Debabrata Baruah

Leadership within demand generation management I play a crucial role in driving business growth by overseeing the development and execution of strategies to generate high-quality leads for the company by leading team of professionals to identify, attract, and convert potential customers into qualified leads through various cold calling and marketing channels and campaigns.

Led geo-specific SDR team of fifteen members who generated BANT qualified meetings for sales members based out in EMEA, APAC and Americas. Team's core responsibility was to research target specific clients/job titles from various business verticals and later cold calling them to set appointments and identify opportunities. Worked on establishing relationships with key decision-makers within the customer's organization to promote the services. While exceeding quotas through penetration of new accounts and generating new business with marketing initiatives and strategic plans, I had represented Ilantus and promoted products at conferences and trade associated meetings.

At Azuga, the core responsibility was to handle a team composed of twelve lead-generation specialist mapped with an equivalent sales team to generate new business in the US Market. Activities included cold calling, lead generation, scheduling appointments, and delivering intro-presentations to new clients, showcasing product features to customers and discussing technical details to overcome objections which helped in building the sales pipeline. Actively involved in marketing campaigns to increase engagement with target demographic and drive brand exposure.

At Fleming, I had the opportunity to be instrumental in performing individually and also ensuring the team's contribution in revenue targets. It was an end-to-end sales process where KPI's included data-mining through various tools and portals, cold calling, event coordination, and project daily-data reporting. Generated $50,000 plus new revenues for international projects. Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions. Supervised and coached team members on sales strategies to optimize performance.

Started sales at NIIT by creating strategic and tactical business development initiatives for planning to meet key objectives and collaborated with sales and marketing departments to support business objectives and client acquisition. Attended seminars and events for lead generation and prepared innovative digital presentations to execute with the decision makers to close new business and streamline the sales process. Supervised site investigations, reported issues and escalated those that required further assistance.