Debmitra Chatterjee
Kolkata
Summary
Multi-talented, versatile Marketer with over five years of experience and exceptional understanding of various marketing techniques. Strong organizational and communication skills. Strong brand consulting and web-based advertising skills, driven to exceed expectations and maximize client satisfaction.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
Work History
Senior Marketing and Sales Manager
Coding Invaders
05.2022 - Current
- Directed the launch of a campaign of new product resulting in revenue of 5 lakh in the last quarter
- Increased revenue of the company through constant enrollments and constantly achieved a minimum sales revenue of 1 crore each month exceeding personal targets.
- Worked closely with marketing team helping them to run campaigns to build strong brand awareness
- Consistently took the initiative to demonstrate products for customers needing extra support.
Digital Content Marketing Manager
Sportskeeda
Kolkata
06.2021 - 04.2022
- Performed marketing communications-related research and continuously enhanced company's digital presence.
- Created resources and articles across a wide range of subject matters and target audiences, adjusting content, style, and tone to match.
- Attained 58% increase in web traffic and sales by expanding the company's social media presence from scratch.
- Worked with vendors and developed digital assets in line with branding and best practices.
- Utilized analytics and site metrics to determine areas of improvement and analyze user engagement and website traffic metrics using Hotjar and Google Analytics.
Business Development Executive
AIRCLASS ONE ON ONE
04.2020 - 05.2021
- Improved customer acquisition rates through targeted discussions on market segmentation and pricing strategies.
- Generated business development awareness by implementing in-depth sales and marketing training programs.
- Built key reports in PowerBI and SQL for marketing team to around KPIs such as marketing spends, revenue generation and new leads coming in from digital campaigns.
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Communicated directly with customers and partners to build strong business networks and relationships.
Junior Project Manager
ORGANISATION FOR FRIENDS, ENERGIES & RESOURCES
Kolkata
06.2019 - 03.2020
- Conducted Research, gathered information from multiple sources and achieved results - Worked with crowdfunding agencies to raise funds - Wrote proposals and reports for donor agencies as well as prospective donors
- Conducted all project management activities under the guidance and supervision of CEO.
- Scheduled meetings with prospective donors and helped in outsourcing.
- Planned all aspects of projects, including budgets, timescales, resources and workforce needed.
- Looked after the marketing campaigns and analyzed the effectiveness by using SQL and Google ads.
Education
Bachelors in Social Science - Child Protection
TATA INSTITUTE OF SOCIAL SCIENCES
Mumbai 06.2019 - 06.2022
Certificate of Higher Education - Meta Marketing Analytics Program
Coursera
Skills
- Digital and Content Marketing
- Performance Marketing
- Brand Management and B2B marketing
- Paid Ads (Facebook, Google, LinkedIn, Instagram)
- Google Sheets, SQL, PowerBI, Python
- Project management
- Strong Analytical and problem solving skills
- Content and Copy writing
- Detail oriented
- Multitasker, Efficient Communicator
Languages
Bengali
First Language
English
Proficient
C2
Hindi
Advanced
C1
Timeline
Senior Marketing and Sales Manager
Coding Invaders
05.2022 - Current
Digital Content Marketing Manager
Sportskeeda
06.2021 - 04.2022
Business Development Executive
AIRCLASS ONE ON ONE
04.2020 - 05.2021
Junior Project Manager
ORGANISATION FOR FRIENDS, ENERGIES & RESOURCES
06.2019 - 03.2020
Bachelors in Social Science - Child Protection
TATA INSTITUTE OF SOCIAL SCIENCES
06.2019 - 06.2022
Certificate of Higher Education - Meta Marketing Analytics Program
Coursera
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