Debanjali Sen

• Achieved 128% of sales target via Customer acquisition strategies and led Marketing Campaigns worth INR 387 million revenues in collaboration with Ravishing Brand Ventures across industries
• Reduced cost by 30%, Budgeted and managed P&L for a film called "Arranged Marriage" with the National Award-winning director, Late Pradeep Sarkar, and actor, Ali Fazal, now streaming on Zee5. The series is named Forbidden Love
• Developed strong partnerships with other businesses with brands like Zee, Figgital to allow for collaboration and more significant opportunities for growth.
• Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.

• Doubled revenue to INR 78 Million with a 44% profit margin by prospecting high-growth organizations and closing deals with brands like J&J, Volvo, TVS, ITC, Arvind Mills, Dabur, TBZ Jewellers, Exide etc. Conceptualized, budgeted and implemented campaigns, aligned brand messaging with customer needs, and negotiated long-term contracts with A lister celebrities
• Led High-value campaigns (ranging between INR 5 Million to INR 20 Million) with celebrities such as Late Sushant Singh Rajput (Flying Machine), Sanya Malhotra (TBZ) and Lilette Dubey (ITC) as a part of strategic brand collaborations and managed celebrity relationships as well
• Streamlined operations for cost reduction. Led cross-functional teams to achieve successful project completion within tight deadlines.

• Achieved 145% Sales Target by onboarding marketing campaigns (Ranging between INR 5 Million to INR 40 Million) across industries with Parineeti Chopra, Kunal Kapoor, Ramya and Boman Irani (Kurkure), Varun Dhawan, Baichung Bhutia (Ponds Men) and more
• Transformed 10% Profitable projects to 35+% super profitable projects, by scouting and appointing apt cross-functional teams (ranging between 400-600 people), reducing operational costs and building strategic relationships with renowned directors such as Harvey Brown, Dibakar Banerjee and more, all under tight timelines and stringent budgets
• Built relationships with brands to encourage recurring business.

• Led strategic marketing projects, and transformed businesses, leading to an increase of 20%–44% in revenue for multimillion-dollar brands such as Franklin Templeton, Vespa, Prism Cements, ITC, Indian Super League, Oberoi Realty etc.

• ITC Superia sales grew by 35% by implementing go-to-market strategies and deciding on the target market as Rural Consumers

• Vespa S range in India saw an increase in sales by 15%; Anchored the communication launch for the same

• Led the launch of Commerz II, a premium commercial property for Oberoi Realty. This involved strategic NRI/HNI events leading to immediate bookings.

• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout account lifecycle.
• Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
• Managed budgets for multiple accounts, ensuring optimal allocation of resources for maximum impact.
• Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.

• Increased sales growth for Cerelac by 20%. Launched and implemented go-to-market strategies along with extensive market research for the travel and Pocket-friendly Mini packs for Cerelac

• Launched the fruit flavours for non-restrictive growth in taste palette for babies, beyond the available rice and wheat flavours for Cerelac

• Collaborated cross-functionally to deliver integrated marketing solutions tailored to individual client objectives.
• Negotiated contracts with clients, securing favorable terms and conditions for both parties.
• Obtained client buy-in for new proposals using polished and professional presentations.