Debasish Kumar Pothal
Marketing Manager
Summary
Dynamic marketing professional with a proven track record at Unisys India Pvt Ltd, excelling in influencer marketing and campaign management. Skilled in enhancing brand awareness and customer engagement through innovative strategies and data-driven insights. Adept at fostering collaboration across teams, driving efficiency, and implementing effective digital marketing initiatives.
Overview
14
14
years of professional experience
7
7
Certifications
Work History
Marketing Manager - Analyst Relations
Unisys India Pvt Ltd
09.2019 - Current
- Developed and executed strategic communication plans for analyst engagements.
- Cultivated relationships with key industry analysts to enhance brand visibility.
- Conducted market research to identify trends and insights for data-driven decision-making.
- Coordinated cross-functional teams to align messaging and deliverables.
- Monitored analyst feedback and industry reports to inform marketing strategies.
- Engaged closely with potential industry analysts and advisors to increase brand awareness and improve global as well as regional position in the competitive market.
- Participated in industry events, workshops, and conferences to stay up-to-date with latest trends and best practices within the influencer marketing realm.
- Streamlined reporting procedures by creating user-friendly dashboards for easy access to key performance indicators.
- Enhanced customer satisfaction rates through detailed analysis of customer feedback data and subsequent improvements in service offerings.
- Implemented influencer marketing initiatives, leading to increased brand awareness and customer trust.
Senior Executive - Digital and Content Marketing
L&T Technology Services
11.2018 - 08.2019
- Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.
- Cultivated a culture of continuous improvement by promoting open communication channels for feedback from all levels within the organization.
- Implemented innovative marketing strategies that significantly elevated brand recognition and customer engagement.
- Enhanced stakeholder relations through strategic communication plans, boosting investor confidence.
- Managed senior-level personnel working in marketing and sales capacities.
Senior Executive - Sales & Marketing
HCL Technologies
07.2014 - 10.2018
- Analyzed customer data to develop targeted marketing strategies, resulting in higher conversion rates and increased sales.
- Boosted sales revenue by developing and implementing targeted marketing campaigns.
- Collaborated with marketing and sales departments to create personalized customer experiences across all channels.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Meticulously tracked sales data to identify potential areas of growth or improvement within current product offerings or marketing strategies.
- Facilitated collaboration among engineering, sales, marketing, procurement teams for smooth product launches meeting target dates.
- Collaborated with cross-functional teams to develop integrated marketing campaigns, driving sales growth.
- Developed customized paid advertising campaigns for maximum return on investment.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Increased website traffic through effective content creation and search engine optimization strategies.
Project Engineer
Wipro Technologies
01.2011 - 06.2013
- Developed scalable and maintainable code, ensuring long-term stability of the software.
- Developed reusable components that significantly reduced development effort on multiple projects.
- Implemented effective debugging strategies, resulting in fewer software defects and increased reliability.
- Consistently met project deadlines by effectively managing time and prioritizing tasks according to importance.
Education
MBA - Marketing Management
International Institute of Business Studies
Bengaluru, India 04.2001 -
Bachelor in Engineering - Electronics And Telecommunication
Sathyabama Deemed University
Chennai, India 04.2001 -
Skills
Analysts Relations
Social media marketing
Marketing campaign management
Brand promotion
Market research analysts
Digital marketing
Content coordination
Influencer marketing
Event coordination
Content curation
Sales enablement
Go-to-market strategy development
Certification
IIAR Certified Professional
Travelling, Vlogging, Videography, Cooking
- Travelling gives me enormous amount of mental piece. So, whenever I find myself in stress I pack my bags and go out on exploring different cities, states or countries. I have covered close to 30 different beautiful places in India filled with mesmerizing mountains, breathtaking sceneries and musical waterfalls.
- I can't stop myself filming those beautiful places which are filled with shared memories with my loved ones and which can never be stopped cherishing in the future.
- Different places in this world is filled with some amazingly unique delicacies and that's what compels me to explore the science behind the recipe. I know how to cook Indian, Spanish, African, American, Italian, Chinese and Arabian cuisines. Not all but some.
Timeline
IIAR Certified Professional
01-2024
Generative AI Fundamentals
01-2024
Integrate LinkedIn Sales Navigator with Your CRM
01-2020
Data Science - R Specialization
01-2020
Big Data Modelling and Management
01-2020
Marketing Manager - Analyst Relations
Unisys India Pvt Ltd
09.2019 - Current
Advanced Content and Social Tactics to Optimize SEO
01-2019
Consumer Neuroscience & Neuromarketing
01-2019
Senior Executive - Digital and Content Marketing
L&T Technology Services
11.2018 - 08.2019
Senior Executive - Sales & Marketing
HCL Technologies
07.2014 - 10.2018
Project Engineer
Wipro Technologies
01.2011 - 06.2013
MBA - Marketing Management
International Institute of Business Studies
04.2001 -
Bachelor in Engineering - Electronics And Telecommunication
Sathyabama Deemed University
04.2001 -