Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Timeline
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Debdip Mukherjee

Debdip Mukherjee

Kolkata

Summary

Dynamic revenue management professional skilled in driving revenue growth and optimizing pricing strategies through a robust analytical approach. Proven track record of exceeding targets and delivering results in fast-paced environments, leveraging strong problem-solving skills and a deep understanding of financial performance metrics. Committed to fostering team collaboration and adaptability to align with evolving business needs, recognized for reliability and effective communication. Strategic thinker with hands-on experience, dedicated to implementing impactful solutions that enhance organizational performance.

Overview

13
13
years of professional experience

Work History

Revenue Head

OYO
04.2024 - Current
  • Identify and pursue new business opportunities to expand market presence in the Chhattisgarh region.
  • Develop strategic partnerships and alliances to drive revenue growth.
  • Implement innovative strategies to attract, and retain customers.
  • Oversee the sales process and ensure targets are met or exceeded.
  • Lead and motivate the sales team to achieve revenue goals.
  • Streamline operational processes to improve efficiency and reduce costs.
  • Launch the first SOB (Self-Operated Business) in Chhattisgarh and live 345 keys in the SOB, with an overall total of 1,435+ live keys, including franchises and SOBs.
  • Ensure the smooth functioning of services in the region, including new flow addition, existing stock, and customer support.
  • Maintain a positive CM of 12% through excellent negotiation skills, customer service, high occupancy, operational excellence, and portfolio management.
  • Managing a monthly revenue of 40,00,000 and a yearly revenue of 4,80,00,000
  • Drive the prepaid, sellable room nights across the region, and increase the check-in conversion percentage from 45% to 72%.
  • Run the entire region with 86% Delight, 3% UH, and maintain the highest NPS across Pan-India.
  • Successfully converted 25% of churned patrons to work with OYO, and drove revenue growth across the region.
  • Work closely with over 100 patrons to understand their needs and preferences, ensuring high retention rates.
  • Managing a team of 28 rock-star team members across the region.

Head of Retail And E-Commerce

Emami Frank Ross
04.2022 - 04.2024
  • Implemented process improvement to shape organisational culture and optimise procedures for higher delivery efficiency from over 300 stores.
  • Worked with the warehouse to improve replenishments to stores and reduce cancellations from 33% to 10% in 1.5 months.
  • Working with cross-functional teams, such as product, warehouse, and marketing, for feature rollout, training, streamlining operations, and maintaining the best customer service.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Maintaining regional-level P&L for both the Karnataka and West Bengal regions.
  • E-commerce business grown from 2,50,000 to 40,00,000 within a span of four months.
  • The retail business has grown from 2 crores. to 8 crore within a span of six months.
  • Managing 112 crore (approx.). Business on a yearly basis, including Retail, CGHS, and E-commerce.
  • Launch the e-commerce and franchise business model in the Karnataka region.

Senior Retail Operation Manager

CARS24
05.2021 - 04.2022
  • Handled the entire Home Inspections team of 25 members for West Bengal and managed over 700 inspections every month.
  • Maintained procurement with an average conversion of 28% and the highest NPS in the East Region, while maintaining a positive CM and EBIDTA of 8%.
  • Worked with cross-functional teams to generate maximum revenues for the hubs in terms of procurements, deal closures, and margins, for a better P&L portfolio for the region.

Retail Operations Manager

CARS24
09.2020 - 05.2021
  • I looked after the entire used car procurement for Kolkata city and managed 15 retail stores across Kolkata, and West Bengal.
  • Responsible for P&L accountability, C2B operations, dealer grievance management, portfolio management, pricing management, escalation matrices, stock management, and negotiations.
  • Managing over 1000+ inspections for the month, with a conversion rate of 30% to 35% month on month.
  • Managing a team of 15 retail managers, 45 retail associates, and 45+ car jockeys (car inspectors).

Area Business Manager

OYO
05.2019 - 09.2020
  • Looked after the operations of 11 cities in Odisha Hub and maintained the highest NPS across India.
  • Managed P&L, revenue, pricing, guest experiences, and escalations across 58 hotels, with 465 keys under my portfolio.
  • Managing a conversion of 30% churn win back keys across the state.
  • Added 200+ new flows month on month across the major cities of Odisha and strengthened the total live numbers across the Odisha hub.

General Manager - Operations

OYO
06.2018 - 06.2019
  • Lead entire operations through business development, budgeting, planning, and marketing.
  • Onboarded and live with 135+ keys while maintaining an 18% positive EBITDA through three quarters.
  • Managed guests and service complaints by understanding their requirements and customising the products and services accordingly.
  • Maintaining the best service standards for the catering division, looking after operational costs, and keeping them on par with the budget.

Area General Manager

OYO
05.2017 - 05.2018
  • Worked with the New City Opening Team and launched operations in Puri, Odisha.
  • Onboarded 1250 keys in Puri with the BD team, and helped the transformation team improve the visibility of the OYO branding in the city.
  • Streamlined the entire operation of the city by educating the owners and the PMs of the properties in terms of inventory management, guest services, grooming, and reconciliation, and achieved the highest NPS across my portfolio of 3500 keys in Puri.

Store Operations Manager

Faasos Food Pvt Ltd
03.2015 - 05.2017
  • Coached 50+ sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Reviewed and monitored scheduling, purchases, and other expenses to maintain the quarterly budget.
  • Performed statistical analyses to gather data for operational and forecast team needs.
  • Increased sales by 45% with special displays and promotions.
  • Maintained P&L, and entire operations; implemented promotional events to increase footfall.

Restaurant Manager

Domino's (Jubilant Food Works Pvt Ltd)
02.2013 - 03.2015
  • Developed, implemented, and managed business plans to promote profitable F&B sales.
  • Managed the F&B Outlet team in all aspects of the department, and ensured that service, safety, and standards were followed.
  • Managing the store's P&L of 30,00,00 while maintaining a 25% positive EBITDA month on month.

Education

BHM - Hotel Management

International Institute of Hotel Management

MBA - Marketing Management And Research

Narsee Monjee Institute of Management Studies

Skills

  • Revenue management
  • P&L Accountability
  • Strategic planning
  • Sales forecasting
  • Customer Relationship Management
  • Portfolio Management
  • Churn Management
  • Retail and e-commerce operations
  • Business development
  • Last Mile Operations
  • Hiring and team building
  • Process management
  • NSO ( New State Opening)

Accomplishments

    Nominated and awarded as the Top 30 retail and e-commerce leader, Pan India 2023, by Scribe Minds and Media

Personal Information

Timeline

Revenue Head

OYO
04.2024 - Current

Head of Retail And E-Commerce

Emami Frank Ross
04.2022 - 04.2024

Senior Retail Operation Manager

CARS24
05.2021 - 04.2022

Retail Operations Manager

CARS24
09.2020 - 05.2021

Area Business Manager

OYO
05.2019 - 09.2020

General Manager - Operations

OYO
06.2018 - 06.2019

Area General Manager

OYO
05.2017 - 05.2018

Store Operations Manager

Faasos Food Pvt Ltd
03.2015 - 05.2017

Restaurant Manager

Domino's (Jubilant Food Works Pvt Ltd)
02.2013 - 03.2015

MBA - Marketing Management And Research

Narsee Monjee Institute of Management Studies

BHM - Hotel Management

International Institute of Hotel Management

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Debdip Mukherjee