Debiprasad Ray

Result-oriented professional, successfully employing strong process orientation and a focused approach to grow revenue, turn around underperformance and dominate the competition – noted for striking with agility to maximize profit margins, and propel revenue streams. Dissolved sales barriers with courage to evaluate market entry from a fresh perspective. Experienced in setting, monitoring and managing strategic and tactical business plans focused on enabling sustained growth, improving operations and maximizing profits. Big-picture thinker with a good eye for overhauling processes and program operations.

• Gurgaon
• Bengaluru
• UAE
• Qatar
• Bahrain

• Address Home Retail Pvt. Ltd. (Luxury Home Décor Brand), Gurgaon
• Ebony Home Pvt. Ltd., New Delhi

• Business Head, Homeware Division, Comprehensive market research on homeware trends and consumer preferences, guiding strategic plans to capitalize on emerging opportunities and adapt to competitive dynamics., Overseeing end-to-end development of new homeware products, ensuring alignment with brand aesthetics and quality standards while spearheading innovations in sustainable product lines., Driving sales growth through strategic distribution channels and partnerships, fostering strong relationships with key stakeholders to optimize product placement and market positioning., Upheld and enhanced Arttd'inox's brand image in the homeware sector through targeted marketing strategies that increased brand visibility and customer engagement., Managing budgets for product development, marketing, and sales activities, consistently monitoring financial performance and implementing corrective measures to maximize profitability., Leading a cross-functional team in marketing, sales, design, and operations, fostering a culture of innovation, collaboration, and excellence while providing mentorship for professional development.
• Sr. Manager - Operations, Not specified, Playing a pivotal role in improving upon Revenue Management System while leading the operations as Senior Manager; rose through leadership prominence and transformed a loss-making store into profit center and attained revenue each year, also achieving market penetration and product expansion through strategic business planning, Grew the business on a nation-wide level by significantly contributing to the launch of a new in-house premium apparel brand, Consolidated the organization’s Franchisee Channel with a business growth of 10X to a volume of INR 30 Crores in GMV in 10 states and counting, Presented market-lauded growth strategy focusing on optimizing merchandise planning & SCM for E-Commerce channel (D2C) to grow the vertical performance to 5X, Identifying & targeting corporates to promote growth advisory services, market & procurement intelligence solutions; pioneered exceptional performance in leading a business of INR 60 Crores, Spearheading end-to-end planning for launch of Omni channel for brand and B2B & B2C channels via leading luxury marketplaces, Significantly contributed to ensuring the regular performance review of all three verticals (Coco, Franchisee and E-Commerce) with all the stakeholders to improve both top line & bottom line, Specially recognized for the entire planning of OTB season & monthly, pricing strategy as well as the effectiveness of EOSS including a brief upon the mark-up ‘s, mark-down ‘s and margins to frame an efficient business development strategy, Brand change agent and team motivator who has championed some of the most successful strategies and new store launch, Developing and maintaining profitable partnerships, exclusive agreements, and reselling agreements with key stakeholders, Leading a multi discipline Team of Merchandising, Planning, SCM, Warehousing, VM, Marketing, Last Mile Delivery and Customer Care for smooth business flow
• Retail Operations Manager, Not specified, Carried out operations for company owned stores with a team of 5 Business Managers, 1 Supply Chain Specialist and 2 Inventory Planners in conjunction with a top line of INR 40 Crores, Introduced Store Operations Manual to establish luxury brand value and customer satisfaction, Attained recognition for enhancing the business processes and minimizing opportunity loss in sales by successful migration/ upgradation of business software, Contributed in strategizing timely roll-out of 5 new stores; oversaw the hiring & training of sales & Back-Office Teams
• Logistics & Inventory Control Manager, Not specified, Strategized long-term business relations by optimizing international & domestic supply channels, sourcing & developing vendors and implementing strong vendor onboarding process, Augmented the stock turn ratio from 0.6 times to 2.8 times and headed project for loss prevention standards for the brand which further minimized the stock variance/pilferage/errors to 0.25%
• Officer - Operations, Not specified, Strategized long-term business relations by optimizing international & domestic supply channels, sourcing & developing vendors and implementing strong vendor onboarding process, Augmented the stock turn ratio from 0.6 times to 2.8 times and headed project for loss prevention standards for the brand which further minimized the stock variance/pilferage/errors to 0.25%