Summary
Overview
Work History
Education
Skills
Software Knowledge And Certifications
Activities
Timeline
Generic

Debasri Deb

Senior Marketing and Brand Manager
Bengaluru

Summary

Proven ability to assume challenging roles, work under pressure to meet deadlines, and produce strong, sustainable results in fast paced environment by

- Architecting the entire marketing strategy
- Aligning campaigns with business goals
- Managing creators, agencies, timelines
- Track, tweak, and scale results
- Ensure everything speaks one consistent message


Overview

12
12
years of professional experience
2012
2012
years of post-secondary education

Work History

Senior Marketing and Brand Manager

Asmita Real Estate and Asmita Organic Farms
Bengaluru
10.2021 - Current
  • Increased brand awareness by developing and executing targeted marketing campaigns. Real Estate business grew by 35% and D2C Organic Farm grew by 200%.
  • Established strong relationships with key industry influencers, enhancing the company's reputation within the market.
  • Led rebranding initiatives, ensuring a consistent and impactful brand identity across all touchpoints.
  • Streamlined marketing processes, reducing costs and improving efficiency.
  • Developed data-driven key performance indicators to measure and optimize marketing efforts, ultimately driving business growth.
  • Collaborated with sales teams to create effective sales collateral that clearly communicated unique selling points of company offerings.
  • Optimized website SEO performance for improved search visibility and increased organic traffic.
  • Organized successful trade show exhibits showcasing the company''s products in an engaging manner to generate leads and close deals.
  • Implemented strategic partnerships with complementary brands, expanding reach and generating new revenue streams.
  • Managed cross-functional teams for successful product launches, resulting in increased market share.
  • Conducted thorough market research to identify emerging trends, informing future marketing strategies and product development direction.
  • Boosted sales performance through the creation of compelling promotional materials and advertisements.
  • Enhanced email marketing campaigns by segmenting audiences based on data analysis, resulting in improved open rates and clickthrough's.
  • Increased social media presence through creative content creation and targeted ad campaigns, resulting in higher user engagement levels.
  • Designed eye-catching packaging that effectively communicated product features and benefits while aligning with brand identity guidelines.
  • Managed budgets effectively for numerous marketing projects without compromising on quality or desired results.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Researched and identified new opportunities for product and brand development.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Increased consumer retention strategies diving deep into consumer data and consumer behavior analytics. Success story of 70% consumer retention.
  • Improved customer engagement with tailored content strategies across various digital platforms. Tailored content strategies for Real Estate was focused on HNI and for Organic Farm was habit development.
  • Utilized analytics tools to track campaign performance, identifying areas of improvement for future marketing initiatives.
  • Nurtured long-term client relationships by providing exceptional account management services, leading to renewed contracts and referrals from satisfied clients.

Founder and Owner

Untouched
11.2016 - 10.2021
  • Created and executed the entire project of running an online single label homegrown and sustainable brand.
  • Single handedly managed and executed Vendor Management, Shipping and Warehousing Management, Social Media Management and Business Sales Process Management.
  • Leveraging Social Media Management and Digital Marketing Analytics to boost and scale revenue and sales for the company.
  • Entrepreneurship has made me an excellent candidate to amplify my people management, digital marketing skills, branding skills and ability to run, promote and scale any online project.
  • The key was to maintain highest order of delivering consistent standards across markets by leveraging new knowledge, process flows, and technologies (includes: plan creation, stakeholder buy-in, project leadership, execution, & follow-up throughout project life-cycles)
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Created organization's mission and vision statements for use by employees.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Achieved long-term sustainability for the organization through responsible decision-making processes grounded in ethics.
  • Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
  • Created and executed Digital Marketing strategies to increase the volume of engagement, participation, inclusion, and conversion

Senior Sales Manager

Zomato
07.2015 - 11.2016
  • Responsibility of bringing clients onboard across Kolkata
  • Responsible for Banner sales on Zomato platform
  • Responsible for bringing 120 companies onboard annually
  • Successfully achieved in bringing 130 clients on board with overall revenue of INR 11.5 lacs.
  • Guided a collaborative process with business partners to build credibility and trust
  • Worked with extreme senior leadership to gain feedback and proactively manage existing projects in the field

Management Trainee

Forbes & Co Ltd
Kolkata
06.2014 - 07.2015
  • Responsible for acquiring new clients and retaining existing clients.
  • Responsible for developing the brand by meeting new customers in the logistics industry.
  • Responsible for organizing seminars every two months and inviting the target customers for participation in various debates and other events.
  • Successfully achieved bringing multiple clients onboard such as Rupa, Lux and Novanordisk etc.
  • Establish metrics and track analytics for campaigns and web traffic.

Summer Intern

IMBR International
Kolkata
05.2013 - 07.2013
  • Data Collection for multiple projects by personally going to different clients and stakeholders.
  • Particular project which was my favorite was going to multiple hospitals and meeting doctors to gather data as to whether breast milk is better than formula.

Education

B.TECH - Computer Science

Bengal College of Engineering And Technology
06-2012

MBA - Marketing

IISWBM

Skills

  • Innovative communication strategies

  • Strategic planning

  • Digital marketing expertise

  • Effective written communication

  • Curating engaging content

  • Strong verbal and written communication

  • Data-driven performance assessment

  • Performance monitoring

  • Campaign planning

  • Social media campaigns

  • Website management

  • Brand positioning

  • Brand-building strategies

  • Digital Marketing

  • Analytics

  • Brand strategy

  • Campaign management

  • E-commerce strategy

  • Social media strategy

  • Competitor analysis

Software Knowledge And Certifications

  • ActiveCampaigner
  • Mail Chimp
  • Hubspot
  • ZoHo
  • Advance Excel & Word
  • Canva & PowerPoint
  • C++
  • WordPress
  • Adobe Lightroom and Photoshop
  • Google Analytics and Preview

Activities

  • Clothes and Food distribution for Storm Surviving villagers in West Bengal.
  • Midnight food and winter clothes distribution for the needy in Kolkata.
  • Mountain and hill station cleaning drive at various Trekking and Hiking spot.
  • Ganga cleanup drive in Kolkata.
  • Activities and events to educate young women on equality and women's rights.
  • Activities, events and blogs to educate on body positivity and self acceptance.
  • Activates and events to educate women on the affect of PCOS and PCOD on our body and advocate on correct steps in improving our lifestyle.
  • Became an Instagram influencer with 24K followers.

Timeline

Senior Marketing and Brand Manager

Asmita Real Estate and Asmita Organic Farms
10.2021 - Current

Founder and Owner

Untouched
11.2016 - 10.2021

Senior Sales Manager

Zomato
07.2015 - 11.2016

Management Trainee

Forbes & Co Ltd
06.2014 - 07.2015

Summer Intern

IMBR International
05.2013 - 07.2013

MBA - Marketing

IISWBM

B.TECH - Computer Science

Bengal College of Engineering And Technology

Similar Profiles

CREATE PROFILE
Debasri DebSenior Marketing and Brand Manager