Debasmita Das
Digital Marketing Manager
Kolkata,West Bengal
Summary
Working as a Digital Account Manager with 2 years of experience in Affiliate Marketing, Email Marketing
and Display Marketing. Recognized consistently for performance excellence and contributions in Digital
Marketing domain. Strength in Affiliate Marketing for continuous growing in Digital Marketing.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Account Manager
Century Media360 Limited
11.2023 - Current
- Coordinated mailings, marketing materials, and website content
- Handling the tracking platform like campaign upload, integrate to tracking platforms, keeping the track until the campaigns become end etc
- Tracking reports of the platform
- Clients all details storing in the excel
- Where I used advanced excel feature
- Developing and implementing email campaigns to nurture leads, engage customers, and drive conversions
- This includes building email lists, designing visually appealing emails, segmenting audiences, and measuring email campaign effectiveness
- Building and maintaining a strong presence on social media platforms such as Facebook, Twitter
- Instagram, LinkedIn, and others
- This involves creating engaging content, interacting with followers, running ads, and analyzing social media performance metrics
- Continuously improving website and landing page design to enhance user experience and increase conversion rates
- This involves A/B testing, analyzing user behavior, and implementing changes to optimize the conversion funnel
- Formulating digital marketing strategies aligned with overall business objectives, target audience, and market trends
- This involves determining which digital channels to utilize and how to leverage them effectively
- Worked alongside marketing specialists and graphic designers
- Managed whole process to ensure the success of marketing campaigns.
Digital Process Associate
Century Media360 Limited
11.2022 - Current
- Searching affiliate marketing related companies or agencies from LinkedIn or Search Engine
- Platforms
- Approach for business collaboration and convert them to a potential client
- Now get the campaigns from the client and running through our email databases
- Organized and analyzed data and marketing results
- Researched keywords relevant to marketing efforts of clients
- Introduced scheduled targeted email marketing programs.
Education
Bachelor of Science - undefined
Calcutta University
2019
Skills
- Operating System: - Windows
- Microsoft Suite: - Excel, Outlook, Word, Advanced Excel and PowerPoint
- Digital Marketing:
- Ffiliate Marketing, Email Marketing, Display Marketing
- Tracking Platform for Marketing:- Tune/Hasoffer, Cake, Affise, Hexa, Offer18
Certification
CITA (Certificate in information technology application)
DITA (Diploma in information technology application)
Advanced Excel
From Youth Computer Training Center
Signature
Place: Kolkata
Timeline
Digital Account Manager
Century Media360 Limited
11.2023 - Current
Digital Process Associate
Century Media360 Limited
11.2022 - Current
Bachelor of Science - undefined
Calcutta University
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