Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Timeline
Generic
Debasish Satapathy

Debasish Satapathy

Bengaluru

Summary

Skilled Category Manager with a proven track record of seven years in the e-commerce industry (apparel) in developing and implementing strategic marketing plans that increase company visibility and revenue for top e-commerce giants in India, including Flipkart, Amazon, and Meesho. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs, and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns, and effective communication strategies.

Overview

8
8
years of professional experience

Work History

Assistant Manager of Business Development

Flipkart
Banglore
08.2023 - Current
  • Responsible for Men's Fashion Top wear Marketplace Business worth >800Cr+ AOP. (Both buy and sell side)
  • Assisted in annual revenue growth by developing and implementing effective sales strategies, and sustaining 3% +ve YOY growth. Scaled new businesses such as blazers, fabrics, formal shirts, and trendy business cohorts.
  • In a short span of 1 year, we have scaled the speed of the business through FBF from 22% to 58% through various initiatives and incentive programs.
  • Contributed to the development of innovative marketing campaigns that resulted in increased brand visibility, and increased CVR from 2.81% to 3.43%.
  • Streamlined internal processes to enhance efficiency and productivity within the business development department, via selection development plan, Plus Size Scale Up, Zudio-Meesho Combat Plan, and trendy assortment.
  • Managed budgets for various projects within the department, optimizing resource allocation and cost control measures, where operating CM was constantly hitting +2%.
  • Established strong relationships with key stakeholders from different teams, i.e., Marketing, BizFin, BizOps, Speed Team, Product, and Tech, through proactive communication efforts, building trust and credibility within the BU.
  • Cracked price: Rs. 199 for a shirt, Rs. 349 for a pack of 2 shirts to hit the BBD'24 goal at 101% against the plan. New cluster development, strategic pricing, 3.3% net GMV ads. They have been taken care of.
  • Mentored junior staff members, sharing valuable insights from personal experiences, and providing guidance on professional growth opportunities.
  • Played an integral role in developing new product offerings by collaborating with research and development teams, ensuring a strong market fit for launch.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • During my stint on the Sell Side, I have taken care of the end-to-end customer journey on the app, and I cross-collaborated with the product team to unlock new features like virtual combos and basket offers to improve the basket size of the customers.
  • I have taken care of the responsibility of the Alpha Pricing, model development, to attain planned CM while closely working with the Bizfin team.
  • Analyzing search query data to identify new spiking trends, degrowing trends, and CTR-CVR data of each search query and its representation on the app. I have improved the overall CTR from 52% to 60% during my tenure by properly assorting the product through attribute data.

Strategic Account Manager - Men's Apparel

Amazon India
07.2020 - 08.2023
  • Designated to drive the utmost potential of SMBs, along with renowned brands, to provide them with a proper funnel to grow exponentially in the Amazon India marketplace.
  • Responsible for end-to-end coordination with Total and Prime Selections, marketing and ad budget planning, account health maintenance, operational support, price competitiveness, and overall growth as a brand on Amazon India.
  • Trend analysis, viewer analysis, GMS projections during sales, selection efficiency, keyword management, and external omnichannel launches are some parts of my daily tasks using Power BI tools and advanced Excel.
  • I am a 3-time GEM Award (Employee of the Month) winner, contributing my knowledge to shape process excellence for cross-functional teams.
  • Data cleaning, data sorting, insight finding, report creation, and decoration for the whole of the charter are some of my daily tasks here. I am performing these to help other stakeholders make adept decisions faster with result orientation.
  • Creating a dashboard from the raw dump of the weekly business report and tracking key metrics as per the given quarterly target for the whole charter of 84 associates.
  • Additionally, handling the Speed Project (Omni-Channel) to integrate the complete warehouse and stores located in different cities and malls into the Amazon ecosystem under the Flex program, to increase sales with a single channel selection availability.
  • Additionally, lead projects to drive the low inventory available category's selections to increase in the fulfillment centers to bring the growth back within a strict deadline during the Great India Festival, Prime Day, and Small Business Value Day events.
  • Handled diverse categories and pan-India territorial sellers to have a rich experience with the different approaches to business.
  • Within one year, I have gained rich experience working for brands like Levi's, Raymond Apparel, Pepe Jeans, Spykar, Landmark, Khadims, Kalamandir, Manyavar, Mohey, Nykaa, and Blackberry, generating revenue worth 200 Cr.
  • Internally handling all the associates to be aligned and perform result-oriented activities on the taken projects, and having the accountability of sharing the project progression with our Cat Head.

Key Account Manager - Women's Apparel

Meesho
12.2018 - 05.2020
  • Consistently achieved top ranking in revenue and profit growth by maintaining regular contact with clients and identify opportunities to deliver added value to client relationships
  • Maintained responsibility of sales, contracts, negotiations and reporting for account worth over ₹ 10cr per month
  • Provided servicing, management, and retention of brand account for Saree category worth over ₹ 50cr per month during the season sale period
  • Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements
  • Saved ₹ 2cr.by researching and implementing aggressive cost-saving initiatives and creating fresh new approaches to long-standing problems

Senior Digital Interactive Specialist

24/7.ai
11.2017 - 12.2018
  • Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences
  • Enhanced productivity levels by anticipating needs and delivering outstanding support to become the employee of the year 2018

Education

B.Sc Mathematics -

Khalikotte Autonomous College
Berhampur, Odisha
06.2016

"O" Level in Computer Application - C Language -

National Institute of Electronics & Information Technology
06.2016

Skills

  • Project management
  • Brand management
  • Competitive analysis
  • Strategic planning
  • Market research
  • Sales forecasting
  • Relationship management
  • Data analytics
  • Marketing strategy
  • Financial analysis
  • Cross-functional collaboration
  • Product development
  • Strategic planning and alignment
  • Pricing strategies
  • Budgeting and allocation
  • Brand promotion
  • P&L management
  • Brand development
  • Dive Deep, and Deliver Results
  • Ownership and bias for action

Accomplishments

  • Hindustani Vocal Singer Bhushan II from Chandigarh University
  • India Air Force Selection Board (AFSB) Conference Out
  • Secretary , Department of Science
  • Instant Karma Awardee in Flipkart.
  • Best Performer award BBD'24 (Men's Clothing)
  • Star Performer GEM Award (3 times)
  • Employee of the Year 2018
  • Micro Entrepreneurship (Women Empowerment)
  • Free Consultancy for Next Gen E commerce

Personal Information

  • Hobbies: Badminton
  • Music
  • Data Analysis
  • YouTuber
  • Teaching
  • Yoga
  • Date of Birth: 05/25/1996

Timeline

Assistant Manager of Business Development

Flipkart
08.2023 - Current

Strategic Account Manager - Men's Apparel

Amazon India
07.2020 - 08.2023

Key Account Manager - Women's Apparel

Meesho
12.2018 - 05.2020

Senior Digital Interactive Specialist

24/7.ai
11.2017 - 12.2018

B.Sc Mathematics -

Khalikotte Autonomous College

"O" Level in Computer Application - C Language -

National Institute of Electronics & Information Technology

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Debasish Satapathy