Driving data-driven growth strategies to enhance user acquisition, engagement, and retention through Product-Led Growth, AI/ML-driven campaigns, and marketing automation. Leading A/B testing and experimentation within a Lean & Agile framework to optimize app funnel metrics and improve user personalization. Collaborating with UX, Engineering, Content, and Operations teams to refine the campaign ecosystem, while implementing cost-efficient notification strategies. Focused on enhancing user stickiness through lifecycle campaigns and data-driven decision-making.