DEBASISH SAHA
SENIOR MANAGER-MANJOR ACCOUNTS(TEAM LEADER)
KOLKATA
Summary
An accomplished professional in quest of challenging assignments in Media Sales & Business Development / Key Account Management with an organization of high repute preferably in Kolkata. Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative marketing concepts & strategies Repeatedly generated & sustained revenue & growth in dynamic and changing markets PROFILE SNAPSHOT An astute professional with 15+ years of experience in Sales & Marketing and Business Development. Currently associated with ABP NEWS NETWORK,Kolkata as SENIOR MANAGER-MAJOR ACCOUNTS(TEAM LEADER) Proficient in handling business development functions, identifying & developing new markets and overseeing lead generation & client retention activities for ABP NEWS,ABP ANANDA,ABP MAJHA,ABP ASMITA & ABP LIVE(DIGITAL). Adroit in assisting channel partners by conducting training programmes to ensure seamless delivery of quality products & services in the market. Capable of charting out sales & marketing strategies for contributing towards enhancing business volumes & growth and achieving revenue & profitability norms. Expertise in implementing innovative management techniques/ systems/ processes & procedures to enhance business practices and increase the productivity & boost up revenue. Deft in developing & implementing the promotion plans and handling communication for brands including all above the line & below the line activities. Demonstrated abilities in cementing healthy relationship with channel partners. Possess good communication, coordination, interpersonal and analytical skills. Proficiency Forte: ~ Sales & Marketing ~ Business Development ~ Cross Selling ~ Key Account Management
Overview
15
15
years of professional experience
1
1
Certification
3
3
Languages
Work History
SENIOR MANAGER-MAJOR ACCOUNTS(TEAM LEADER)
ABP NETWORK PVT LTD
05.2016 - Current
- Key Result Areas-
- Undertaking extensive market, audience and client research to recognise, find, research & secure new clients for ABP NEWS,ABP ANAND,ABP MAJHA,ABP ASMITA &ABP LIVE APP(DIGITAL).
- Leading a team of 4 sales professionals across Kolkata & Orissa.
- Responsible for getting Maximum Market Share of Independent Clients & Independent Agencies for ABP NEWS NETWORK CHANNELS through different FCT,Non-FCT,Digital,On Ground Advertisement Solutions.
- Maintain Proper Liazo with the Media Agencies & assisting them with Various New Property Launch in the channel. Keen abilities to assist Media Agencies by conducting training programmes to ensure seamless delivery of quality products & services in the Ad Sales market.
- Skilled in analyzing marketing trends & tracking competitors’ activities to provide valuable inputs for carrying out product enhancement & fine-tuning sales & marketing strategies.
- An effective communicator with excellent Relationship building & Interpersonal skills. Strong analytical, problem solving & organizational abilities.
- Highlights:
- Demonstrated excellence by improving the revenue by selling different impact/regular advertising properties to new and existing business accounts throughout Kolkata & East Area.
- Conducted various CLA’s & On Ground Solutions to clients from different genres in Kolkata.
- Handling a team of 4 Sales Professionals in Kolkata & Orissa
- Achieved 100% of the assigned target year on year.
- Increased channel yield year on year for Key Clients.
- Awarded with Shrestha Sanman two times for highest revenue in a quarter.
- Curated a new IP called Health Awards(Sastho Sanman) on ABP ANANDA & generated a revenue of 1 Cr+.
- Handled Key Clients like SRMB TMT,SHYAM STEEL,GD PHARMACEUTICALS,MCNORE PRODUCTS,CAPTAIN TMT,PRAN FOOD PRODUCTS,RAY & MARTIN etc.
- Acknowledged with Special Award(Exceptional Work in Ad Sales)2016-2017 at International Annual Conference in PARIS,FRANCE,(BEST AD SALES-MANAGER) 2019-2020 in PRAGUE CONFERENCE ,(BEST INTEGRATED SELLING) in Portugal Conference 2018-2019,(BEST AD SALES MANAGER & BEST INTEGRATED SELLING) in London Conference 2022-2023.
ASSISTANT MANAGER
TV TODAY NETWORK PVT LTD(INDIA TODAY GROUP)
01.2015 - 05.2016
- Sales & Marketing
- Implementing the marketing strategies for promoting various products as per the plans of company.
- Driving sales initiatives & achieving desired targets with overall responsibility of exploring marketing avenues to build consumer preference and drive volumes for Oye FM.
SENIOR SALES EXECUTIVE
STAR INDIA PVT LTD
12.2013 - 01.2015
- Key Result Areas
- Responsible for analysing new prospects through missed client reports, print paper scanning and solution based recommendations
- Drafting and delivering eye catching presentations to the clients for increasing the long tail base
- Highlights:
- Instrumentally increased the customer base for directional Media Sales in FMCG & Services category by using consultative sales approach for Star Jalsha and Jalsha Movies
- Demonstrated excellence by improving the revenue by selling different impact/regular advertising properties to new and existing business accounts throughout Kolkata & East Area.
- Achieved 100% of the assigned target for the FY 14-15.
- Developed 17 new clients(Bucket C) for Star Jalsha & Jalsha Movies.
- Increased the yield for Key Clients(Bucket A) at the end of FY 13-14 in comparison to last year.
- Developed 4 regional clients for Hindi GEC(Star Plus) in Split Beam concept.
SENIOR UNIT SALES MANAGER
ICICI LOMBARD GIC LTD
06.2010 - 12.2013
- Key Result Areas
- Accountable for creating & developing relations with bank sales & credit team, channel partners and clients
- Handled the implementation of effective sales plans for different array of services like:
- O Insurance cross selling to existing clients
- O Loanshield renewals
- O Fresh prospects
- Responsible for expanding market reach of company’s product by organising events & promotional activities with ICICI Bank Home Loans Team
- Highlights:
- Accredited for:
- O Amongst the top 2 performer for third party product selling
- O Topper of entire cluster in North as a USM for FY-2011-12
- O Attaining maximum no. of ICE (Insurance cross sell to existing customers) in a month – top in zone, generated highest revenue in the branch
- Acknowledged as one of the top KPI (Key Performance Index) Achiever in Winners Night Meet twice in 2011-12, held quarterly at Goa & Mumbai
- Served as a member of Cross Functional Team and handled the implementation of plans related to new products, distribution, schemes, etc.
- Instrumentally contributed in
- O Development of business volume and achieved profitability norms targeting 40% value penetration on Hub’s disbursement & launching new contest’s for Bank team to achieve the set of numbers.
- O Growth enhancement initiatives which involved a Joint Visits to client’s with bank Credit & sales team to close the pitch.
Education
MBA - Marketing
MAHATMA GANDHI UNIVERSITY
01.2010
Bachelor of Commerce(Hons) - undefined
KALYANI UNIVERSITY
01.2007
Higher Secondary - Commerce
BIDHAN CHANDRA INSTITUTION, DURGAPUR
01.2004
Secondary Education - undefined
ST.MICHAEL SCHOOL
01.2002
Skills
Strategic planning
Talent development
Operations management
Resource allocation
Market analysis
Data analytics
References
JAYDIP, DEY, jaydip.dey@srmsteel.com, +91-9007745160, SRMB STEEL PVT LTD
Certification
Certificate Program in GEN AI for Managers
Timeline
Certificate Program in GEN AI for Managers
08-2025
SENIOR MANAGER-MAJOR ACCOUNTS(TEAM LEADER)
ABP NETWORK PVT LTD
05.2016 - Current
ASSISTANT MANAGER
TV TODAY NETWORK PVT LTD(INDIA TODAY GROUP)
01.2015 - 05.2016
SENIOR SALES EXECUTIVE
STAR INDIA PVT LTD
12.2013 - 01.2015
SENIOR UNIT SALES MANAGER
ICICI LOMBARD GIC LTD
06.2010 - 12.2013
Bachelor of Commerce(Hons) - undefined
KALYANI UNIVERSITY
Higher Secondary - Commerce
BIDHAN CHANDRA INSTITUTION, DURGAPUR
Secondary Education - undefined
ST.MICHAEL SCHOOL
MBA - Marketing
MAHATMA GANDHI UNIVERSITY
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