Summary
Overview
Work History
Education
Skills
Accomplishments
Photography
Timeline
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DEBABROTA KUMAR

DEBABROTA KUMAR

Senior Key Accounts Executive
Kolkata

Summary

Strategic Sales Professional bringing 14+ years of experience in account acquisition and relationship building to enhance dynamic team. Accustomed to cultivating partnerships and growing profit channels. Self-motivated with proficiency in expanding network connections, introducing products and pricing models and developing pipeline and territory to drive revenue with robust experience in Retail Operations, Marketing, Sales Promotion, Channel Management and Client Servicing Provided direction to ignite sales growth, proposed & executed strategic plans to increase revenue with an emphasis on grassroots marketing tactics. Presently, Handling business HFD+ Foods+OTC portfolio in part of North kolkata, prospecting and qualifying new customers and selling through strategic partners in a geographic territory of the Kolkata Metro region.Developed product campaigns, conducted market research studies, reviewed marketing plans, established strong market knowledge of existing and potential clients and ensured business growth opportunities are aligned to the company’s strategic plans Conducted Product Briefing Programs for outsourcing market promotions of the company to the various outsourced agencies Ramped –business by identifying the strength of each partner, planning monthly primary & secondary numbers and coordinating with them for effective business development.

Promoted to Senior Key accounts executive from January, 2022.

Overview

17
17
years of professional experience
3
3
years of post-secondary education
1
1
Language

Work History

Senior Key Accounts Executive

Hindustan Unilever Limited
Kolkata
07.2019 - Current
  • Managing business size of 3.5 Crores/ month with 42 ME is direct, 24 indirect, 2 TL’s and ME’s (3rd Party workforce)
  • Training, Developing, reviewing & reporting on the business development division’s strategy, ensuring the strategic objectives were well understood and executed by the team
  • Day to day project & event management along with serving the best in interests of stake holder from conceptualization to execution, identifying tasks to facilitate on-time and cost-efficient completion of process
  • Designing distribution strategy to achieve segment-wise targeted sales volumes, market share and market coverage objectives
  • Plan & execute promotional BTL activities in area
  • Analyze cost to sales estimation for event executions and manage budgets
  • Visiting potential customers for new business and providing them with quotations; negotiating terms of agreement and closing sales
  • Gathering market and customer information and providing feedback on buying trends
  • Identifying new markets and business opportunities, tracking sales and sending reports to the Sales Office
  • Conducting market surveys by meeting dealers and contacting customers for insights on existing markets for foods,
  • Beverages and Health Food Drinks and also for feedback on new product launches
  • Achieving all revenue targets and objectives in-line with the Area Business Plan
  • Strategic Business Planning Contract Negotiations
  • ATL-BTL Activity Sales Program Implementation
  • Revenue and Pipeline Growth
  • Product Promotion
  • Channel Development Vendor Management Sales Strategy
  • Calculating sales forecasts for newly launched products; defining the financial budget and targets for sales projects
  • Leading negotiations & coordinating complex decision-making processes to capture new business opportunities
  • Significant Accomplishment(s)
  • Activation of medicine wholesale through the appointment of separate medicine RS helping incremental 9 lakhs of sale during 1st Lockdown
  • Integrate Horlicks business with HUL foods business in area, through re-defining GTM model
  • Re-activation of SWD Asansol, Burnpur & Barakar
  • Awarded for business growth across areas and efficient service even in Lockdown in 2020
  • Achieved and exceed sales and profitability targets of the company, managing a Team of 18 DSRs and 3 Merchandiser’s in the area in Asansol in 2019,
  • Selected and passed SCAW (HUL Internal Promotion Exam) & given next level (Level 1B- 1C) promotion
  • Improved account management by predicting potential competitive threats and outlining proactive solutions.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
  • Conducted economic and demographic research and analysis to produce critical reports.
  • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.

Territory sales executive

South Kolkata, Marico India Limited
12.2018 - 06.2019
  • Co-ordinated for launching & sales initiatives to maximize order booking for the project
  • Ensured accurate and timely maintenance of data related to the project sales and existing/potential customers
  • Devised & effectuated go-to-market strategy of introducing products to win mutually beneficial deals; pioneered business development to enhance revenues by identifying market opportunities
  • Led the expansion of the distribution network and accomplished a steady increase in sales year after year
  • Significant Accomplishment(s)
  • Achieved and exceeded the Sales and profit target of the Company (average monthly business of 1.5 crores/month)
  • Increased profitability targets of the company, Managing Team of 18 DSR’s 2 TL and 2 Merchandiser is in area
  • Expanded Distribution and leveraged the new products in the market (Present distribution is 3714 outlets)

Regional Sales Executive

The Himalaya Drug Company
Kolkata
09.2018 - 11.2018
  • Baby division - GT)
  • Significant Accomplishment(s)
  • Achieved and exceed sales and profitability targets of the company, Managing a Team of 6 Sales Officers and 9 ISRs
  • Built Infra and expand direct distribution
  • Implemented incentive programs for Top Retailer and initiate special drives on Gift and large value pack

Area Sales Executive

Reckitt Benkiser India
04.2018 - 08.2018
  • Jalpaiguri Districts, Coochbehar, Darjeeling District & North Dinajpur

Senior Rural Sales Executive

Malda, Glaxo
01.2016 - 04.2018
  • Smithkline Consumer Health care
  • Significant Accomplishment(s)
  • Managed distributor & appointment of 13 RSRs, 2 V-RSR & 5 HSA promoters
  • Initiated a new concept of Rural Direct Chemist across the territory
  • Adherence to strict sales disciplines like PJP adherence, scouting and Appointment
  • Ensured Coverage Visibility reach through new appointments of RSDs & VLEs

Senior Territory Sales

Glaxo Smithkline Consumer Health care
01.2013 - 12.2015
  • Executive (Berhampore, Malda, Raghunathgunj, Buniadpur & Jiagunj)

Distribution and Sales Executive

Perfetti Van Melle Pvt. Ltd
Kolkata
12.2011 - 01.2013
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.

Sales Executive

Cadbury India Ltd
03.2010 - 06.2011
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
  • Developed and implemented account management plans to establish customer satisfaction.
  • Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Monitored service after sale and implemented quick and effective problem resolutions.

Coochbehar, Godfrey Phillips India limited
02.2009 - 03.2010
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
  • Utilized internal lead referral tools to solicit new business opportunities and contacts.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Built relationships with customers and community to promote long term business growth.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Distributor

Vodafone
10.2006 - 01.2009

Education

BBA - Sales And Marketing Education

Ranigunj Institute of I.T. Affiliated Under Burdwan University
Ranigunj
05.2003 - 06.2005

CBSE–XII - Commerce

Burnpur Riverside School

I.C.S.E. - undefined

St. Patrick Asansol

Diploma - Financial Accounting package Asansol

Youth computer centre
01.2002 - 04.2003

Skills

Strategic business planning

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Accomplishments

1)Promoted to Senior Key accounts executive from January, 2022 in HUL.

2) Awarded for 1st. Runner up RSE (Pan India) in All India Annual Sales & Marketing Conference, Gurgaon, Feb
2018.

3) Awarded for Best RSE (Pan India) in All India Annual Sales & Marketing Conference, Gurgaon, Feb 2017.

4) Awarded for “Best Team Success Index Record” in All India Annual Sales & Marketing Conference, Gurgaon,
Feb 2017

Photography

 Photography as a hobby is an opportunity to document every part of your journey, no matter how small it may be. An amatuer photographer.

Timeline

Senior Key Accounts Executive

Hindustan Unilever Limited
07.2019 - Current

Territory sales executive

South Kolkata, Marico India Limited
12.2018 - 06.2019

Regional Sales Executive

The Himalaya Drug Company
09.2018 - 11.2018

Area Sales Executive

Reckitt Benkiser India
04.2018 - 08.2018

Senior Rural Sales Executive

Malda, Glaxo
01.2016 - 04.2018

Senior Territory Sales

Glaxo Smithkline Consumer Health care
01.2013 - 12.2015

Distribution and Sales Executive

Perfetti Van Melle Pvt. Ltd
12.2011 - 01.2013

Sales Executive

Cadbury India Ltd
03.2010 - 06.2011

Coochbehar, Godfrey Phillips India limited
02.2009 - 03.2010

Distributor

Vodafone
10.2006 - 01.2009

BBA - Sales And Marketing Education

Ranigunj Institute of I.T. Affiliated Under Burdwan University
05.2003 - 06.2005

Diploma - Financial Accounting package Asansol

Youth computer centre
01.2002 - 04.2003

CBSE–XII - Commerce

Burnpur Riverside School

I.C.S.E. - undefined

St. Patrick Asansol

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DEBABROTA KUMARSenior Key Accounts Executive