DEBARNIK BISWAS
Kolkata
Summary
Experienced market research and analytics professional with over 8 years in strategic consulting, business intelligence, and consumer insights. Currently serving as an Assistant Project Manager at GlobalData Research Centre, specializing in the food & beverage sector, with prior expertise in FDI, travel & tourism, and automotive industries. Proficient in market sizing, forecasting, competitor analysis, and data-driven decision-making. Skilled in managing key client deliverables for renowned brands such as Coca-Cola, Pepsi, and Nestlé while leading a team of 15+ analysts. Strong expertise in primary and secondary research, data mining, and analytical tools such as Factiva, Hoovers, and Eurostat. Recognized for exceptional client engagement, project management, and delivering actionable insights. Adept at executing large-scale quantitative studies, competitive benchmarking, and KPI assessments. Holds a PGP in Business Management from Praxis Business School and a B.Sc. in Economics. A strategic thinker with strong analytical skills and the ability to transform complex data into meaningful business strategies.
Overview
10
10
years of professional experience
Work History
Assistant Project Manager- CPG-Consumer (Beverage); Ex- Foreign Direct Investment (FDI), Travel & Tourism, MENA Construction (MEED Projects)
GlobalData Research Centre
07.2017 - Current
- Currently leading data-driven consultancy services, developing analytical models, and leveraging data mining techniques to extract insights for strategic decision-making
- Specializing in syndicated and customized deliverables for the food & beverage industry at present and the travel & tourism industry in the past
- Responsible for actionable market research and industry reports, with a strong focus on the beverage and consumer goods sector
- Managing key client deliverables for major brands, including Coca-Cola, Pepsi, Refresco, Nestlé, Lavazza, and Danone, while overseeing a team of 15+ analysts
- This includes coordinating primary and secondary research, curating and managing databases, handling client queries, delivering presentations, and driving account management
- Additionally, responsible for training and mentoring team members in research methodologies to ensure high-quality insights and strategic recommendations
- Worked in and managed key deliverable across Consumer-Beverage, and FDI Database since the team inception
- Experience of Global, Regional and Country Level Market Opportunity Sizing, Market Sizing, Market Size Forecasting, Driver Analysis, Competitor Landscape Analysis, Company Profiling and KPI benchmarking, overseeing tactical and strategic consulting studies
- Primary Research- Responsible for leading and executing a wide range of quantitative research studies, Ad diagnostic studies, Segmentation studies, and Brand tracker studies
- Accessing of resources and tools like that of Factiva, Hoovers, CDMS, Salesforce, Eurostat, WHO, World Bank, USDA and many others
- Data Governance involving reviewing and updating databases on daily basis and quality checking with compliance which involves continuous tracking and regular follow ups with stakeholders for completion of profile updates and other activities
- Acquired knowledge of project and quality management along with big data
- Strong client engagement and relationship management skills, with extensive experience in client communications, sales demos, and research-driven follow-ups to understand client objectives and business needs
- Adept at conducting client calls, presenting insights, and providing strategic recommendations, ensuring alignment with their goals
- Skilled in delivering content and knowledge support to sales and marketing teams, enhancing their ability to position data-driven solutions effectively
- Proven ability to build and maintain strong client relationships, drive consultative discussions, and contribute to business growth through market intelligence and tailored research solutions
- Creating, curating, and editing content in a web-based environment including delivering digital, online marketing and delivering multichannel campaigns in web, and social media, as and when required
- Author detailed research reports and market snapshots using the actionable data insights derived from databases for T&T, Consumer and B2B survey reports
Research Analyst and Consultant (Level 3)- Automotive, Aerospace and Defense Practice
Mordor intelligence
11.2015 - 07.2017
- The role asked for research and strategic consulting for global industrial & automotive OEMs as well as components manufacturers, primarily for Automotive information and Communication Technology service providers to provide them with in-depth understanding for their target markets in the specified geographies
- Involved in managing and soliciting a team of 8-10 members regarding advocating market research and consulting practices through primary and secondary research
- Intricately involved in business intelligence and actively engaged in client relations management of the client company
- Engage in 'Key accounts Management' with the clients directly in the industry for the markets handled
- Writing 'due diligence' reports in a timely manner on subjects across the globe for the varying business and/or compliance requirements of our clients
- Review, summarize and analyze media articles/company filings, retrieved from open media search, online databases etc
- To author research reports, white papers, and other publications
- Proficient in creating infographic sets for communication and promotion of research synopsis and results
- Build forecasting models, consult, and recommend strategies to cater the client's requirements and provide consultancy on ad-hoc basis
Business Associate Analyst - Automotive Practice
Infiniti Research
04.2015 - 10.2015
- Responsible for business research and strategic consulting for global industrial & automotive OEMs, and components manufacturers
- The role involves client interactions, business analysis, market research, secondary research, market sizing, data mining, and developing strategic insights/outcome
- Market positioning: Worked for a leading automotive component manufacturer to formulate a strategy to maintain the leader position for its turbocharger business
- Market Entry: Assisted leading print label manufacturer in understanding the market attractiveness for the print label market and the formulation of marketing strategy in the print label market for India and China
- Market Assessment: Assisted a leading print label manufacturer in assessing the digital signage market globally and creating an understanding of the digital signage landscape across various geographies
Education
MBA - Business Management
Praxis Business School
Kolkata, India01.2015
B.Sc. - Eco Hons.
Maulana Azad College
Kolkata, India01.2012
Class XII -
St.Augustine Day School
Kolkata, India01.2008
Class X -
St.Augustine Day School
Kolkata, India01.2006
Skills
- Project management and consulting
- Primary research
- Data mining
- Client management
- Report Writing
- SPSS
- Rapid miner
- Mysql
- MS Office
- Six Sigma
- Factiva
- Salesforce and JIRA
Accomplishments
- Actively participated in 'Face next'-Talent Hunt show by ABP group and won the first prize in the Anchoring segment.
- Professional Free-Lancing in Emceeing for Event Management companies.
- Among the top 4 in batch of Praxis Business School.
- Played cricket for C.A.B under 17.
- Won Inter-School Elocution, Debate and Inter-College Extempore, Quiz.
Languages
English
Bengali
Hindi
Key Academic Skills
- Knowledge of SPSS, Rapid miner, Mysql, Proficiency in MS Office- Excel, Word, PPT
- Knowledge of Six-Sigma Certification (Green Belt)
- Hands on experience with databases like Factiva, Statista and E-marketer
- Knowledge and experience in JIRA
Hobbies and Interests
- Painting
- Music
- Mimicking
- Debate
- Cricket
Projects Completed
- Consumer Buying Behavior for Branded Jewelry (Market Research) and Brand Perception of Tanishq, Titan Company Limited (Tanishq), 04/06/14, 06/06/14, Market research on consumer buying behavior and brand perception.
- Comparison of the efficacy of 3 drugs for the prevention of various adverse effects before and after anesthesia using SAS, Praxis Business School, Analyzed health measures and adverse events across groups.
Timeline
Assistant Project Manager- CPG-Consumer (Beverage); Ex- Foreign Direct Investment (FDI), Travel & Tourism, MENA Construction (MEED Projects)
GlobalData Research Centre
07.2017 - Current
Research Analyst and Consultant (Level 3)- Automotive, Aerospace and Defense Practice
Mordor intelligence
11.2015 - 07.2017
Business Associate Analyst - Automotive Practice
Infiniti Research
04.2015 - 10.2015
MBA - Business Management
Praxis Business School
B.Sc. - Eco Hons.
Maulana Azad College
Class XII -
St.Augustine Day School
Class X -
St.Augustine Day School
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