Summary
Overview
Work History
Education
Skills
Additional Information
Work Availability
Work Preference
Personal Information
Languages
Software Management
Technical Skills
Accomplishments
Timeline
DAYASAGAR CHEELU

DAYASAGAR CHEELU

Senior Manager ADAS
Plano
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin

Summary

Over 18Yrs. of experience in Automotive Embedded software development, Integration and testing. Hands on experience on requirements gathering, Software Architectural design, Software Unit design, Development, Programming, Integration and Testing. Strong experience developing PFSW with standards like AUTOSAR, ISO26262 and Cyber security.


Talented Manager with expert team leadership, planning, and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.

Overview

18
18
years of professional experience

Work History

Sr. Manager

Magna Electronics
- Current
  • Currently handling ASI SW application NA team strength of 25 members which includes Line managers, Project Managers Architects and team leads
  • Team develops Software for Domain controllers, surround view cameras, and PAM
  • Established 280 members team in ADAS area in Pune, India which includes SW Dev, Test, and Integration teams
  • Handling different product lines in ADAS area like Front camera, Surround view system, Radar, Driver monitoring systems, USS, and Domain controllers
  • Complete responsibility of Dev and testing of Base software which includes MCU core/A-Core, Bootloaders, CDD, MCAL, QNX/SOC, SW qualification, and SW integration testing
  • Responsible for Capex, Budget planning, resource planning, Tools & Procurement planning
  • Establishing competencies in Software Dev & Test teams in Autosar, Fusa, Cybersecurity, and Multicore operating systems
  • Managing different Line organizations like Dev, Testing, and Project management
  • Provides technical leadership in directing the efforts of a cross-functional engineering team in the development and release of all relevant engineering deliverables in compliance with the product development process
  • Resource planning to approve budget and alignment to ensure responsible projects are properly staffed with the right quality and quantity of resources to meet the deliverables is a key objective of this position
  • Manage key supplier technical relationships for technologies needed for the product.

Manager

ZF/TRW
3 2017
  • In charge of Software Central Team, which has Autosar, Bootloader, and COC teams
  • Team size is 25
  • Autosar Team is responsible for Standardization, Reusability, and Exchangeability of BSW modules configuration across different Projects/Product lines
  • Bootloader Team is responsible for Implementation of proprietary Flash tool
  • Standardized AUTOSAR BTL Configuration for Autosar Boot Loaders
  • Standardized OEM specific DID Data implementation & Crypto Library integration
  • BTL Core development team develops generic BTL with all features like CAN/CANFD/Ethernet, UDS on CAN/DOIP for one of the popular microcontrollers
  • Which can be reused with minor modifications in different application projects/Product lines
  • CSP team is responsible for providing support to ZF Internal MICROSAR projects and act as a first-level support team for Autosar solutions
  • Building the CSP team with Classic, adaptive and advanced topics in AUTOSAR
  • Establishing vector communication channels and enabling the access of Vector service group and resolving vector tickets
  • Project Management also involves Communicate and build interfaces between the internal and external stakeholders
  • Plan, monitor, report and control the project progress according to resources, progress, product quality, process compliance, decide, initiate and track corrective actions
  • Project management involves the Risk Management, Escalation Management, Supplier Management, Functional Safety, Quality Assurance, Configuration Management, Problem and Change Request management.

Solution Architect/ Programmer Analyst

FORD USA/DEEMSYS
09.2015 - 01.2017
  • In charge for 16 members’ team and technical responsible for Cluster Validation work
  • Responsible for complete project planning, status reporting, working with Offshore and Onsite team, regular tracking of task status, project risk visualization, and mitigation plan
  • Also responsible for overseeing the technical aspects of the test bench setup for Driver Information Subsystem level test bench, which will include Instrument cluster Panel, HUD, Infotainment unit, and AHU unit
  • Responsible for Subsystem Testing project planning, Offshore Onsite Team setup, Granular level Task Planning, Resource requirement forecasting, Task Status Tracking, Communication Interface between OEM and Supplier, Status Reporting to OEM Management, Project Risk Identification, and its mitigation plan
  • Logistics support for offshore and onsite team, Assist to the Onsite and Offshore team for test setup and interface for any procurement of Test software and Hardware, Technical Oversee the Test Bench setup, Technical review with Offshore and Onsite Team, Team performance management, and Knowledge Management.

Assistant Project Manager

HYUNDAI MOBIS
02.2013 - 05.2015
  • In charge for 18 members’ team and accountable for coordinating the team on challenging timelines and deliveries
  • Responsible for gathering the requirements for Both Application and PFSW from Hyundai Motor group counterparts and preparation of Software requirement specification
  • Responsible for review of ITP, UTP, and implementation of the test suite
  • Technical responsibility for the development of AUTOSAR-MCAL drivers like CAN, SPI, EEPROM, Flash, DMA, ADC, PWM, CAPCOM, and GPT for TC27XX/TC264D
  • Technical Responsibility for Configuration of AUTOSAR-BSW modules like AUTOSAR-OS, ECUM, BSWM, COM, IOHARDWARE, CDD, and RTE
  • KPIT AUTOSAR Stack 4.0.3 is used, and K-SAR/ECU Spectrum BSW Configuration tool is used
  • Involved in CPU load analysis of the System with AUTOSAR-OS SC-4 Configurations using Tools like SymTaS
  • Responsible for Diagnostic protocol Implementation like UDS/CAN-TP
  • Implementation of EEPORM Driver for writing/Reading Diagnostic data from EEPROM
  • Integration of functional safety library with MDPS PFSW and tested on TC27XX, TC264D platforms of MDPS ECUs and Vehicle test at South Korea Seoul.

Sr.Technical Leader

KPIT/HYUNDAI MOBIS/CONTINENTAL
09.2012 - 02.2013
  • In charge for 12 members’ team and also technical responsible for EPS R&D work
  • Responsible for gathering the requirements for PFSW from Hyundai MOBIS Motor group South Korea Counterparts and preparation of Software requirement specification
  • Definition of safety goals for software requirements derived from Item definitions
  • Preparation of Functional safety requirement and creating Bi-Traceability matrix with System design specification and safety concept
  • Involved in Preparation of Technical safety requirement, creating Bi-Traceability matrix with FSR and deriving Safety software requirements
  • Decomposition of safety requirements and assignment of ASIL levels
  • Identification of QM and ASIL-D Components and identification of implementation method
  • Involved in development of Architectural design, unit design, and Preparation of Software architectural design document and Software Unit design Document
  • In charge of the review of ITP, UTP, and implementation of the test suite
  • Technical responsibility for the development of MCAL drivers like Flex-CAN, DSPI, EEPROM, Flash, EDMA, CTU, ADP, Flex-PWM, and for MPC 5643L Dual Core Microcontroller
  • Involved in Configuration of AUTOSAR-OS 4.0.2 and Integration of MDPS PFSW
  • Responsible for CPU load analysis of the System with AUTOSAR-OS SC-4 Configurations using Tools like SymTaS
  • Involved in the development of diagnostic protocol Implementation like KWP/CAN-TP
  • Implementation of EEPORM Driver for writing/reading Diagnostic data from EEPROM
  • Development of time-critical Control application using Flex-PWM to Control the current controlled motor as part of AD Process with CTU
  • Development of functional safety drivers PMU, SSCM, STCU, STM, FCCU, ECSM, ECC to make ISO26262 AISL-D Compliance
  • Involved in ISO26262 assessment with TUVSUD for Power steering ASILD Certification.

Trainee

INFINEON
05.2006 - 09.2007
  • Preparation of Test suite for testing Infineon Low-level drivers for XC164CM/CS, TC1766 Microcontrollers
  • Implementation of the test suite for MCAL drivers like GPT, DIO, PORT, which are mapped to TC1766 Infineon 32-Bit Microcontroller offers well-defined configuration and API based AUTOSAR standard drivers for microcontroller abstraction layer and provides basic services like configuration, initialization, normal operation, and fault operation are mapped from software requirement specification and also provide different modes of operations of the drivers which can be changed at runtime
  • Configurations are provided as pre-compiled and post-build variants
  • Implementation of module-based tests and Automation using UVP and Tracing code coverage using Lauterbach
  • Involved in the full life cycle of this project and also involved in Implementation and execution of the compiler-specific application to test the compiler's functionality and performance
  • Interfacing Infineon microcontroller (16 bit) XC164CM with the host machine through JTAG and executing the application on board
  • Involved in V&V test for the compiler using GCC torture, IFX generic, and IFX compiler-specific
  • Execution of standard Benchmark for different memory model and optimization levels.

Education

Master of Technology - Electronics Technology

National Institute of Technology, Calicut
04.2001 -

Bachelor of Technology - Electronics Technology

Jawaharlal Nehru Technological University, Anantapur, India
04.2001 -

Skills

Team Leadership

Additional Information

Motivated, Hardworking, Productive and proven ability to deliver high quality work with a passion for innovation.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemote

Important To Me

Company CultureWork-life balanceCareer advancementWork from home option

Personal Information

Nationality: Indian

Languages

English
Advanced (C1)

Software Management

Technical Leadership: Directed SW engineering team in developing and releasing engineering deliverables, ensuring compliance with the product development process.

Team Management: Managed a technical team of SW leads and architects, providing leadership, coaching, and active engagement.
Resource Planning: Approved budgets, aligned resources, and ensured projects were properly staffed with the right quality and quantity of resources. Managed a 280-member team in ADAS/AD areas, covering front camera, surround view system, radar, driver monitoring systems, USS, and domain controllers.


HR Responsibilities: Conducted interviewing, hiring, training, rewarding, disciplinary actions, and performance appraisals for direct reports.

Project Oversight: Created and maintained engineering timing plans, defect/issue lists, risk assessments, and lessons learned. Provided engineering status for project reviews and tracked/reporting on engineering targets.


Ownership of Development Activities: Took responsibility and ownership of all development activities within the SW line organization.

Budget and Resource Planning: Managed Capex, budget planning, resource planning, tools procurement, and competency establishment in software development and test teams.

Cross-functional Leadership: Led cross-functional teams between BSW and feature teams, ensuring compliance with FuSa and cyber security development.

Technical Skills

Multi-core Controllers: Expertise with Infineon Tricore TC27XX, TC264D, TI TDA4 SOC, and Freescale MPC5643L


Firmware Development: Extensive experience developing firmware for 8, 16, and 32-bit microcontrollers.

Low-Level Drivers: Skilled in developing drivers for CAN, SPI, EEPROM, Flash, PEC, EDMA, ADC, CTU, E-timer, Flex PWM, CAPCOM, and GPT.

ADAS Systems: Strong experience with controllers and systems for Advanced Driver Assistance Systems (ADAS).

Power Steering Systems: Proficient in systems using Freescale MPC5643L.

Autosar Development: Experienced in developing Autosar Basic Software (BSW) and Legacy COM stack.

Communication Protocols: Knowledgeable in CCP, CAN-TP, UDS, KWP, and CCP/UDS boot loaders.

Autosar Configuration: Experienced in configuring Autosar (4.3.1) for ECUM, BSWM, DCM, DEM, COM, NVM, RTE, and OS.

Accomplishments

Established 280+ Headcount ADAS Software Team: Built and led a large team focused on ADAS software development, managing the entire product life cycle using Agile methodologies.

Software Development and Integration: Directed software development for platforms including Autosar BSW, QNX, Linux, and SOC, emphasizing SWQT, SWIT, and CI/CD through DevOps practices.

ADAS Software Delivery: Delivered software for OEM applications such as Hydra3/2 domain controllers, surround view systems/PVM, near/far field cameras, MRR radar, DMS, and USS.

Leadership and Strategic Planning: Oversaw strategic planning, budget control, supplier management, headcount growth, and team development. Established competencies in FuSa, Cyber Security, multi-core operating systems, and ASPICE compliance.

Customer and OEM Relations: Managed escalations and maintained strong relationships with customers and OEMs.

Timeline

Solution Architect/ Programmer Analyst - FORD USA/DEEMSYS
09.2015 - 01.2017
Assistant Project Manager - HYUNDAI MOBIS
02.2013 - 05.2015
Sr.Technical Leader - KPIT/HYUNDAI MOBIS/CONTINENTAL
09.2012 - 02.2013
Trainee - INFINEON
05.2006 - 09.2007
National Institute of Technology - Master of Technology, Electronics Technology
04.2001 -
Jawaharlal Nehru Technological University - Bachelor of Technology, Electronics Technology
04.2001 -
Sr. Manager - Magna Electronics
- Current
Manager - ZF/TRW
3 2017
DAYASAGAR CHEELUSenior Manager ADAS