Debasmita Dasgupta
Bengaluru
Summary
Driving data-driven growth strategies to enhance user acquisition, engagement, and retention through Product-Led Growth, AI/ML-driven campaigns, and marketing automation. Leading A/B testing and experimentation within a Lean & Agile framework to optimize app funnel metrics and improve user personalization. Collaborating with UX, Engineering, Content, and Operations teams to refine the campaign ecosystem, while implementing cost-efficient notification strategies. Focused on enhancing user stickiness through lifecycle campaigns and data-driven decision-making.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Associate Director – Product Growth Hack
DailyHunt
04.2022 - Current
- Spearheaded development of an AI-driven, omnichannel notification platform (push, WhatsApp, Twitter, in-app) that now delivers 1,000+ tailored campaigns to 120 M users daily—raising DAU 35 %, tripling engagement, and lengthening sessions 25 %—and introduced a proprietary pull-based delivery system that outperformed Google FCM by ~20 % in reach and engagement efficiency.
- Led the end-to-end automation of marketing campaigns using advanced tooling, resulting in a monthly savings of 10,000+ man-hours, a 20X scale-up in campaign volume, and a 2X increase in click-through rates (CTR)
- Conceived and launched innovative engagement features—timer and double-icon notifications, interactive polls, and quizzes—that attracted 2 million additional active users and doubled overall engagement.
- Devised and executed a premium product-led growth (PLG) go-to-market plan—introducing self-serve onboarding, usage-based triggers, and in-app nurture paths—that lifted free-to-paid conversions by 5 %.
- Collaborated with engineering, UX, operations, and content teams to launch and grow the product, optimizing CTR, time-on-page, page views, repeat engagement, ROI, onboarding, and win-back KPIs.
Senior Manager – User Engagement & Growth Hack
DailyHunt
04.2017 - 03.2022
- Planned and executed large-scale campaigns to boost engagement among millions of app users.
- Strategized user segmentation using ML/AI algorithms to deliver personalized content recommendations to 20 million daily users, achieving a 12% CTR—well above industry standards.
- Developed and implemented multiple analytical models to boost user engagement, increase usage, and reduce churn.
- Increased DAU and user engagement through predictive modelling, achieved 10% growth by optimizing activation spend, and enhanced decision-making with comprehensive user and content trend reports.
- Conceptualized and spearheaded the launch of the movies section on the app.
- Drove engagement of 1M+ daily users averaging 12 minutes on a movies platform featuring 5,000+ films and 1,000+ celebrities across seven Indian industries.
- Developed strategies to increase video content engagement and watch time while driving video monetization.
- Achieved 312M+ video plays by optimizing content across strategic channels, promoted exclusive DailyHunt content, and developed monetization strategies for niche destinations like Hyperlocal.
- Strategized and launched key content destinations for major sports events including IPL, Cricket World Cup, FIFA, and Badminton Premier League. The sports destination drove 2.4 million new daily active users, each spending an average of 12 minutes on the app.
Senior Manager – User Engagement (E-com)
DailyHunt – Ebooks
04.2015 - 03.2017
- Boosted eBook profitability by implementing innovative and data-driven pricing strategies tailored to user behavior and market trends.
- Led high-impact push notification campaigns that doubled user engagement by delivering personalized, timely, and context-aware content.
- Managed end-to-end online sales and marketing for the eBook vertical, driving growth across acquisition, conversion, and retention funnels.
- Integrated multiple payment gateways, streamlining the checkout experience and reducing payment drop-offs by 15%.
- Launched a referral program that incentivized users to invite friends, offering rewards such as discounts or free eBooks to both parties and fostering organic growth.
Senior Manager – Marketing-ops (Telecom-VAS International)
Verse Innovation
04.2013 - 03.2015
- Managed end-to-end integration of diverse billing systems across international telecom partners, ensuring seamless data flow, reduced technical friction, and faster go-to-market execution.
- Established a streamlined reporting framework for both internal teams and external stakeholders, improving transparency, accountability, and data-driven decision-making.
- Conceptualized and executed targeted user acquisition campaigns for Value-Added Services (VAS) products, driving significant growth in user base and service adoption.
- Designed and implemented a scalable revenue model that facilitated efficient onboarding of new clients, aligning commercial goals with long-term business growth.
Manager- Usage & retention
Verse Innovation
08.2010 - 03.2013
- Engagement program - Constructing and execution of engagement-oriented products.
- Monitoring Billing Process- Hourly monitoring of the Billing Queues.
- Implemented an automated system with unique prediction solution and distribution algorithm.
- Onboarding & launching new telecom clients and engaging with them on business growth.
Assistant – Corporate Service Delivery
TATA DOCOMO
06.2009 - 07.2010
- New product launches & promotions with trade communications - Ring fencing of customers.
- Analysis of OG/IC calls for prepaid segment wise/band wise/category wise.
Management trainee - Acquisition
Reliance telecom
03.2007 - 05.2009
- Product segmentation based on category of towns/Outlets/distributor wise/cluster wise.
- Developing Acquisition schemes for consumers & trade community for incremental market share.
- Responsible for quality acquisition for the circle with proper tracking mechanism.
Education
MBA - Marketing & HR
Institute of Management & Information Science
Bhubaneswar03-2007
Graduation - Commerce with Accountancy & statistics
Guwahati Commerce College
Guwahati02-1999
Skills
- Product management
- Data analysis
- Marketing automation
- User segmentation
- Campaign optimization
- Machine learning
- Artificial intelligence
- personalization
- Product growth
- Customer engagement
- Project management
- Stakeholder management
Certification
- Product Management certification, Great Learnings, 14 Months
- Digital Marketing certification, Web Marketing Academy, 12 Months
- Google AdWords certified
Accomplishments
- Best management trainee from West Bengal circle for launching mobile recharges for retailers.
- Achieved the AOP target by running a campaign for international telecom operator’s FY 13-14.
- 100% growth on E-books sales in the FY 15-16 over the FY 14-15.
Passions
- Marathon runner.
- Fitness enthusiast.
- Cooking.
Languages
Bengali
First Language
English
Advanced (C1)
C1
Assamese
Intermediate (B1)
B1
Hindi
Advanced (C1)
C1
References
References available upon request.
Timeline
Associate Director – Product Growth Hack
DailyHunt
04.2022 - Current
Senior Manager – User Engagement & Growth Hack
DailyHunt
04.2017 - 03.2022
Senior Manager – User Engagement (E-com)
DailyHunt – Ebooks
04.2015 - 03.2017
Senior Manager – Marketing-ops (Telecom-VAS International)
Verse Innovation
04.2013 - 03.2015
Manager- Usage & retention
Verse Innovation
08.2010 - 03.2013
Assistant – Corporate Service Delivery
TATA DOCOMO
06.2009 - 07.2010
Management trainee - Acquisition
Reliance telecom
03.2007 - 05.2009
MBA - Marketing & HR
Institute of Management & Information Science
Graduation - Commerce with Accountancy & statistics
Guwahati Commerce College