Debadwij Parashar

Spearheading the 0-to-1 digital transformation journey for Hero Insurance’s entry into the Motor and Health insurance space:

• Launched ‘One Hero’ Insurance Platform: Developed a unified digital platform to cater to all insurance needs, providing a seamless customer experience across product categories.
• Forged Strategic Insurer Partnerships: Collaborated with insurers to onboard relevant product lines tailored for the Hero ecosystem.
• Defined End-to-End Digital Customer Journey: Designed and implemented a frictionless digital buying experience with a strong CX focus.
• Introduced 1-Click Renewal Journeys: Streamlined MISP (Motor Insurance Service Provider) renewal process with one-click functionality to enhance retention and ease of use.
• Established Call Center Operations: Led the setup and operationalization of a dedicated insurance call center to support sales and service functions.
• Leveraged MISP Database for Cross-Selling: Devised targeted cross-sell strategies using existing MISP data to increase revenue per customer.
• Launched the ‘Hero Insurance Doctor’ Program: Rolled out an innovative program to assist customers with insurance guidance and service support.
• Built Full-Funnel Digital Acquisition Journey: Established a performance-driven funnel from campaign planning to lead generation and conversion optimization.

Key Achievements – Paytm Insurance Broking Ltd

• Revamped and scaled the Motor (Digital) Insurance business from scratch to ₹15 Cr within 5 months.
• Launched the POSP (Point of Sales Person) offline sales model, driving topline growth through hybrid distribution.
• Spearheaded the integration of new insurers and led renegotiations with existing partners for improved commercial terms.
• Built a ₹11 Cr Health & Assurance embedded insurance portfolio from 0, leveraging FASTag sales team model.
• Collaborated closely with 12+ leading insurers to co-create new products, defined pricing strategies, and drive market differentiation.

Key Achievements – Ola Insure

• Headed EV Insurance, Extended Warranty, and Claims Digitization, driving innovation in customer experience and product delivery.
• Led CRM implementation, Business Requirement Document (BRD) oversight, and new product development, ensuring end-to-end alignment across functions.
• Designed and executed a structured sales roadmap for EV Insurance, streamlining go-to-market strategies.
• Scaled Extended Warranty sales via digital and online channels, optimizing customer acquisition and upsell potential.
• Forged strategic alliances with insurers, managing onboarding processes and commercial negotiations to expand product offerings.
• Introduced and managed Motor Add-ons and other attachment products to enhance value proposition.
• Developed and implemented a customer loyalty program that improved customer satisfaction through claims digitization and reduced TATs.

Key Achievements –

• Managed the EV, Two-Wheeler, and Commercial Vehicle verticals for West India, driving a topline of ₹100 Cr across major cities.
• Spearheaded alliances with automobile manufacturers and insurance brokers, securing long-term strategic partnerships.
• Established the Two-Wheeler Insurance & CV vertical from ground up—planning to execution—in 2018.
• Instrumental in closing OEM partnerships: secured TVS ,Hero alliance, followed by Suzuki and leading EV OEM tie-ups.
• Successfully navigated MISP regulatory changes (2018) while increasing market share across motor segments.
• Awarded ‘Top Performer: Pan India’ for improving profitability and operational efficiencies.
• Scaled CV business to ₹100 Cr annual premium within 3 years—the highest growing line of business.
• Achieved market leadership with 32% share in Honda and 19% in TVS insurance programs, maintaining a loss ratio under 35%.

• Achieved 80%+ market share in the Royal Enfield (RE) Insurance Program in Bangalore, establishing clear market leadership.
• Scaled Pune's Gross Written Premium (GWP) sales from ₹5 lakhs to ₹55 lakhs within 6 months, demonstrating rapid revenue growth and sales execution.

• YOY business growth by 300%.
• Taken Care of Pvt Car/Two Wheeler with excellent results.
• Monthly business rose from 20 lacs to 60 Lacs.
• Continuously achieved above 70 % in Renewal Conversion.