Debjani Bose
Mumbai
Summary
A Marketeer with a drive for developing innovative marketing strategies. With extensive experience in both the Indian and MENA regions, I have successfully navigated diverse cultural landscapes to drive brand visibility and engagement.
Brings strengths in building strong relationships, influencing stakeholders, and leading cross-functional teams. Known for creative problem-solving skills paired with data-driven decision making.
Overview
12
12
years of professional experience
Work History
Brand Manager
GMG, Foods
Mumbai
05.2023 - Current
- Brand development for Ambient & Frozen category
- Brand Manager: Sapora (Himalayan Pink Salt), RUH Spices & Farm Fresh Ready-to-eat FPP
- NPD Projects - Hey Pal (pet food brand) & AL SERR (Arabic Spices)
- Oversee the creation of packaging designs to ensure visually appealing and effective brand representation
- Curate go-to-market strategy
- New Product Launch: achieving a significant improvement of 1000bps in market share within a competitive landscape in 6 months
- Branding & Visibility: across 300 stores in the UAE
- Consumer Sampling: generated 2000+ leads/activity
- Consumer Activations: led to a 50% increment in sales volume
- Post activation ROI Analysis
- Drive E-commerce Activations
- Curate trade calendar for the activations and branding on e-comm platforms: successfully listed all brands in top 5 platforms
- Digital Marketing
- Manage Social Media platforms - Instagram & LinkedIn
- Collaborating with agencies to curate content for social
- Strategised on the monthly Social Media content calendar
- Scouting for brand relevant influencers to run influencer campaigns
- Consumer Insights & Market Research
- Access Nielson data to understand competition market share to plan innovations for NPD
- Access data from partner retailers to understand consumer trends
- Budget Management - Curate Business Plans for new product launches and manage the yearly budgets based on P&Ls planned
- Collaborated with sales teams on product launches, promotions and pricing strategies
Sr. Manager - Brand Marketing & Creative Strategy
BYJUS - The Learning APP
Bangalore
05.2022 - 05.2023
- Conceptualised and launched the brand identity for BYJU'S Early Learn Program, India
- Curated projects for national brand campaigns across various divisions of the organization
- Project Lead - creative strategy campaigns for Disney-India products
- Led creative content for CSR project "Education for all"
- Creative lead for the BYJU'S X FIFA partnership
- Visualised and produced 7 brand films for Digital presence
- Achieved a Digital reach of over 700 million viewership for the brand films on Social Media
- Coordinated with agencies and internal design teams to develop brand creatives for marketing activities
- Directed cross-functional teams in developing innovative solutions to complex problems
Manager - Brand Marketing & Creative Strategy
BYJU'S - The Learning App
Bangalore
06.2021 - 05.2022
- Conceptualised and launched the brand identity for BYJU’S Learning Center
- Curated projects for national brand campaigns across various divisions of the organization
- Creating brand strategy campaigns for Disney-India products
- Led creative content for CSR project "Education for all
- Coordinated with agencies and internal design teams to develop brand creatives for marketing activities
Regional Marketing Manager, South Zone
Mast-Jägermeister India
Bangalore
01.2020 - 06.2021
- Conceptualise and execute Marketing activities in On-Trade and Off-Trade accounts: 4 cities, 250 Accounts
- Drove commercial and promotional activities: leading to 75% growth in Volume
- Led collaborative partnerships for the Digital space: National campaigns
- Conducted staff training with partner's sales team, promotion team and On-Trade accounts
- Support local partner requests and to ensure brand execution is managed properly
- Identify, list and partner with top events, music festivals and brands within the region
- Managing the Jägermeister India social media handle and partnerships with different Brand Icons nationally: Building a social media following of 10,000+ in 8 months
- Identified potential strategic partnerships to increase brand awareness within the region
- Executing BTL activations across retail stores and 800 key On-Trade accounts in Bangalore, Hyderabad, Chennai and Kochi
- Contributed to 75% sales growth in the 1st year of establishing the brand in India
- Conducted comprehensive market research to gain insights into consumer behavior and preferences within the region
Field Marketing Specialist - Karnataka
Red Bull India
Bangalore
03.2016 - 01.2020
- Innovate and create impactful initiatives that help establish a local face of our global brand
- Drove trials for the product across all consumption occasions through direct consumer contacts via sampling and seeding activities
- Ensure top notch understanding of the consumer in various fields across the respective region which forms the basis of local idea generation and execution
- A key player in developing, owning and executing new ideas that are locally relevant
- Drove innovation through the consumer collecting program (Student Marketeers)
- Recruited, trained and managed a team of 22 ambassadors with 100% team retention
- Worked cross functionally, managing internal & external requests in line with regional priorities
- Implemented the Red Bull marketing mix in the region, contributing to 20% of the sales volume in South
- Conducted market research to identify target audiences, competition and trends in the industry
- Identified new opportunities for sales and brand engagement in untapped markets through research
Account Manager
Jagran Solutions
Bangalore
04.2014 - 03.2016
- Business Development & Project Management
- Clientele: ITC Group and Britannia
- Managed multiple accounts simultaneously while meeting deadlines
- Collaborated with the clients marketing team to develop creatives for promotional activities
- Monitored competitor activities in order to stay ahead of the competition
- Monitored industry trends and made recommendations for changes in strategy accordingly
- Led brainstorming sessions to develop new ideas for creative strategies
Account Executive
J. Walter Thompson (JWT)
Kolkata
02.2013 - 02.2014
- Clientele: Fiama Di Wills, Exide Batteries & Tata Tiscon
- Account Management
- Created marketing materials, coordinating with the design teams to meet the clients expectation
Management Trainee
J. Walter Thompson (JWT)
Kolkata
08.2012 - 02.2013
- Account Management
- Performed administrative tasks such as data entry, filing, and document preparation
- Collaborated with senior management to ensure successful implementation of projects
- Conducted market analysis to identify potential opportunities for branding
- Coordinated with design teams to roll our brand creatives, maintaining client timelines
- Produced thorough, accurate and timely reports of project activities
Education
Bachelor of Arts - Mass Communication
Sikkim Manipal University
Kolkata08-2012
High School Diploma -
La Martiniere For Girls
04-2009
Skills
- Brand Management
- Brand-building strategies
- NPD
- Field Marketing & Digital Marketing
- Go-to-Market Strategy
- New Product Launch
- Branding & Visibility
- Consumer Activations
- Social Media Management
- Consumer Insights & Market Research
- Budget Management
- Product positioning
- Brand Activation
Languages
- English
- Hindi
- Bengali
Awards
- Red Bull India - Impact Award (2018): Best Activation and Execution of the "Wings for Life" (CSR) Campaign. Achieving the highest reach and participants nationally
- BYJU'S Achievers Club (2021) - Impact Award, Over-achievement across dimensions or projects for BYJU'S Early Learn Program
- Red Bull India - Impact Award (2017), Best Activation and Execution of the "At Work" Campaign. Achieving the highest number of sales leads and engagement within corporate
References
References available upon request.
Timeline
Brand Manager
GMG, Foods
05.2023 - Current
Sr. Manager - Brand Marketing & Creative Strategy
BYJUS - The Learning APP
05.2022 - 05.2023
Manager - Brand Marketing & Creative Strategy
BYJU'S - The Learning App
06.2021 - 05.2022
Regional Marketing Manager, South Zone
Mast-Jägermeister India
01.2020 - 06.2021
Field Marketing Specialist - Karnataka
Red Bull India
03.2016 - 01.2020
Account Manager
Jagran Solutions
04.2014 - 03.2016
Account Executive
J. Walter Thompson (JWT)
02.2013 - 02.2014
Management Trainee
J. Walter Thompson (JWT)
08.2012 - 02.2013
Bachelor of Arts - Mass Communication
Sikkim Manipal University
High School Diploma -
La Martiniere For Girls
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