Debamalya Chowdhury
Operations Manager
Kolkata
Summary
Accomplished Operations Manager with extensive experience in Digital Marketing, SEO and Team Management. Proven track record of increasing organic search traffic through strategic SEO initiatives. Proven skills in technical SEO, link building campaigns, AI-driven marketing, and client relationship management. Demonstrated expertise in brand management, ORM, and AI implementation. Seeking to leverage my skills to enhance brand visibility and drive business growth.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Operations Manager
Skybound Digital Pvt Ltd
03.2021 - Current
- Process Optimization & Workflow Management
- Establish and refine SOPs (Standard Operating Procedures) to enhance productivity.
- Identify bottlenecks in processes and streamline operations for faster turnaround.
- Team Coordination & Resource Allocation
- Manage cross-functional teams, including SEO and design departments.
- Assign tasks and projects based on team expertise and workload.
- Ensure deadlines are met while maintaining quality standards.
- Client & Project Management
- Oversee client onboarding and ensure smooth communication.
- Maintain quality assurance in campaign execution, content delivery, and marketing assets.
- Monitor project deliverables and ensure alignment with client expectations.
- Address client concerns promptly and implement feedback efficiently.
- Budgeting & Cost Control
- Optimize resource allocation to maximize ROI on campaigns.
- Monitor expenses related to tools, ads, and workforce to avoid budget overruns.
- Work with finance teams to analyze profitability and optimize spending.
- Performance Tracking & Reporting
- Establish KPIs (Key Performance Indicators) to measure campaign success.
- Use analytics tools (Google Analytics, SEMrush, Ahrefs) to track performance.
- Generate monthly reports to assess efficiency and identify growth opportunities.
- Quality Control & Compliance
- Maintain quality assurance in campaign execution, content delivery, and marketing assets.
- Ensure adherence to Google guidelines, SEO best practices, and advertising policies.
- Keep the team updated on industry trends and algorithm changes.
- Employee Training & Development
- Organize knowledge-sharing sessions to ensure team members stay updated with the latest digital marketing strategies.
- Crisis Management & Problem-Solving
- Handle campaign failures, client dissatisfaction, or internal conflicts efficiently.
- Implement contingency plans to mitigate risks and ensure operational continuity.
- Ensure quick turnaround for resolving workflow disruptions.
- Scaling Business Operations
- Identify growth opportunities and suggest new service offerings.
- Explore automation and AI-driven solutions for better efficiency and scalability.
- Assist in strategic decision-making to expand service capabilities.
SEO Manager
Skybound Digital Pvt Ltd
03.2016 - 03.2021
- I joined Skybound Digital in 2016 as the first recruit, playing a crucial role in launching its India operations. Starting as an SEO Manager, I focused on building a skilled team and laying a strong foundation for growth. I oversee strategic SEO initiatives, process optimization, and performance-driven digital marketing strategies.
- Leadership & Team Management
- Built and led a core SEO team, initially starting with four professionals and expanding to a team of 16.
- Spearheaded SEO strategies, resulting in a significant increase in organic search traffic within six months.
- Conducted workshops and training sessions to keep teams updated on SEO best practices and algorithm changes.
- SEO Strategy & Execution
- Led on-page and off-page SEO initiatives, securing high-quality backlinks to improve domain authority.
- Optimized website content and technical SEO for improved search engine rankings and organic traffic.
- Managed local SEO efforts, optimizing Google My Business and other directories to enhance local search visibility.
- Technical SEO & Website Optimization
- Conducted technical SEO audits using Google Search Console, SEMrush, and Screaming Frog, identifying issues affecting website performance.
- Collaborated with web developers to ensure website architecture was optimized for search engine crawling and indexing.
- Integrated AI-driven SEO tools, reducing resource utilization by 25% while improving efficiency.
- Lead Generation & Digital Marketing
- Generated X leads through Facebook, X (Twitter), and Email Marketing, contributing to overall business growth.
- Provided SEO-driven sales strategies, helping the sales team align marketing efforts with business goals.
- Managed pre-sales activities, including handling inbound leads and crafting tailored proposals for potential clients.
- Process Optimization & Reporting
- Streamlined SEO project management processes, enhancing team productivity and execution efficiency.
- Negotiated with third-party vendors to procure SEO tools and services within allocated budgets.
- Prepared detailed monthly SEO reports, tracking key performance metrics, achievements, and improvement areas.
Online Marketing Manager
GoWebbo & Company
10.2015 - 03.2016
- Leadership & Team Management
- Optimized internal workflows enhancing team efficiency and productivity
- Spearheaded SEO campaigns, increasing traffic and rankings through effective strategies
- SEO Strategy & Execution
- Conducted in-depth technical SEO audits to identify performance issues and proposed actionable solutions
- Oversaw end-to-end SEO projects, ensuring adherence to timelines, budgets, and objectives while coordinating with cross-functional teams
Freelance Assistance
Freelancer
04.2015 - 09.2015
- Assisted numerous clients in the development and execution of comprehensive digital marketing strategies and social media campaigns tailored to enhance their online presence and achieve their business objectives
Senior SEO Team Lead
Webskitters Technology Pvt Ltd
09.2014 - 03.2015
- Process Optimization & Workflow Management
- Partnered with a wide range of clients to design and develop customized digital marketing strategies, aligning with their business objectives and target audiences
- Successfully implemented these strategies, leveraging a team of 10 skilled professionals to enhance online presence and drive measurable results
- Utilized advanced tools and analytics to monitor and optimize digital marketing campaigns, ensuring consistent performance and ROI improvement
SEO Project Manager
Blueberry Web-Solutions Pvt Ltd
07.2009 - 08.2014
- Business Development & Client Acquisition
- Directed business generation efforts, managing pre-sales leads and crafting bespoke proposals to attract and engage prospective clients.
- Launched and optimized online ad accounts for clients, ensuring campaigns achieved desired outcomes.
- Project Management & Execution
- Successfully monitored and delivered over 100 digital marketing projects across various industries.
- Enhanced client website visibility through targeted link-building and content optimization strategies.
- Team Leadership & Mentorship
- Mentored an SEO department of 40+ professionals, ensuring alignment with Google updates like Penguin and Panda.
- Provided training and strategic direction, keeping teams updated with the latest industry trends and best practices.
- Client Relations & Campaign Optimization
- Communicated directly with clients, addressing website concerns, providing updates, and ensuring satisfaction with digital marketing initiatives.
Asst Project Leader
Vertical Leap India
05.2007 - 06.2009
- Project Monitoring & Delivery
- Monitored 50+ projects, ensuring timely delivery and alignment with business objectives.
- Reviewed and assessed link relevancy for 50+ digital marketing campaigns, maintaining high SEO quality standards.
- SEO Optimization & Content Strategy
- Created and implemented meta tags and developed SEO-friendly website content to enhance search rankings and user experience.
- Designed and optimized blogs, blog posts, social bookmarking, and forum engagement to drive traffic and audience interaction.
- Client Relations & Issue Resolution
- Engaged in client interactions, addressing website concerns, providing tailored solutions, and ensuring satisfaction.
- Provided strategic recommendations to improve website performance, search rankings, and overall user experience.
- Performance Analysis & Reporting
- Prepared comprehensive monthly reports, detailing campaign performance, insights, and actionable recommendations for continuous improvement.
Education
Bachelor of Science - Computer Science & Engineering
Gandhi Institute of Engineering and Technology
12th - Science
South Point High School
10th - undefined
South Point High School
Skills
- Business Planning
- Client Communication
- Proposal writing
- On Page SEO
- Off Page SEO
- Project Management
- Lead generation
Tools Used
Project Management Tool
- Asana
SEO Tools
- Spyfu
- Ahref
- SemRush
- BrightLocal
- Screaming Frog
- SEO Power Suite
- Google Analytics
- Google Webmaster
Timeline
Operations Manager
Skybound Digital Pvt Ltd
03.2021 - Current
SEO Manager
Skybound Digital Pvt Ltd
03.2016 - 03.2021
Online Marketing Manager
GoWebbo & Company
10.2015 - 03.2016
Freelance Assistance
Freelancer
04.2015 - 09.2015
Senior SEO Team Lead
Webskitters Technology Pvt Ltd
09.2014 - 03.2015
SEO Project Manager
Blueberry Web-Solutions Pvt Ltd
07.2009 - 08.2014
Asst Project Leader
Vertical Leap India
05.2007 - 06.2009
12th - Science
South Point High School
10th - undefined
South Point High School
Bachelor of Science - Computer Science & Engineering
Gandhi Institute of Engineering and Technology
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