Figma
Deb Jyoti Roy
Associate Product Manager
Bangalore
Summary
Experienced Product Manager with a proven track record of driving revenue growth through innovative product development and strategic partnerships. Skilled in leading cross-functional teams to deliver market-leading solutions. A solution-driven, strong decision-making professional with over 5 years of experience in the Tech industry and an MBA Graduate specializing in Marketing and Business Analytics from NMIMS Bangalore.
Overview
8
8
years of professional experience
5
5
Certifications
Work History
Associate Product Manager
MiQ
06.2023 - Current
- Led the conceptualization, development, and maintenance of MiQ's Advanced TV capabilities, contributing to over $180 Mn in annual revenue.
- Collaborated with Data Scientists, Data Engineers, Designers, and Software Engineers to launch MiQ's TV pre-campaign insights platform based on ACR datasets and TV intelligence in Australia, resulting in over $500k in incremental revenue.
- Worked alongside strategic partnership teams to scope out new TV partnerships globally, expanding MiQ's market reach and revenue potential.
- Successfully onboarded TV data providers such as Ispot, Samba, Roku, and Hopper into MiQ's existing product capabilities, enhancing the platform's functionality and value proposition.
- Maintained and upgraded MiQ's TV pre-campaign insights suite to offer critical differentiation for the connected TV offering globally, contributing to sustaining a 30% year-on-year growth despite global recession challenges.
Senior Business Analyst
MiQ
01.2022 - 05.2023
- Helped team achieve 2x revenue growth by delivering analytical solutions and enhancing performance in a ~$40M programmatic campaign portfolio
- Reported campaign performance and recommended strategies to Key Account Managers & Traders to improve and optimize the delivery and effectiveness of ongoing campaigns by analyzing data, and identifying user behavior and on-site browsing patterns using advanced analytics
- Developed an Attribution Model for DOOH campaigns to understand customer behaviour and point of interest using Footfall as metric, resulting in a 28% uplift in ROI of Retargeting campaigns
- Led a team to create an automated ETL process for reporting campaign insights, meeting 22% of market demand, saving 10-12 hours for analysts, and increasing team productivity
- Led the development of Higher Education Audience Planner (HEAP) product, defining the vision, strategy, and roadmap, and utilizing ensemble techniques to drive a 25% uplift in conversions, 78% increase in Click Thru Rate (CTR), and 64% increase in user reach, while ensuring it is GDPR compliant and future-proof
- Developed an industry/vertical based cookieless geo-postal and feature recommender engine called Cohorts using ensemble and feature importance techniques to optimize for campaign KPIs such as CTR and CVR that resulted in an improved ROI of the campaigns by ~52%, while ensuring it is GDPR compliant and future-proof
- Served on the hiring and onboarding committee and participated in on-campus recruitment events and talks
Business Analyst
Landmark Group | Data Labs
06.2021 - 01.2022
- Part of the advisory team at Landmark Group, working closely with the business heads to enable data-driven decision-making
- Responsible for monitoring, enhancing, and conveying important business trends to relevant stakeholders, while tracking and reporting on key metrics.
- Used data science techniques such as RFM and K-Means clustering to segment users based on website engagement and revenue into distinct groups, enabling optimal targeting of each group for improved marketing outcomes.
- Deployed a variety of models, including regression, time-series analysis, and classification, as well as A/B testing, to resolve pressing business challenges in multiple areas, including Ecommerce, inventory management, and marketing. Developed and proposed effective strategies and solutions based on the findings
Application Development Analyst
Accenture Solutions Pvt. Ltd
11.2015 - 01.2019
- Worked in all functions of the project namely Application Maintenance (AM), Application Minor Enhancements (AME), and Application Development (AD)
- Responsible for documenting Work requests for a system enhancement and co-ordinate with the development team to implement the same.
- Performed responsibilities of Reporting and Data Analysis and managing Databases through updates, queries, and maintaining data integrity.
- Working on underwriting transactions such as Quotations, New Business or Policies, Claims, Premium calculations, Endorsements, Referrals, Renewals, and all documents related to these transactions.
- Involved in Test Phase Review and Support- Facilitate test execution by review and resolution of test scenarios/cases.
- Managing the UAT phase for both work requests and projects.
Education
MBA - Marketing and Business Analytics
Narsee Monjee Institute of Management Studies
Bengaluru, KA04.2021
B.Tech - Electronics and Electrical Engineering (EEE)
KIIT UNIVERSITY
Bhubaneswar05.2015
Skills
Product Strategy Development
Digital Marketing
Advanced analytics/Machine Learning/Big Data
Product Training
Customer Analytics
Agile Methodologies
Industry Trend Monitoring
Business Analysis and Requirement Gathering
Stakeholder Communication
Wireframing and Prototyping
Product Documentation
Accomplishments
- Built and nurtured key client relationships to grow portfolio size by ~8 Million GBP
- Presented with the prestigious Spot Award for leading two significant cookie-less projects that resulted in securing revenue worth ~8 Million GBP in FY2022-23.
- Honored with the distinguished ACE award at Accenture for my notable contributions to key process improvements.
- Led the global release of TV Intelligence pre-campaign dashboard in US, Australia, Canada and UK, contributing to over $180 Million in underpinned annual revenue.
Certification
Become a Product Manager - Udemy
Software
Balsamiq
Python
SQL
Pyspark
SAS
Excel
Java
C#
Interests
Rapping and Hosting Events
Timeline
Associate Product Manager
MiQ
06.2023 - Current
Senior Business Analyst
MiQ
01.2022 - 05.2023
Business Analyst
Landmark Group | Data Labs
06.2021 - 01.2022
Application Development Analyst
Accenture Solutions Pvt. Ltd
11.2015 - 01.2019
MBA - Marketing and Business Analytics
Narsee Monjee Institute of Management Studies
B.Tech - Electronics and Electrical Engineering (EEE)
KIIT UNIVERSITY