Deblina Dutta

Brand Development & Positioning

• Changed the logo design and created their favicon logo, a complete brand guideline to establish a differentiated brand identity and positioning.
• Developed compelling messages on LinkedIn, WhatsApp and Email that resonates with target audiences and aligns with the company’s vision.
• Built a consistent brand voice across all social media channels

Inbound Lead Generation

• Plan and execute digital marketing strategies to drive traffic and grow the inbound lead funnel. Mostly via Google Ads and Sales Navigator (best for B2B)
• Complete On page SEO handbook and off page backlink excel sheet to train and improve discoverability and conversions.
• Optimize Google ad and LinkedIn ad campaigns for lead generation

Digital Marketing

• Managed paid campaigns across platforms like Google Ads, LinkedIn, etc.
• Analyzed performance metrics using Zoho Pangesense and Sales IQ and Marketing Plus to better reach.

Content Strategy

• Collaborate with internal teams and freelancers to create high-quality content (blogs, whitepapers, case studies, webinars).
• Ensure content aligns with the overall brand strategy and drives engagement.

Analytics & Reporting

• Monitor KPIs and provide regular reports on campaign performance.

Cross-Functional Collaboration

• Work closely with sales, tech (zoho developers), and leadership teams to align marketing efforts with business goals.
• Support the development of sales enablement materials and resources incase of events such as flyers, sales deck, product presentation, event charms such as bookmarks.

• I have worked in the digital, social media, and growth marketing domain.
• I was handling the social media marketing for their flagship product, Trinka AI.
• I worked on affiliate marketing via ShareASale, sending mail and our Trinka product kit that is to be shared by the affiliate on social media to receive free access.
• I was also handling the email marketing - drip campaigns via Moengage, with the sender being SendGrid.
• I worked on importing the database from Metabase, which is connected to our website, followed by segmentation of users, data validation, and testing of mail.
• I had to leave the organization, as I relocated due to personal reasons.

• I single-handedly started the digital and social media marketing for Creysto (a B2B CRM product-based company), OurBhk (Real Estate child company) and ConsultHagnos (staffing).
• I handle a team of four to manage comprehensive digital and social media marketing strategies for the company.
• Campaign Management: Possess experience in running Google Ads, LinkedIn Ads, Meta Ads, Amazon Ads, and Quora Ads , Sales Navigator message campaigns to achieve marketing goals and generate ROI
• Content Creation: Skilled in SEO optimization (On-page, Off-Page), social media content creation (Website, LinkedIn, Facebook, Quora, etc.), and email marketing for effective lead generation
• I have experience in Canva and Figma for designing websites, landing pages, and creatives for social media
• Technical Expertise: Proficient in utilizing various marketing tools like Canva, Google Analytics, Google Tag Manager, Ahrefs, SEMrush, Hubspot, Google Ads, and Sales Navigator.

• I was handling the complete marketing team including social and digital marketing, SEO, Lead generation, and Client- handling
• I have experience handling
• Google Ads, Google Analytics, LinkedIn Campaign Manager and Sales Navigator, and
• Quora ads
• I have run paid campaigns and designed calendars for marketing strategy.

• I worked on their automation tool “TMT” by using Java for my OBDX test scripts
• I have also been a part of their non-technical team; I have done digital and social media marketing for their company.
• Complete web design and UI
• Content Creation

• I have handled all their social media including LinkedIn, Quora, Facebook, Instagram, and Twitter
• Additionally, I also worked as an SEO (on page & off page)- I created backlinks, blogs, presentations, meta titles, and descriptions
• I have experience in writing Technical Content, I have written the content for the Sirma website page and their product IBORG
• I did my training there in Social Media Marketing
• I managed their Social media sites and I also helped generate leads
• I also worked on SEO (Off page & On Page).