Debasish Roy

Territory Covered - Bengal; Bihar; Jharkhand; Odisha and North Eastern States of Assam.

Infra Setup within 6 Months to ensure coverage for the entire territory – Manpower – Distributor Network – Super Network.

Adding 1 Crs to the bottom line by 10 Months.

Commercial Hygiene – Initiated RECO which controlled the receivables.

Field Team - Market Working Hygiene with the help of Automation.

Training to the Sales Team for achieving the sales goals.

1) To evolve & achieve Annual Business Plans for the defined region, referring to budgets, coverage and volume through his/her team.

2) To ensure accurate Sales forecasting –SKU wise for the region based on sound analysis and support the supply chain team for correct planning.

3) Develop different trade channels conducting Strategic tie-ups, consumer promotions, building relations & image of overall existence of the company in General Trade.

4) To achieve volume and value objectives of the assigned region within budget, time and policy parameters through efficient control of distributor network under charge.

5) Infrastructure build up to share load of future business expectations.

6) Ensure hygiene factors- appropriate technology access, smooth claim processes for the distribution partners

7) Developing monthly activity/ promotional calendar specific to channels

8) Strategize / execute zone specific brand objectives within budget and time. Liasoning with Marketing/ Merchandising for branding activities.

9) Develop new business opportunities for the territory.

Ø Team Management Objectives: -

1) Hire the right talent for driving the sales in the region.

2) Develop and coach the team to take on higher responsibilities; identifying training needs and potential

3) Lead from the front to motivate the team through regular team meetings and On-the-job trainings

4) Conduct regular reviews with the team and assist the team in strategizing and achieving the targets set for the region.

1) Executing Planned Consumer Promotions & Events at Quarterly Basis.

2) New Product launching, communication, incremental volume, sell-in-norms, merchandising norms & the brand strategy.

3) Execute Marketing events and Promotional Program by conducting brand-wise promotions basis the outlets / Marketing activity calendar.

1) Drive sustainable account growth with the right Merchandising execution (Assortment / Placement / Planograms / Branding / Promotions & Pricing Offers)

2) Experienced in Product Development, BTL Activities, Branding, Packaging & Gift Packaging with Printers, Events coordination with Vendors.

1) Operate Trade loads and visibility activities as budgeted for the year

2) Responsible for the fixed cost, marketing budgets for the region

3) Documentation and Prior Approval of All Trade expenses for audit purposes

4) Settling Distributor and Outlet Claims (damages, trade schemes, misc. debit notes) within stipulated timeframe

1) Report Accurate Timely Information as scheduled and in the defined regular format.

2) Monitor Activities and Sales Promotions on weekly / monthly basis to determine deviations from plans and take necessary corrective actions.

Infra Setup within 2 Months – Manpower – Distributor Network – Super Network.

Launched Nee Bread Shakun in ROB.

Commercial Hygiene – Initiated RECO which controlled the receivables.

Field Team - Market Working Hygiene with the help of Automation.

· Ranked 2nd All India in Sales Achievement 17 – 18. Ranked 1st in Indexing Achievement. 17 – 18.

· Winner of Bajaj Achievers trip to Switzerland.

· Best State – West Bengal for Nomarks Relaunch.

· Best State – Odisha for BAHO Relaunch.

· TV Winner for 18 – 19 Q1 Contest on Sales Achievement.

· S&D – Sales team and territory restructuring, Establishing PDA operations, New Channel Setup in Parlors.

· 17-18 Outstanding Rating and 18-19 Exceed Expectation Rating in Performance Appraisal.

· 19-20 Initiated Rural Van Operation in West Bengal and set the entire operation within 3 months timeline.

· Successful launch of Horlicks Marie in East Region.

· Within 6 Months clocked 1000+ Tons average business.

· Promoted to Snr. Area Sales Manager.

· Gladiator Winner in NPD Launches, RTM, PDP Compliances, ZCRS Compliances, Good Day Brand.

· Good day Premier League National Winner 2015 – 16 Q4.

· 50:50 East Region Winner on Growth.

· I Pad Winner for Highest ECO Growth in 2015 – 16.

· 1 Promotion received.

· 4 Promotions in 8 Yrs Tenure.

· Promoted to Channel Development Manager.

· Handled and Initiated the MT business for East.

· Badsha Winner in Dettol Soap for 05-06, Veet Launch Award, Vanish Launch Award,

• Made the Sales Infra Structure South Bengal Area.
• Highest Incentive earner in Happydent Launch.
• Promoted to Snr. Sales Officer and got Kolkata Posting.
• P1 and P2 Pilot successfully done in South Kolkata Area - which was later rolled out Nationally.