Debajit Baidya

Securitization (Corporate Alliance):

• Being primary point of contact for portfolio management with more than 33 partners worth an initial principal outstanding of INR 65,000.00 CRs.
• Preparing reports on asset classifications of portfolio. Tracking movement of stressed assets. Conducting review meetings and liaising with external stakeholders like top management from top private and public sector banks.
• Relationship management, enabling INR 2000 CRs. deals with partners by cross-functional management, gap analyses, reconciliations of accounts for one-time settlements, auctions, recoveries, feedbacks, legal process.
• Bonding with partners, execution and documentation of Minutes Of the Meeting (MOM), implementation of strategic decisions and lowering stressed assets by 0.5% YoY.

Campaign Management:

• Conducting yearly campaigns PAN India across 250 local branches with more than 1400 employees, setting targets according to various specifications for secured portfolio.
• Spearheading marketing projects, preparing communication strategies, dashboards, creatives increasing the collection efficiency by 5% and lowering provision by 40% QoQ.
• Coordinating with BIU team, evaluation of PowerBI dashboard, data analysis and updating of required logics and source according to campaign's demand. Examining usage matrices, ensuring 100% unique user interaction.
• Synchronizing with marketing team, managing project through Jira. Communication regarding KPIs, booster, leaderboards, leadership engagements through IVR, WA, Email using creatives, videos, physical collaterals etc.

Strategic Project Management:

• Primary point of contact between PCHFL and third party vendor, for the strategic implementation of digital products like Voice BOT, Chat BOT, Mobile Application.
• Conducting market research for executing proof of concept with several digital products through agile methodology.
• Data analysis and insights for strategically launching allocation campaign through Digital Products, enhancing collection efforts with a pool of INR 50 Cr./month
• Administering UAT, preparing technical documents, racking performance of digital products on many parameters against each other. Doing cost benefit analysis. Preparing and presenting Executive Summaries.

Vendor Management:

• Ensuring regulatory requirements & pre-requisites are fulfilled during digitization of vendor management process.
• End to end management, onboarding of vendors and agents, through exhaustive scrutinization followed by strategic allocations. Billing and invoicing within TAT, lowering expense provisions 50% and thus checking cost to collect.
• Tracking more than 200 vendors contributing to collection operations for both secured and unsecured portfolio.
• Creating training modules and facilitating the digitization process, lowering auditory observations by 80%.

Executive Assistance:

• Cross-functional coordination and management. Preparing proposals for partners, assisting with base data for ARC deals. Performing data analysis, insights and sharing reports
• Executing technical valuations of stressed assets worth more than INR 200 Cr. setting benchmark for dealing Asset Reconstruction Companies.
• Cost benefit analysis for Auction/OTS against ARC sale. Assisting executives with ARC deals more than INR 100 Cr.

Customer Relationship Management:

• Cross-functional coordination with nodal office and branches pan India acknowledging customer queries.
• Customer relationship management by responding to grievances within TAT with 100% efficiency. Using salesforce CRM tool SFDC to track and analyze queries.

• Managed and executed government policies for achieving educational empowerment targets.
• Ensuring collaboration between government stakeholders and target population for strategic execution of policies through campaigns.
• Created 200 'Experience Schools' by analyzing data collected through IDI across various blocks and 500+ schools and weighing the required selection parameters.
• Successfully implemented national educational policy impacting 10000+ students and teachers across 200 different schools in the district.
• Relationship management and conflict resolution among channel stakeholders as well as beneficiaries by competency mapping and benchmarking.
• Strategically executed government project and used ATL marketing channels across clusters to improve awareness and knowledge regarding education.
• Improved learning outcome by 30% with increased students in top segment, achieving highest ever annual target for Vidisha on SDG Dashboard.
• Negotiated educational funds with the rural management to improve educational awareness and implement campaigns increasing enrolment by 15%.