Debapriya Das

Director Data Science
Jun 2023 – Present, Head of COE

AI Strategy Team

• Part of the Core Strategy Team, leading centralized initiatives around AI vision, hiring strategy, L&D plans, and review structures.
• Established a team dedicated to scanning emerging technologies and developing POVs for Sigmoid.
• Introduced a project review framework to train leaders, and uphold delivery quality.

Strategic Projects Group

Spearheading efforts to solve some of the most complex customer problems at Sigmoid.

• Product Matching: Winner of a competitive internal hackathon, with our approach selected for pilot and now scaled across 13 markets. This was a long-standing client issue unsolved for over 5 years, despite attempts by 15+ solution providers.
• R&D Accelerator: Partnered with a top med-tech company to build an AI assistant for R&D teams to identify relevant documents during product changes. Previous attempts with a leading cloud provider and a top-tier consulting firm failed. Sigmoid’s solution now spans 5 product lines, covering 4M+ documents and 15K+ SKUs, leveraging custom OCR, RAG, and image matching
• Quality Automation: Delivered three interrelated solutions—case classification, investigation summarization, and CAPA writing assistant—using NLP and GenAI. Helped scale these to additional BUs alongside other delivery leads
• Scoping & Project Kick-Off Support: Support cross-functional teams in scoping and initiating new projects. Offer critical input on RFIs/RFPs and identify areas for improvement

AI Products

Developed 8 Products/Accelerators and drove $6.5M+ in engagements within 2 years

• Campaign IQ – Search & Display Campaign Optimization Tool featuring audience and keyword mining
• Media IQ – Marketing Measurement, Attribution, and Strategic Budget Allocation Platform
• Creative IQ – GenAI-based marketing content generation and compliance validation tool, aligned with design, brand, regulatory, and legal guidelines; includes creative driver analysis and performance prediction
• Demand IQ – Accelerator for Demand Forecasting
• Reconica.ai – ML & GenAI-powered Data Harmonization Tool
• Service BOT – GenAI-based customer service automation bot
• Dzign Genie – GenAI-powered packaging design solution with integrated mood boards and ideation spaces
• ThoughtFlows - Driving the development of Sigmoid’s Agentic AI Platform to enable Day Zero Implementation
• Released a custom OCR accelerator for internal team use

June 2023 – Dec 2024, Account Lead (DS/DA) for 4 Logos

Managed and expanded portfolios across four key accounts, closing $7.7M in deals and building a $3M pipeline

• Top Baby Nutrition Logo of the World – Grew revenue from $700K to $3.5M; led delivery and solutioning for $1.5M
• Global Health & Hygiene Logo – Expanded revenue from $500K to $2.3M; managed delivery and solutioning for $2M
• Global Consumer Health Logo – Scaled the account from $1M to $1.3M; managed full delivery worth $1.3M
• Second Largest CPG of the World – Increased revenue from $40K to $1.2M; directly managed $700K in delivery

Principal Data Scientist

May 2022 – May 2023, Product Owner – Marketing Products

• Built an algorithmic targeting and bidding engine for top ecommerce platforms, doubling ad-driven sales and achieving 15x ROAS without impacting organic sales for a global nutrition brand. Scaled the solution to 6 brands in a year and secured $410K in deals
• Delivered $500K in projects using Sigmoid’s marketing measurement and attribution product

May 2022 – May 2023, Presales & Delivery

• Member of the Technical Presales Team for NLP, Image Analytics, and IoT
• Member of the Functional Presales Team for RGM and Ecommerce
• Secured a strategic Image Analytics project with one of the top 3 global CPG companies
• Closed $500K in deals: $100K (Image Analytics), $200K (NLP), and $200K (eRGM)
• Led delivery and solutioning for projects worth $800K across analytics, forecasting, and advanced AI tracks

Nov 2021 – Apr 2022, Data Science Strategy Consultant to VP-CoE of a Global Manufacturing Company

• Owned delivery and solutioning for 6 Data Science and Analytics tracks; supported 2 Engineering tracks worth ~$1M
• Initiated 3 new projects worth $300K in Pricing Analytics, IoT, and Image Processing for packaging quality control

AVP – Machine Learning, Nov 2020 – Oct 2021

• Held P&L responsibility for the Machine Learning team; defined both direct and indirect revenue streams
• Developed the Raman 2.0 strategy encompassing pricing, revenue attribution, and product strategy
• Collaborated with the product team to shift from a product-led growth model to a value-driven growth philosophy

Lead – Machine Learning, Apr 2018 – Oct 2020

• Built the Machine Learning team and practice from the ground up; scaled to 15+ members including data scientists, engineers, ops specialists, architects, and a product manager
• Delivered several high-impact technical projects including: Send Time Optimization, Subject Line Optimizer & Generator, Preferred Channel Identification, App Churn Management, Path Analytics, Reverse Gmail Spam Detector, Predictive Segments – Likely to Do X, Search & Information Retrieval, Personalization & Recommendation Engines, Automated Outlier Detection-Diagnosis-Prescriptions, Chatbot, ML-Based Infra Cost Optimization Platform, Email Health Score Framework
• Launched Raman – Netcore’s proprietary AI engine – and led its adoption across 450+ B2C brands
• Defined feature-level pricing in collaboration with the product team
• Co-owned Raman’s roadmap, strategy, and success metrics along with Customer Success, Marketing, and Product teams

• Short stint, but helped with good insights about Media industry and it’s scope of analytics in near future.
• Member of CEO’s office, reporting to VP Strategy,
• Managing small team of 2 people.
• Owning deliveries for linear broadcast(TV Business)
• Responsible for pushing adoption of data driven media, broadcasting and marketing strategies.
• Key Technical Projects - We conceptualized and developed path-breaking ML model called “BIBO - Break In Break Out” which can predict possible drop in viewer count between consecutive content and break segments and with help of simulation came up with suggestions around break duration, break start and end time etc. This was instant hit within Viacom and received immediate implementation requests from 3 Channel Heads.
• Improved retention by 11% for one Hindi FTA channel

• Worked as an on-site and/or off-site consultant across multiple projects and was directly responsible for delivery of two accounts. Spent 8 months in US & Europe to support client requirements and delivery.
• Handled teams upto a size of 35 working on 6-12 projects for 4-7 clients
• Won Quantiphi Innovation Award 2016
• Converted POCs for 3 Insurance, 1 Manufacturing and 1 F&B clients into large accounts over time.
• Developed a package for outlier analysis which client found more accurate than S-H-ESD from Twitter for their use-case.
• Part of team that took up the first deep learning project in Quantiphi on Code detection from bottle-caps and cardboard crates and successfully delivered it.
• Built a custom voice based user authentication module and trained ASR model from scratch.
• Prototyped a toy model for object detection from videos and provided the seed idea of video analytics on which Athena’s Owl product is built today.
• Key Technical Projects - Monthly Demand forecasting of medical equipments for different markets, Weekly demand forecasting of different products in Vending Machines and build a cross/up-sell model to increase revenues, Demand forecasting every 15 minutes for a large US based fast food chain, Automated Outlier Detection & Diagnosis, Forecasting quarterly revenues of an insurance company for market communications while closely monitoring daily business numbers and pending policies in underwriting to adjust the numbers time and again, Pricing analytics for Insurance coverages based on Location Parameters, Predict chances of clearing final certification exam based on student's study patterns enrolled with an ed-tech platform, Finding what type of insurance policies/coverages to be pushed in different geographies, Optimize the underwriting pipeline of an US based health Insurance company, Image recognition, Speech Analytics & ASR

• Was the first employee of Kloutix
• Built 3 analytics product prototypes in BFSI sector from scratch - FundSAFE, FinPRO and InSURE. During my tenure we got two orders for implementation - one each for FundSAFE and FinPRO.
• The FinPRO implementation achieved good success. Started with implementation in only 2 branches as POC. Within 4 months of POC received additional order to install the product and train staff across all their branches in Mumbai. Our recommendations saw an acceptance rate of >70%, thus helping their bank personnel and sales staff to do the right homework before meeting prospects.
• Was leading a team of 2 data scientists and 2 DB developers, while liaising with engineering team to define end-to-end architecture of above mentioned products
• Delivered 2 small scale data warehousing projects successfully

• Trained on statistics and Machine Learning by professors from ISI Kolkata and seniors in team, which led to strong foundation.
• Helped team with different ad-hoc analyses and model building.
• Key Technical Projects - SAS to R migration, Forecasting, Factor Analysis Of Employee Satisfaction Index, HR Analytics, Warranty Analytics, Sentiment Analysis
• Co-authored a white paper on Implementation of SCD 2 using Hive 1.0.