Market Development
Dattatraya Vilasrao Mahajan
Summary
Agricultural professional with postgraduate education specializing in business and marketing development in the seed industry. Proficient in product development and seed trial optimization to improve agricultural outcomes. Focused on sustainable farming practices and providing tailored solutions for farmers. Strong commitment to driving innovation and positive change in the agriculture sector.
Accomplished Manager with a track record of cultivating positive workplace environments and developing high-performing teams. Extensive experience in Marketing and Product Development, emphasizing competitive product offerings, pricing strategies, and market positioning.
Accomplished professional with 17 years of experience in Agriculture. Demonstrated success in Sales, Marketing, and Product Development, contributing to significant business growth. Adept at navigating complex market dynamics to achieve organizational objectives.
Overview
19
19
years of professional experience
5
5
Languages
Work History
Zonal PD Manager
Mahyco Pvt Ltd
08.2025 - Current
- Performed comprehensive trial and product assessment for field crops and vegetables within Central and South zones of India.
- Supervised and directed multi-site trial and product assessment initiatives for field crops and vegetables across Central and South regions of India.
- Directed comprehensive trials and evaluations of products for field crops and vegetables in Central and South zones of India.
- Elevated performance by tracking daily activities and guiding team members through mentorship.
- Maximized customer satisfaction through prompt dispute resolution, establishing transparent communication, and delivering exceptional service quality.
- Facilitated resolution of staff member conflicts through attentive listening and discovering effective compromises.
- Regulated expenses to maintain budget compliance and drive profit growth.
- Revamped marketing efforts targeting new customer acquisition and business promotion
- Facilitated increased team agility and performance by cross-training current employees.
- Directed budget management, guaranteeing optimal financial outcomes alongside investment in critical resources for business expansion.
- Realized departmental objectives by designing and executing strategic plans alongside performance metrics.
Regional Business and Marketing Manager
Mahyco Pvt Ltd
01.2021 - 08.2025
- Formulated strategic business plans resulting in 20% revenue growth and enabling successful expansion.
- Executed effective management techniques, achieving 15% enhancement in productivity and efficiency.
- Nurtured strong relationships with key stakeholders to enhance business partnerships and opportunities.
- Established inaugural incentive performance plan, energizing staff and driving Number% increase in sales.
- Executed data-driven decision making to track KPIs, modify tactics, and reach ambitious sales targets.
- Utilized expertise in local markets to strategically position products against competitors.
- Facilitates routine team meetings to evaluate performance metrics, address challenges, exchange best practices, and acknowledge successes.
- Formulated and implemented effective marketing strategies for product promotion and enhanced brand visibility.
- Oversaw supply and equipment inventory management for business aligned with forecasts and needs.
- Guided junior staff members in sales techniques, negotiation skills, territory planning, and time management among other relevant topics.
- Led high-performing sales team, delivering coaching, training, and performance evaluations.
- Partnered with cross-functional teams to design innovative products suited to regional market demands
- Cultivated positive customer relations by proactively addressing issues and executing effective corrective actions.
Associate PD Manager
Maharashtra Hybrid Seed Company
06.2014 - 01.2021
- Implemented MLT trials in Maharashtra, MP, Telangana, Chhattisgarh, and Andhra Pradesh.
- Adept at performing testing and analyzing MLT systems across specified regions.
- Achieved various objectives within set time limits.
- Cultivated and energized employees to maximize productivity and involvement in work.
- Crafted and executed marketing strategies that proficiently communicated brand values, elevating brand recognition.
- Elevated customer satisfaction scores by transforming customer service protocols and instructing staff in effective engagement methods.
- Fostered positive customer relations by confronting issues directly and executing successful corrective measures.
- Attracted, assessed, and employed talent, establishing mentoring program to foster positive feedback and engagement.
- Assessed and relayed customer requirements to supply chain capacity and quality teams.
- Exploited data and analytics for informed decision-making and to advance business enhancements.
- Developed, constructed, assessed, and rolled out system life cycle methodology ensuring top-tier systems surpass customer expectations.
- Formed high-performing teams via targeted recruitment, onboarding, and talent development strategies.
- Lowered operational costs by implementing strategic process improvements and effective resource management.
- Synchronized efforts with IT department to elevate technology infrastructure, boosting operational efficiency and data security.
- Executed market research to uncover customer needs and modified product offerings accordingly, boosting customer satisfaction.
Research Assistant
E I DuPont India Private Limited
04.2012 - 06.2014
- Cultivated and maintained crops in Green House and Growth Chamber environments.
- Executed crop cycle management for rice and maize in green houses.
- Conducted field trials for both rice and maize crops to evaluate their performance.
Research Associate
Monsanto holdings Pvt.Ltd.
06.2007 - 04.2012
- Preserved germplasm of tomato seeds
- Executed crosses of tomato seeds within crossing block.
- Captured and documented insights from yield trials for tomato crops.
- Oversaw harvesting and seed extraction of parental lines and crosses of tomatoes.
- Collected leaf samples for marker gene testing of tomatoes.
- Compiled sowing lists and planted seeds for various sections including germplasm block, crossing block, parental lines, and seed increase block for hot pepper and tomato crops.
- Enhanced parental traits of tomatoes through crossbreeding two varieties with optimal combining ability.
- Ensure purity maintenance of onion, tomato, hot pepper, eggplant, and cucumber parental line seeds.
- Executed trials of crosses for tomato, hot pepper, eggplant, cucumber, ridge gourd, bottle gourd, okra, cabbage, cauliflower, and field crops such as pearl millet and wheat in crossing block.
- Analyzed characteristics of diverse crops and their hybrids, including tomato, hot pepper, eggplant, cucumber, ridge gourd, bottle gourd, okra, cabbage, cauliflower, pearl millet, and wheat, concentrating on plant height, fruit shape, color, segment, disease and virus resistance, selection score, outer and inner fruit appearance, and competitor varietal assessments for marketability.
- Performed grow out tests and germination evaluations for carrot, onion, tomato, hot pepper, cabbage, and cauliflower.
- Engaged with farm experts to obtain technical guidelines for diverse crop cultivation.
Education
Master of Science - Botany
Dr. Babasaheb Ambedkar Marathwada University
Aurangabad04.2013
Bachelor of Science - Horticulture Science
Marathwada Agricultural University
Parbhani12.2007
Skills
Coordination of projects
Interests
Product Development
Timeline
Zonal PD Manager
Mahyco Pvt Ltd
08.2025 - Current
Regional Business and Marketing Manager
Mahyco Pvt Ltd
01.2021 - 08.2025
Associate PD Manager
Maharashtra Hybrid Seed Company
06.2014 - 01.2021
Research Assistant
E I DuPont India Private Limited
04.2012 - 06.2014
Research Associate
Monsanto holdings Pvt.Ltd.
06.2007 - 04.2012
Master of Science - Botany
Dr. Babasaheb Ambedkar Marathwada University
Bachelor of Science - Horticulture Science
Marathwada Agricultural University