Debashish Shah

Overseeing the primary and secondary sales of Over The Counter & Oral Health Care managing both and value and volume. Managing a team to achieve the sales targets, coordinating with the distributors, 7 sales representative.

Key Responsibilities.

1, Handling the OTC & OTC for Haleon brands like Eno, Sensodyne, Eno, Centrum, Crocin with outlet base of 3000 outlets with a trurnover of 2.4cr p.m with a business contribution of 40% from Wholesale & 50% of Retail, handing districts of Ajmer, Nagaur, Kota & Bhilwara.

2. Managing the distribution and secondary sales force setup, including planning and achieving both monthly and yearly targets.

3, Collaborate with top stake holders like wholesalers and top A class outlets to drive visibility and volumes to meet the overall sales objectives and secondary sales activities.

4.Overall product management activities from market requirement analysis and product development planning to successful new product launces.

• Currently overseeing sales operations across Ajmer and Nagaur districts as a Regional Sales Executive at Pernod Ricard India Pvt Ltd
• Managing a team of 8 Sales Executives and 5 promoters to drive business within a territory accounting for over ₹200 crore in excise invoice value
• Responsible for servicing a network of 800+ outlets, including both On Trade and Off Trade, and 140 syndicates
• Accountability for Monthly Targets: Ensuring attainment of monthly objectives for channel volume, brand presence, and market share
• Strategic Sales Management: Implementing strategies to boost sales and exceed profit margins through effective product positioning, visibility, market penetration, new market development, channel segmentation, sales mix, and pack sizes
• Sales Marketing Campaigns: Organizing and executing campaigns to enhance brand perception and drive market growth
• Innovation and Visibility: Creating innovative strategies to improve ground-level visibility and consumer engagement

• Overseeing the primary and secondary sales of Food, Beverages, Chocolates, and Nutrition, managing both value and volume metrics
• Leading and mentoring a team to achieve sales targets, coordinating with 4 distributors, 48 re-distributors, 3 PSRs, and 19 DSRs
• Responsible for a segment with a turnover of ₹3 crore per month
• Sales Management: Drive primary and secondary sales across various product categories, ensuring optimal product availability across all relevant channels
• Team Leadership: Mentor and lead team members to maximize efficiency and achieve sales targets
• Distribution and Sales Setup: Manage the distribution and secondary sales force setup, including planning and achieving both monthly and yearly targets
• Stakeholder Networking: Collaborate with internal stakeholders to meet overall sales objectives and support secondary sales activities
• Activation and Merchandising: Implement trade and consumer activations and merchandising programs to boost visibility and market presence
• Feedback and Reporting: Deliver timely and high-quality feedback on all activities in accordance with guidelines
• Operational Accountability: Oversee and ensure smooth execution of all operational programs within the assigned area

• Managing the Personal Care and Agarbatti business with a monthly turnover of INR 50 lakhs
• Proven track record in developing a robust and effective dealer network within the assigned territories
• Responsible for business development and distribution network management for ITC products
• Business Development: Drive growth and expansion by developing a strong dealer network and managing distribution channels effectively
• Team Leadership: Lead and mentor team members to achieve sales targets, focusing on both volume and value
• Product Management: Oversee all product management activities, from market requirement analysis and product development planning to successful new product launches
• People Management: Demonstrate excellent people management skills, with a strong ability to handle change and drive results
• Operational Excellence: Ensure efficiency in sales processes and operations, contributing to the overall success of the business unit

• Oversaw a single distributor in North Delhi with a 3 lakh monthly revenue stream, specializing in the Weikfield products portfolio
• Handled 100+ outlet base including retail, ISS and wholesale outlets
• Successfully launched NPD, i.e
• Wheat pasta, across the territories
• Advocacy, Wet Sampling in the ISS outlets and recreational parks
• Delivered ever highest volumes for Weikfield Falooda, Pasta