Nikhil Shinde

• End to end ownership to Ideate, develop and execute BTL campaigns to drive customer acquisition.
• Bring alive the spirit of the brand through engaging events and activations.
• Research vendors and choose the best combination of quality and cost.
• Increase the effectiveness of BTL activations by ensuring 100% strategy execution.
• Planning and controlling annual, quarterly and monthly spends.
• In-premise Visual Merchandising execution
• In-premise customer engagements, workshops.

• Coordinate and lead the entire business development process – introductions, presentations, proposals, and closing
• The profile involves Cold calling, Lead Generation, Market research, Data analysis and Email Marketing.
• Reached out to potential customers via email, skype.
• Deliver sales pitches and presentations to clients, highlighting the benefits of a services to influence purchase.
• Generated continuous customer referrals by delivering exceptional sales support, sustaining consistent revenue.

• Plan and priorities personal sales activities and customer/prospect contact towards achieving agreed business aims in terms of budgets, sales volumes, values, product mix and time scales.
• Plan /carryout/support local marketing activities to agreed budgets and time scales and integrate personal sales efforts with other organized marketing activities.eg. Product launches and promotions.
• Communicate, liaise and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
• Handling distributors claim, targets, salesmen and their performance management.

• Ensure assigned budgets are adhered to during Primary & Secondary sales
• Prepare weekly reports highlighting sales figures, key issues, competitor movement, consumption pattern at the outlets, etc.
• Proper planning, budgeting, negotiating with outlets for tying up with them annually, which will ensure incremental sales, proper visibility of our brands and upper control over the outlet as compared to the competitors.

• Handling all the marketing activities of Diageo in Pune and PCMC

area.

• Execution and monitoring of all BTL activities of Diageo.
• Handling manned and un-manned, on-trade and off- trade

promotions.

• Managing vendors to see execution of proper signage at the outlets.
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments
• Co-ordinate with vendors to oversee execution of signage in the city.
• Execute agreed visibility strategy and track and monitor visibility execution.