Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Skills
Timeline
Generic

Debdip Mukherjee

Kolkata

Summary

Dynamic revenue leader with a proven track record at OYO, driving significant growth through strategic partnerships and innovative customer retention strategies. Expert in P&L accountability and churn management, successfully launching operations and achieving high occupancy rates. Adept at team building and process optimization, delivering exceptional results in competitive markets.

Overview

12
12
years of professional experience

Work History

Revenue Head

OYO
04.2024 - Current
  • Identify and pursue new business opportunities to expand market presence in the Chhattisgarh region.
  • Develop strategic partnerships and alliances to drive revenue growth.
  • Implement innovative strategies to attract and retain customers.
  • Oversee the sales process, and ensure targets are met or exceeded.
  • Lead and motivate the sales team to achieve revenue goals.
  • Streamline operational processes to improve efficiency, and reduce costs.
  • Launch the 1st SOB (Self-Operated Business) in Chhattisgarh and live 345 keys in SOB, with an overall total of 1,435+ live keys, including Franchise and SOB.
  • Ensure the smooth functioning of services in the region, including new flow addition, existing stock, and customer support.
  • Maintain a positive CM of 12% through excellent negotiation skills, customer service, high occupancy%, operational excellence, and portfolio management.
  • Managing a monthly revenue of 3,800,000 and a yearly revenue of 45,600,000.
  • Drive the prepaid, sellable room nights across the region, and increase the check-in conversion percentage from 45% to 72%.
  • Run the entire region with 86% Delight, with 3% UH, and maintain the highest NPS across Pan-India.
  • Successfully convert 25% of churned patrons to work with OYO, and drive the revenue growth across the region.
  • Work closely with over 100 patrons to understand their needs and preferences, ensuring high retention rates.
  • Handling a team size of 28 rock star team members across the region.

Head of Retail And E-Commerce

Emami Frank Ross
04.2022 - 04.2024
  • Implemented process improvement to shape organizational culture, and optimize procedures for higher delivery efficiency from 300+ stores.
  • Worked with the warehouse to improve replenishments to stores, and reduce cancellations from 33% to 10% in 1.5 months.
  • Working with the cross-functional teams, like product, warehouse, and marketing, for feature rollout, training, streamlining the operations, and maintaining the best customer service.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Maintaining regional-level P&L for both the Karnataka and West Bengal regions.
  • E-commerce business grown from 250,000 to 4,000,000 within a span of 4 months.
  • The retail business has grown from 2 crore. to 8 crore within a span of 6 months.
  • Managing 112 crore (approx.) business on a yearly basis, including Retail, CGHS, and E-commerce.
  • Launch the E-commerce and Franchise business model in the Karnataka region.

Senior Retail Operation Manager

CARS24
05.2021 - 04.2022
  • Handled the entire Home Inspections team of 25 members for West Bengal and managed over 700+ inspections every month.
  • Maintained procurement with an average conversion of 28% and the highest NPS in the East Region, while maintaining the positive CM and EBIDTA of 8%.
  • Worked with the cross-functional teams to generate maximum revenues for the hubs in terms of procurements, deal closures, and margins for a better P&L portfolio for the region.

Retail Operations Manager

CARS24
09.2020 - 05.2021
  • I looked after the entire used car procurement for Kolkata city and managed 15 retail stores across Kolkata and West Bengal.
  • Responsible for P&L accountability, C2B operations, dealer grievance, portfolio management, pricing management, escalation matrices, stock management, and negotiations.
  • Managing over 1000 inspections for the month, with a 30% to 35% conversion rate month on month.
  • Managing a team of 15 retail managers, with 45 retail associates and 45+ car jockeys (car inspectors).

Area Business Manager

OYO
05.2019 - 09.2020
  • Looked after the operations of 11 cities in Odisha Hub and maintained the highest NPS across India.
  • Managed P&L, revenue, pricing, guest experiences, and escalations across 58 hotels, with 465 keys under my portfolio.
  • Managing a conversion of 30% churn win back keys across the state.
  • Added 200+ new flows month on month across the major cities of Odisha and strengthened the total live numbers across the Odisha hub.

General Manager - Operations

OYO
06.2018 - 06.2019
  • Lead entire operations through business development, budgeting, planning, and marketing.
  • Onboarded and live 135+ keys while maintaining an 18% positive EBITDA through three quarters.
  • Managed guests and service complaints by understanding their requirements and customizing the products and services accordingly.
  • Maintaining the best service standards for the catering division, looking after operational costs, and keeping them at par with the budget.

Area General Manager

OYO
05.2017 - 05.2018
  • Worked with the New City Opening Team and launched operations in Puri, Odisha.
  • Onboarded 1250 keys in Puri with the BD team, and helped the transformation team improve the visibility of the OYO branding in the city.
  • Streamlined the entire operation of the city by educating the owners and the PMs of the properties in terms of inventory management, guest services, grooming, and reconciliation, and achieved the highest NPS across my portfolio of 3500 keys in Puri.

Store Operations Manager

Faasos Food Pvt Ltd
03.2015 - 05.2017
  • Coached 50+ sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Reviewed and monitored scheduling, purchases, and other expenses to maintain the quarterly budget.
  • Performed statistical analyses to gather data for operational and forecast team needs.
  • Increased sales by 45% with special displays and promotions.
  • Maintained P&L, and entire operations; implemented promotional events to increase footfall.

Restaurant Manager

Domino's (Jubilant Food Works Pvt Ltd)
02.2013 - 03.2015
  • Developed, implemented, and managed business plans to promote profitable F&B sales.
  • Managed the F&B Outlet team in all aspects of the department, and ensured that service and safety standards were followed.
  • Managing the store's P&L of 30,00,000 while maintaining a 25% positive EBITDA month on month.

Education

BHM - Hotel Management

International Institute of Hotel Management
Kolkata

MBA - Marketing Management And Research

Narsee Monjee Institute of Management Studies
Kolkata

Skills

  • Revenue management
  • P&L Accountability
  • Market research
  • Strategic planning
  • Sales forecasting
  • Customer Relationship Management
  • Portfolio Management
  • Churn Management
  • Retail and e-commerce operations
  • Business development
  • Last Mile Operations
  • Hiring and team building
  • Process management
  • NSO ( New State Opening)

Accomplishments

Nominated and awarded as the Top 30 retail and e-commerce leader, Pan India 2023, by Scribe Minds and Media

Personal Information

Skills

Timeline

Revenue Head

OYO
04.2024 - Current

Head of Retail And E-Commerce

Emami Frank Ross
04.2022 - 04.2024

Senior Retail Operation Manager

CARS24
05.2021 - 04.2022

Retail Operations Manager

CARS24
09.2020 - 05.2021

Area Business Manager

OYO
05.2019 - 09.2020

General Manager - Operations

OYO
06.2018 - 06.2019

Area General Manager

OYO
05.2017 - 05.2018

Store Operations Manager

Faasos Food Pvt Ltd
03.2015 - 05.2017

Restaurant Manager

Domino's (Jubilant Food Works Pvt Ltd)
02.2013 - 03.2015

BHM - Hotel Management

International Institute of Hotel Management

MBA - Marketing Management And Research

Narsee Monjee Institute of Management Studies
Debdip Mukherjee