Debjyoti Chakraborty

Sales Automation Team (5 members)

• Order Management System: Implemented a system to streamline operations company-wide, improving order accuracy and reducing processing time.
• Upcountry Module Development: Designed and deployed a module for real-time tracking of daily work by sales officers, enhancing productivity and accountability.
• In-house Sales Force Automation (SFA): Developed a tool to manage the daily activities of sales officers and TSI, ensuring better field data collection and reporting.
• Secondary Sales Tracking System: Created a system for tracking secondary sales, maintaining accuracy of General Trade (GT) data for better decision-making.

Sales Excellence and Support Team (4 members)

• Sales KPI Tracking: Built and launched a comprehensive Sales KPI system to monitor and improve sales performance across the company.
• Customer Support System: Spearheaded the development of a B2B/B2C customer support platform, significantly improving service quality and issue resolution.
• Distributor Market Order App: Launched a mobile app for distributors to streamline order placements and improve order management efficiency.
• B2B/B2C Customer Support System: Implemented a robust support system for both B2B and B2C segments, enhancing service responsiveness and issue closure rates.
• Quality Issue Resolution: Worked closely with the Quality and Finance teams to streamline and successfully close product quality issues.

Sales GTM Team (2 members)

• Distributor Onboarding Process: Established a standardized onboarding process for distributors, ensuring compliance and consistency across the sales network.
• Distributor Query Resolution: Collaborated with Sales, Quality, and Finance teams to ensure prompt and efficient handling of distributor queries.
• Distributor Communications: Partnered with Marketing to deliver regular communication to distributors, keeping them informed on company updates and promotions.
• Sales KPI Implementation: Drove the execution of sales KPIs for General Trade (GT) across India, aligning teams with organizational performance goals.
• Distributor Onboarding & Compliance: Managed the full distributor onboarding process, ensuring complete KYC documentation and market readiness.
• Distributor Journey Management: Oversaw the distributor lifecycle from onboarding to exit, including support, training, and performance management.
• Attrition Control & Exit Process: Developed and implemented strategies to control distributor attrition and manage the exit process with minimal disruption.
• Geographic Coverage & Distributor Appointment: Identified gaps in market coverage, leading to the successful appointment of new distributors to optimize sales reach.
• Outlet Expansion: Expanded retail outlets in major cities, ensuring full KYC compliance and proper market setup.
• Beat Norms & Coverage: Implemented structured beat norms and expanded market coverage, improving sales effectiveness.

Channel Development ( Team Member 1)

• Premium Channel Setup in General Trade (GT): Spearheaded the creation of premium product channels, improving market penetration in key regions.
• Distributor Appointment in Major Metro Cities: Expanded distribution by appointing key distributors in major metro cities, enhancing product availability.
• Coverage Split & Focus Category Implementation: Introduced split coverage and focus categories to increase product visibility and optimize sales strategies.
• Salesman Incentive Structure: Developed an incentive program for salesmen to drive motivation and enhance performance in the field.
• Channel Development expansion: Expanded the range of products offered across outlets, increasing consumer choice and boosting overall sales.

• Sales Automation (Total team members - 7)
• successfully implemented Order Management System in the company
• Successfully implemented upcountry module for sales officer daily work
• Sales officer and TSI daily market work software - In house
• Secondary sales tracking and maintain GT data
• Sales KPI implementation and Tracking
• Implementing Customer support system
• Implementing distributor market order app

Sales Excellence and Support ( Team Members - 4)

• Building a customer support system for B2B and B2C
• Closing quality issue in coordination with the Quality and Finance team
• Implementing a proper distributor on boarding process across sales team
• Effectively closing distributor queries in coordination with the Sales / Quality / Finance team
• Work with the marketing team to send weekly/Monthly communication to distributor in behalf of the company .

• 3 years 7 months
• Sales Planning, Sales KPI ,Sales strategy , Sales operations , Sales Automation, Business excellence ,Sales Analytics , GTM projects

( Leading a team of 9 ) :

• Sales Automation (Total team members - 4) successfully implemented Order Management System in the company
• Successfully implemented upcountry module for sales officer daily work
• Sales officer and TSI daily market work software - In house
• Secondary sales tracking and maintain GT data
• Sales KPI implementation and Tracking
• Implementing Customer support system
• Implementing distributor market order app

• Sales KPI (Total team members - 2 )
• Assign KPI to Gt team as per territory and track them for day to day growth
• Drive key sales projects across India
• Assign monthly sales secondary target to the sales team
• Appointment of distributor as per town population and minimize the gap
• Set KPI for new product launch across Indian market
• Improve the Salesman productivity , Product portfolio in outlet by setting different KPI for sales officers month on month

• Sales Analytics (Total team members - 3)
• Sharing primary and secondary data basis month on month growth
• Sharing distributor/Super Stockiest / Sales Officer/ASM/RSM wise growth /DE growth data to understand the business gap and improve
• Sharing Pipeline stock data weekly to understand the inventory gap across India
• Sharing distributor salesman performance on daily basis
• Sharing brand wise distribution with the stakeholders .

• Sales Automation , Sales Analytics , Business Intelligence , Sales KPI , Sales training

• Sales automation , Distributor solution , sales analysis , sales training , salseforce Automation

• Distributor Sales Management: Successfully handled sales for three key distributors across North Kolkata, driving performance and market growth.
• Channel Sales & Distributor Invoicing: Managed end-to-end channel sales operations, including distributor invoicing and account management, ensuring smooth sales processes.
• Market Growth: Achieved a 20% growth in value and 8% growth in volume in North Kolkata, significantly outperforming regional benchmarks.
• Category Growth – Chocolate: Delivered a 21% growth in the chocolate category, making it the highest-performing state category.
• National-Level Contest Wins: Led the team to win national-level contests in the noodles and chocolate categories for best distribution practices.
• Sales Team Leadership: Managed and led a team of 42 salesmen, ensuring optimal performance across 9,200 outlets in North Kolkata.

• Handling 11 Automation implementer across eastern zone in India
• Sharing and analysis of data to stake holders for the development of business
• Coordinating with Botree and IVY mobility solution software development team regarding any issue in the software day to day and resolving the same
• Providing and maintaining data for Sales Development across branch
• Planning for key sales project across top town in eastern India
• Worked in remote location across eastern India and implemented both technology and proper planning for the development of sales
• Executing various Sales Development projects across eastern India for leveraging sales.