Summary
Overview
Work History
Education
Skills
Personal Information
Accomplishments
Languages
Timeline
Generic

Debjeet Chatterjee

Gurugram

Summary

Dynamic P&L leader with a proven track record of leading 3 business units at Putzmeister Concrete Machines, and at UltraTech Cement, driving strategic B2B marketing initiatives that enhanced brand visibility and supported a USD 2 billion revenue portfolio. Expert in change management and operational efficiency, achieving significant growth and market share expansion through innovative strategies and effective team leadership.

Overview

17
17
years of professional experience

Work History

Head – Strategy & Business Development

Putzmeister Concrete Machines
New Delhi
04.2023 - Current
  • Driving P&L for 3 business units : Batching Plants, SANY Concrete Pumps, Fire-fighting equipment – Indian sub-continent
  • Created and implemented strategic business plans for sustained growth across two business units.
  • Managing two separate sales teams, a dedicated service network, a product roadmap, and lifecycle for each business unit, and key account engagement.
  • Successfully grew the SANY truck-mounted concrete pump portfolio by 6X in 1.5 years, achieving a 15% market share.
  • Led the creation of a standalone business unit for SANY, managing sales, service, product strategy, and marketing to strengthen brand identity, and drive business growth.
  • Formulated comprehensive strategic plans for key business units, ensuring alignment with overall corporate objectives.
  • Earned distinction as a top 5 employee of FY’24, demonstrating excellence in strategic leadership and business growth.

Centre of Excellence, India Head – B2B Marketing

UltraTech Cement Limited
Mumbai
04.2019 - 04.2023
  • Led comprehensive B2B marketing strategies, enhancing brand visibility and supporting USD 2 billion revenue portfolio.
  • Drove demand and premium positioning in B2B segment through targeted initiatives.
  • Crafted go-to-market plans for diverse B2B businesses and products.
  • Developed specialized concrete product propositions, launching content across pan-India.
  • Implemented influencer workshops and customer engagement events to boost premium mix.
  • Established UltraTech as a leader in key consumer segments through innovative business propositions.
  • Executed trade marketing strategies, enhancing influencer programs and channel development.
  • Drove digital marketing efforts across B2B platforms, optimizing website and email campaigns.

Category Head – Consumer Products

Wahl India Grooming Products Pvt. Ltd.
09.2018 - 04.2019
  • P&L responsibility with Gross margin, Volume, Brand building targets
  • Product Management: New product development, product life cycle management, project management
  • Brand Management: Brand building, marketing activities
  • Established consumer market for Wahl products in India through e-comm platforms and general trade leading to 3X increase in consumer product sales
  • Project managed new product development and introduction into Indian market through market research, product development, vendor development, and distribution planning - introduced key new consumer products
  • Led brand participation in key industry events that contributed to direct business increase of 20% across regions

Product Manager (Brand Manager) - Specialties

Castrol India Limited
Mumbai
01.2017 - 09.2018
  • Oversaw P&L responsibility, achieving gross margin and volume targets across Retail, B2B, and OEM channels.
  • Executed product life cycle management, including marketing plans and new product launches.
  • Developed pricing strategies aligned with company profitability targets.
  • Achieved 24% volume growth in a declining portfolio, receiving 'Star Club' award for performance.
  • Revamped major segment portfolio through market segmentation and targeted positioning.
  • Conducted market research to define key portfolio propositions and brand architecture.
  • Enhanced sales effectiveness with strategic pricing interventions and tailored product placements.
  • Created B2B sales and demo kits to support sales teams in securing clients like TATA Motors.

Executive Assistant to CEO - India & Indonesia Mining

Adani Enterprises Limited
Gurguram
05.2015 - 12.2016
  • Led five-year strategic planning for mining operations in India and Indonesia, outlining growth objectives and financial targets.
  • Achieved 10% productivity increase through bottleneck analysis, creating comprehensive operational plans for mining activities.
  • Successfully implemented zero-based budgeting for fiscal year 2016-2017.
  • Optimized manpower in coal processing, reducing workforce from 148 to 70 employees.
  • Conducted risk analyses for new projects, enhancing corporate strategy and financial planning.
  • Managed project monitoring and process optimization initiatives to improve operational efficiency.
  • Finalized budgets in collaboration with departments, ensuring alignment with company goals.
  • Executed business performance reviews and MIS reporting to drive informed decision-making.

Manager - Sales & Marketing

Tata Hitachi Construction Machinery Company Limited
Bhubaneswar
07.2008 - 04.2014
  • Sales and Business Development for 11 dealer offices (INR 90 Cr per annum)
  • Corporate (B2B) & Channel (B2C) Sales
  • Dealer development & marketing strategy to improve sales effectiveness
  • Increased market share of excavators by 15% and wheeled equipment by 20% within 2 years at Barbil, Odisha while leading 5 dealer offices (55 people).
  • Headed Pilot Project for a New Product development as part of Countrywide Cross Functional Team; Planned launch & generated 1st year sales worth USD 2.3 Mn, establishing a market of USD 3.2 Mn pa in Odisha.
  • Led marketing campaigns such as road shows, newspaper ads, customer meets, etc. thus seeding our portfolio of products in untapped pockets. Our dealership was awarded 'highest wheeled equipment sales award' 2 years in a row.
  • Generated additional business worth USD 7.7 Mn in equipment sales and USD 0.5 Mn in parts sales in first year by converting major competition clients (RKD, SDCPL & MGM Steels).
  • Successfully managed Key Accounts such as Coal India, Tata Steel, Jindal Steel, MGM group and JCPL group ensuring equipment & spare parts sales, and smooth service.
  • As business head for 11 dealer offices (90 people) for 3 years; Improved sales, supply chain, parts planning, logistics & channel funding of dealer. Reduced attrition rate at dealership from 5 persons per annum to 3 persons in 4 years.
  • Led SAP (CRM) implementation at state-wide dealership to introduce process-based operations and planning.

Education

Post Graduate Program in Management (PGPM) - Marketing & Strategy

Indian School of Business (ISB)
Mohali, India
04-2015

B. Tech. - Mechanical Engineering

National Institute of Technology, Durgapur
Durgapur
04-2008

Skills

  • P&L leader
  • Change management
  • Strategic planning
  • B2B marketing
  • Sales management
  • Product management
  • Brand management
  • Team leadership
  • Competitive analysis
  • Operational efficiency

Personal Information

Date of Birth: 08/23/86

Accomplishments

  • Received the top 5 employees of the year award at Putzmeister for delivering 3X year-over-year growth
  • Awarded Star club award at Castrol for delivering 24% growth in a declining product portfolio within 1.5 years

Languages

English
First Language
Hindi
Advanced (C1)
C1
Bengali
Advanced (C1)
C1
Marathi
Elementary (A2)
A2
Gujarati
Elementary (A2)
A2

Timeline

Head – Strategy & Business Development

Putzmeister Concrete Machines
04.2023 - Current

Centre of Excellence, India Head – B2B Marketing

UltraTech Cement Limited
04.2019 - 04.2023

Category Head – Consumer Products

Wahl India Grooming Products Pvt. Ltd.
09.2018 - 04.2019

Product Manager (Brand Manager) - Specialties

Castrol India Limited
01.2017 - 09.2018

Executive Assistant to CEO - India & Indonesia Mining

Adani Enterprises Limited
05.2015 - 12.2016

Manager - Sales & Marketing

Tata Hitachi Construction Machinery Company Limited
07.2008 - 04.2014

Post Graduate Program in Management (PGPM) - Marketing & Strategy

Indian School of Business (ISB)

B. Tech. - Mechanical Engineering

National Institute of Technology, Durgapur

Similar Profiles

CREATE PROFILE
Debjeet Chatterjee