Summary
Overview
Work History
Education
Skills
Certification
Travelling, Vlogging, Videography, Cooking
Timeline
Generic
Debasish Kumar Pothal

Debasish Kumar Pothal

Marketing Manager

Summary

Dynamic marketing professional with a proven track record at Unisys India Pvt Ltd, excelling in influencer marketing and campaign management. Skilled in enhancing brand awareness and customer engagement through innovative strategies and data-driven insights. Adept at fostering collaboration across teams, driving efficiency, and implementing effective digital marketing initiatives.

Overview

14
14
years of professional experience
7
7
Certifications

Work History

Marketing Manager - Analyst Relations

Unisys India Pvt Ltd
09.2019 - Current
  • Developed and executed strategic communication plans for analyst engagements.
  • Cultivated relationships with key industry analysts to enhance brand visibility.
  • Conducted market research to identify trends and insights for data-driven decision-making.
  • Coordinated cross-functional teams to align messaging and deliverables.
  • Monitored analyst feedback and industry reports to inform marketing strategies.
  • Engaged closely with potential industry analysts and advisors to increase brand awareness and improve global as well as regional position in the competitive market.
  • Participated in industry events, workshops, and conferences to stay up-to-date with latest trends and best practices within the influencer marketing realm.
  • Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
  • Enhanced customer satisfaction rates through detailed analysis of customer feedback data and subsequent improvements in service offerings.
  • Implemented influencer marketing initiatives, leading to increased brand awareness and customer trust.

Senior Executive - Digital and Content Marketing

L&T Technology Services
11.2018 - 08.2019
  • Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
  • Cultivated a culture of continuous improvement by promoting open communication channels for feedback from all levels within the organization.
  • Implemented innovative marketing strategies that significantly elevated brand recognition and customer engagement.
  • Enhanced stakeholder relations through strategic communication plans, boosting investor confidence.
  • Managed senior-level personnel working in marketing and sales capacities.

Senior Executive - Sales & Marketing

HCL Technologies
07.2014 - 10.2018
  • Analyzed customer data to develop targeted marketing strategies, resulting in higher conversion rates and increased sales.
  • Boosted sales revenue by developing and implementing targeted marketing campaigns.
  • Collaborated with marketing and sales departments to create personalized customer experiences across all channels.
  • Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
  • Meticulously tracked sales data to identify potential areas of growth or improvement within current product offerings or marketing strategies.
  • Facilitated collaboration among engineering, sales, marketing, procurement teams for smooth product launches meeting target dates.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns, driving sales growth.
  • Developed customized paid advertising campaigns for maximum return on investment.
  • Boosted brand awareness by developing and implementing targeted social media campaigns.
  • Increased website traffic through effective content creation and search engine optimization strategies.

Project Engineer

Wipro Technologies
01.2011 - 06.2013
  • Developed scalable and maintainable code, ensuring long-term stability of the software.
  • Developed reusable components that significantly reduced development effort on multiple projects.
  • Implemented effective debugging strategies, resulting in fewer software defects and increased reliability.
  • Consistently met project deadlines by effectively managing time and prioritizing tasks according to importance.

Education

MBA - Marketing Management

International Institute of Business Studies
Bengaluru, India
04.2001 -

Bachelor in Engineering - Electronics And Telecommunication

Sathyabama Deemed University
Chennai, India
04.2001 -

Skills

Analysts Relations

Certification

IIAR Certified Professional

Travelling, Vlogging, Videography, Cooking

  • Travelling gives me enormous amount of mental piece. So, whenever I find myself in stress I pack my bags and go out on exploring different cities, states or countries. I have covered close to 30 different beautiful places in India filled with mesmerizing mountains, breathtaking sceneries and musical waterfalls.
  • I can't stop myself filming those beautiful places which are filled with shared memories with my loved ones and which can never be stopped cherishing in the future.
  • Different places in this world is filled with some amazingly unique delicacies and that's what compels me to explore the science behind the recipe. I know how to cook Indian, Spanish, African, American, Italian, Chinese and Arabian cuisines. Not all but some.

Timeline

IIAR Certified Professional

01-2024

Generative AI Fundamentals

01-2024

Integrate LinkedIn Sales Navigator with Your CRM

01-2020

Data Science - R Specialization

01-2020

Big Data Modelling and Management

01-2020

Marketing Manager - Analyst Relations

Unisys India Pvt Ltd
09.2019 - Current

Advanced Content and Social Tactics to Optimize SEO

01-2019

Consumer Neuroscience & Neuromarketing

01-2019

Senior Executive - Digital and Content Marketing

L&T Technology Services
11.2018 - 08.2019

Senior Executive - Sales & Marketing

HCL Technologies
07.2014 - 10.2018

Project Engineer

Wipro Technologies
01.2011 - 06.2013

MBA - Marketing Management

International Institute of Business Studies
04.2001 -

Bachelor in Engineering - Electronics And Telecommunication

Sathyabama Deemed University
04.2001 -

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Debasish Kumar PothalMarketing Manager