2017
Skills
Adobe Illustrator
Timeline
Design Manager
Myntra Jabong Pvt.Ltd
10.2024 - Current
Associate Designer
Myntra Jabong Pvt. Ltd
10.2021 - 10.2024
Senior Design Officer
myntra jabong pvt. ltd
05.2019 - 09.2021
Design Consultant
myntra jabong pvt ltd
04.2018 - 04.2019
Junior Designer
Formal Clothing Company
06.2017 - 03.2018
Bachelor of Design - Fashion Design
National Institute of Fashion Technology
08.2013 - 02.2017
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