Debabrata Parida

Sales Strategy Development: Collaborate with the senior management team to develop effective sales strategies and marketing plans for the Cable Division. Analyze market trends, competitor activities, and customer preferences to identify new business opportunities.

Team Management: Lead and manage a team of sales and marketing professionals, providing guidance, support, and motivation to achieve sales targets. Conduct regular performance evaluations, provide training, and foster a positive work environment.

Business Development: Identify and establish relationships with potential clients, key accounts, and distributors to expand the customer base. Actively participate in industry events, conferences, and trade shows to promote the Cable Division's products and services.

Customer Relationship Management: Cultivate and maintain strong relationships with existing clients, understanding their evolving needs and providing exceptional customer service. Address customer concerns promptly and ensure customer satisfaction.

Sales Reporting and Analysis: Prepare regular sales reports, including sales pipelines, conversion rates, and market share analysis. Present sales performance updates and recommendations to senior management to support decision-making processes.

Led the sales and marketing efforts for the Cable & Wire Department, overseeing a team of sales professionals and achieving consistent revenue growth.

Developed and executed strategic sales plans, effectively identifying target markets, analyzing customer needs, and positioning products to maximize sales opportunities.
Successfully expanded the customer base through proactive business development initiatives, including lead generation, client acquisition, and strategic partnerships.
Implemented sales forecasting and pipeline management processes, resulting in improved sales visibility and accurate revenue projections.
Collaborated closely with the marketing team to develop and execute marketing campaigns, product launches, and promotional activities, driving brand awareness and market penetration.
Established and maintained strong relationships with key clients, distributors, and industry influencers, resulting in increased customer loyalty and repeat business.
Monitored market trends, competitor activities, and customer feedback to identify opportunities for product enhancements and market differentiation.
Conducted regular sales performance analysis, generating comprehensive reports and presenting findings to senior management to support strategic decision-making.

• New Distributors & Dealer Appointment for LDC and Cables across orissa
• Organizing seminar for the Architects,Builders,Electrical Engineers & Consultants
• Implementation of Promotional schemes
• Collecting market information,competitor performance & feedback
• Ensuring highest standards of customer satisfaction and quality service at all times
• Manage the planning activities of individual market segments to develop detailed quarterly and annual Market Segment Plans
• Data analysis and generation of statistical reports
• Stock maintenance in Finished Goods Stores.

• New Distributors & Dealer Appointment for LDC and Cables across orissa
• Responsibility for primary and secondary sales
• Presentation at various upcoming building projects and industrial projects
• Organizing seminar for the Architects,Builders,Electrical Engineers & Consultants
• Participation in various Exhibitions
• Implementation of Promotional schemes
• Promoting company product in industries
• Collecting market information,competitor performance & feedback
• Vendor enlistment in the various PSU’s ,Industries & State govt
• Organizations
• Closely monitoring Payment Collection from distributor & dealer’s

• Responsible to lead the branch for odisha in wires division
• Resposible to handle the team and get task done by them
• Assigning targets for sales and collection among the team
• Dealer Network Management
• Planning sales activites like Architecture and Contractor meet,Electrician meet,free samples distribution etc
• To promote the value addition of the product along with brand image creation
• Appointing new dealers and assigning area of operations
• Monitering sales activities in dealer point,inventory planning depending on the sales activities and market demand
• Visiting Industries to promote companies product and to book order as well
• Collect market information and competitor performance and feedback.

• Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
• Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
• Mentored team members to enhance professional development and accountability in workplace.
• Helped with planning schedules and delegating assignments to meet coverage and service demands.

• A unit of Aparna group,is now one of the leading manufacturer of biscuits)
• Worked with this company from

• Awarded the Best Recommendation for Sales in odisha branch for the