Sourabh Guhe

• Managed and supported end-to-end digital campaign execution; support includes client on boarding, campaign management and optimization, measurement/reporting, and results analysis.
• Optimized and created strategic media plans (banner/native ads, paid media, newsletter) designed to effectively reach target audience, manage ROI and meet client objectives.
• Acted as client advocate to Ad Ops team to creatively structure and execute digital media campaigns, provide performance reporting (conversions, click rates, etc.), and manage first and third party trafficking/metrics.
• Supported Sales team in moving new clients from pilot campaigns to ongoing business.
• Established, tracked, and reported on key performance indicators (KPIs) for continued account development and growth.
• Built and established deep external client relationships at multiple levels; act as key day-to-day point-of-contact for client relationships, requests, campaigns.
• Reviewed pacing, recommend and implement optimizations to ensure each campaign is a success.

Member during IMPELZ & PERIODOS - brought in an equipment sponsor at a 25% discount from the market price.