DEBENDRA MOHANTA

A results-oriented and data-driven marketing leader with 15+ years of experience in driving growth and innovation through strategic marketing, digital transformation, brand management, and corporate communications.

Proven track record in B2B and B2C marketing, performance marketing, demand generation, and lead nurturing in domestic and international markets, focusing on revenue growth, customer acquisition, and retention strategies.

Expertise in SEO, SEM, CRM platforms, marketing automation, and AI tools to enhance campaign efficiency and effectiveness. Skilled in data analytics, GTM strategies, and omnichannel marketing to optimize ROI and elevate brand visibility.

Adept at leading high-impact product launches and aligning marketing strategies with organizational goals across sectors to drive measurable business outcomes.

Date of Birth: 11/12/82

I am thrilled to submit my application for the Sr. Leadership role in Marketing, Branding and Communications.  With over 15 years of professional experience as a Marketing and Communication leader, I believe that my expertise and skills make me an excellent fit for this role.

I have had extensive experience in marketing, strategic planning, product launches, and digital advertising. Through my expertise and years of experience, I have developed the skills necessary for developing comprehensive marketing strategies, executing successful product launches, and optimizing digital advertising campaigns.

My experience in strategic planning has taught me to look at the larger picture and to develop a comprehensive plan that aligns with business objectives. I have adapted strategies to target various audiences and ensured that they meet the needs of the company stakeholders.

Additionally, throughout my experience with product launches, I have developed keen expertise in working closely with product development teams and sales departments, ensuring that products are ready for launch on-time and within budget.

Furthermore, digital advertising is an essential aspect of marketing in today's world. My skills and expertise in this area have helped various businesses achieve their digital marketing objectives and gain a competitive edge in the online space.

Apart from my marketing skills, my problem-solving, communication, and collaboration abilities are my strengths that I believe are necessary for this role. With my strong communication and collaboration skills, I will be an asset in connecting with teams and stakeholders to ensure the marketing strategies adopted align with company objectives. My ability to address key issues and potential obstacles throughout projects will allow me to be a strong problem-solver.

Although I have a gap in my work history due to family/personal medical issues, I have been working on my ability to effectively manage my workload since my return, and ensure timeliness, clarity, and adherence to organizational processes.

I am excited to bring my experience and expertise to your team and contribute to the organization's success.

• Supervised team of 12 staff members.

"When the centre cannot hold, 'Things Fall Apart' (Chinua Achebe, modern African novelist, poet, and critic). In today's rapidly evolving world, the ability to adapt, innovate, and create something memorable is the key to success. I believe it is not just our attitude but our aptitude that determines our ultimate altitude. Driven by ambition, I see marketing and communication as a dynamic field where creativity meets strategy to inspire and influence.

With an open mind, a critical eye, and a consistent drive to excel, I bring a unique blend of creative problem-solving and analytical thinking. My goal is to leverage these strengths to contribute meaningfully to your organization, creating impactful marketing communication strategies that resonate with audiences and drive measurable results. I am confident in my ability to be an invaluable asset to your team and help propel your organization forward."