Debojo Rajeev
Kolkata / Guwahati
Summary
Dynamic sales leader with a proven track record at Bitumix India LLP, excelling in sales strategy development and customer relationship management. Achieved significant revenue growth through innovative pricing negotiations and cross-functional collaboration, driving market expansion and exceeding sales targets. Known for fostering high-performing teams and delivering exceptional results in competitive environments.
Overview
29
29
years of professional experience
Work History
Sales Head - Domestic and International Business
Bitumix India LLP
03.2025 - Current
- Sales Strategy Development: Formulate and implement effective sales strategies to achieve company growth targets, focusing on market expansion and customer acquisition.
- Team Leadership and Management: Lead, motivate, and manage the sales team to ensure they meet or exceed sales goals. Provide guidance, training, and support for continuous professional development.
- Market Research and Analysis: Conduct thorough market research to identify new opportunities, monitor competitor activities, and stay updated on industry trends to maintain a competitive edge.
- Customer Relationship Management: Build and maintain strong, long-term relationships with key clients and stakeholders, ensuring customer satisfaction and loyalty.
- Sales Performance Monitoring: Oversee sales performance metrics, ensuring that targets are met. Analyze sales data and provide regular reports to senior management on the progress of goals and KPIs.
- Pricing and Contract Negotiation: Oversee pricing strategies and lead negotiations for large contracts or partnerships, ensuring they align with company objectives and profitability.
- Collaboration with Other Departments: Work closely with the marketing, production, and finance teams to ensure seamless operations, product delivery, and customer service.
Senior Manager / Regional Head - West
RMSI Cropalytics Pvt Ltd
04.2023 - 02.2025
- Agri-Tech Product Development and Implementation: Led the development and implementation of innovative Agri-Tech solutions, including PInCER (Profile and Information of Crop Exposure and Risk) and PIER (Profiler for Insurance Exposure and Risk). These advanced tools provide comprehensive crop risk management and underwriting solutions using NAT CAT modelling, data analytics, and cutting-edge GIS and geo-spatial technologies. They serve industries such as General Insurance, Reinsurance, Brokers, BFSI, Government and PSU entities, as well as Agri-Input and Commodity companies across India.
- Market Development and Leadership: Demonstrated leadership in market expansion by collaborating with cross-functional teams- Marketing, Product Management, Technical Experts, Software Development, and industry thought leaders-to identify and drive strategic opportunities. Successfully delivered innovative, customer-centric solutions through consultative selling, addressing the unique needs of various industries.
Regional Manager
Skillworth Technologies Pvt Ltd (Bijli pay)
01.2022 - 04.2023
- Expansion of Bijlipay's Payment Business: Spearheaded the growth of Bijlipay's payment solutions across bank branches and regional offices throughout Eastern India, managing a diverse product portfolio that includes Point of Sale (POS), Bharat QR, UPI, Payment Gateway, and other digital payment channels.
- Cross-Sales Leadership: Drove cross-sales initiatives across both General Trade and B2B channels, covering DMT, AePS, MATM, Prepaid Cards, and IPG verticals. Led a high-performing team of 3 State Heads, 15 Area Sales Managers, and 21 Sales Officers to achieve business objectives.
- Market Expansion: Successfully expanded into new regions, driving significant growth in POS device adoption, with TID numbers increasing from 110 to 650 in FY 22/23.
- Strategic Partnerships: Established key alliances with banks, payment processors, and retail chains to enhance POS device distribution and acceptance. Secured notable partnerships with NESFB, Jalpaiguri Cooperative Bank, and others.
- Revenue Growth: Achieved a 12% year-over-year revenue increase, driven by higher sales and a surge in transaction volumes processed through POS devices.
Head - Sales & Business Development
Gopay Digital World Pvt Ltd
11.2020 - 01.2022
- Leadership in Multi-Model Payment Solutions: Directed Go Pay Digital World's Multi-Model Payment Solutions, including DMT, AePS, BBPS, and Micro ATM, overseeing a team of 3 State Heads, 14 ASMs, and 31 Sales Officers.
- Revenue Achievement: Achieved a remarkable Gross Transaction Value (GTV) of INR 410 crores in the first year of launch, securing an approximate 5.6% wallet share as reported by industry sources.
- Customer Base Expansion: Effectively grew the company's customer base by onboarding 14,000 new End Selling Points (ESPs), leading to a substantial increase in merchant engagement.
- Enhanced Customer Retention: Designed and executed successful retention strategies, including loyalty programs and ongoing support, which increased the Customer Win Back rate from 6% to 14%.
Regional Business Manager
HCL Infosystems Ltd
02.2019 - 09.2020
- Leadership in Nokia's General Trade Channel: Directed Nokia's General Trade Channel for handsets, accessories, B2B, and Micro Finance segments, managing a proficient team of 6 State Heads, 15 ASMs, and 8 Territory Sales Managers. Achieved a quarterly turnover of ₹45 crores.
- Management of Apple's General Trade Channels: Oversaw the General Trade Channels for Apple's mobility and accessories divisions, including the B2B segment, and attained an impressive quarterly turnover of ₹70 crores.
- Consistent Market Share for Nokia Mobile: Maintained a strong 8% market share for Nokia Mobile month-over-month, surpassing the Pan-India average of 6%.
- Apple Product Launch Success: Led the successful launch of the iPhone X, iPhone 8, and iPhone 8 Plus in Eastern India, increasing quarterly sell-out figures from 3,650 to 4,200 units.
Deputy General Manager / Sales & Distribution Head
S Tel Pvt Ltd - A Batelco Group Company
12.2009 - 06.2013
- Telecom Circle Launches: Pioneered the launch of two telecom circles from inception, overseeing the recruitment of a 50+ member sales team, onboarding 40 distributors and 11,000 retail outlets, and implementing comprehensive systems for a seamless launch.
- Sales, Distribution, and Acquisition Leadership: Directed Sales, Distribution, and Acquisition across six telecom circles, managing distribution channels, strategic revenue planning, forecasting, budget oversight, and the development of effective Sales and Marketing programs.
- Rapid Subscriber Growth and Revenue Achievement: Within the first 12 months post-launch, successfully built a VLR subscriber base of 130,000 customers and generated a robust gross monthly revenue of ₹12.5 million. Entered the market as the 8th operator, competing against well-established players.
- ARPU Growth in a Declining Market: In a challenging market with declining Average Revenue Per User (ARPU), achieved an impressive 18% ARPU increase in the 4th quarter compared to the 3rd, demonstrating strong market adaptability and performance.
Assistant General Manager / Sales Head
Dishnet Wireless Limited (Aircel) - A Maxis Group Company
02.2008 - 12.2009
- Strategic Leadership and Management: Played a key role in strategic planning, sales and distribution, client relationship management, promotional activities, and effective team leadership.
- Distribution Channel Optimization: Strategically designed and implemented an efficient distribution channel, ensuring convenient access to products and services for our valued customers.
- Successful Turnaround: Orchestrated a remarkable turnaround for the circle, increasing monthly prepaid acquisitions from 42,000 to 53,000. Revenue surged from ₹12 crores to ₹19 crores per month, achieving 102% of Annual Operating Plan (AOP) targets and improving performance figures from 52% to 81%.
- Subscriber Base and Revenue Growth: Enhanced subscriber growth from 72% to 85% of HLR, achieving subscriber base of 20.78 lakhs. Reduced churn rates from 5% to 3% and increased blended Average Revenue Per User (ARPU) from 129 to 154.
Branch Manager
VST Industries Limited - A Subsidiary of British American Tobacco
03.2004 - 01.2008
- Sales Best Practices Implementation: Pioneered the adoption of sales best practices and streamlined processes, introducing robust reporting systems aligned with industry standards in the FMCG sector. This led to a notable increase in market share for both mainstream and niche products, rising from 26% to 32%, and a significant boost in sales from 91.2 million sticks to 96.6 million sticks.
- Market Share Achievement: Achieved record levels of smoker share at 81% and market share at 59%, driving significant growth within the circle. Maintained a leading position in both volume and value, with circle volumes reaching an all-time high of 72 million units.
Territory Development Manager
Pepsi Foods Limited - FOBO
03.2001 - 02.2004
- Sales Target Achievement: Met sales targets by revitalizing underperforming territories and boosting sales through the implementation of TSI/ISR modules. Ensured effective execution and evaluation of trade schemes, maintained an optimal product mix, monitored competitive activity, and implemented timely corrective actions.
- Operational Excellence Contribution: Contributed significantly to the 'Operational Excellence' team by identifying and executing projects aimed at cost optimization and productivity improvement. Successfully led a project to streamline secondary distribution by removing unnecessary layers and rationalizing associated costs.
Area Sales Manager
Today's Writing Products Limited
10.1998 - 03.2001
- Business Development Leadership: Led business development initiatives across institutional and corporate segments, leveraging influencer outreach, public relations, and innovative online strategies to drive growth.
- Strategic Account Management: Identified and developed key accounts that significantly boosted sales in the ballpoint pen category, achieving a remarkable 32% Compound Annual Growth Rate (CAGR) in value from 1998 to 1999.
Sales Officer
Cussons India Pvt Limited
05.1997 - 09.1998
- Product Introduction and Team Management: Successfully launched the 'Imperial Leather' range of personal care products in the region, leading a team of 3 Territory Sales Executives (TSIs) and 10 In-Store Representatives (ISRs) while managing a business portfolio valued at ₹20 lakhs.
Territory Sales Executive
Shogun Network Limited
05.1996 - 04.1997
- Product Re-Launch Success: Successfully executed the re-launch of the 'Snuggy' line of baby diapers, effectively positioning the product in the market.
Education
PGDBM -
Rajendra Prasad Institute of Communication & Management
01.1995
B.Com (Hon's) -
Delhi University
01.1991
Skills
- Sales strategy development
- Sales performance monitoring
- Customer relationship management
- Pricing negotiation
- Team leadership
- Cross-functional collaboration
- Business development
- Account management
- Revenue growth
- Strategic partnerships
- Trend analysis
- Goals and performance
Personal Information
Date of Birth: 04/01/69
Management Development Program
- Strategic Thinking & Leadership, 2017, EnParadigm Performance Solutions
- Next Generation Manager Program, 2009, Harvard Business School and IBM Strategic
Professional Snapshot
Seasoned sales and distribution professional with over 25 years of diverse experience across Road Constructions, Agritech, Fintech, Retail, Telecom (Service Providers, Handsets, and Accessories), FMCG and Consumer Durables sectors., Sales Head, Bitumix India LLP, Kolkata / Guwahati, 03/01/25, Present, Senior Manager / Regional Head - West, RMSI Cropalytics Pvt Ltd, 04/01/23, 02/28/25, Regional Manager, Skillworth Technologies Pvt Ltd (Bijli pay), 01/01/22, 04/30/23, Head - Sales & Business Development, Gopay Digital World Pvt Ltd, 11/01/20, 01/31/22, Regional Business Manager, HCL Infosystems Ltd, 02/01/19, 09/30/20, Regional Business Manager, HCL Infosystems Ltd, 10/01/18, 02/28/19, Regional Business Manager, HCL Infosystems Ltd, 09/01/17, 09/30/18, Branch Manager, HCL Infosystems Ltd, 04/01/14, 08/31/17, Deputy General Manager / Sales & Distribution Head, S Tel Pvt Ltd - A Batelco Group Company, 12/01/09, 06/30/13, Assistant General Manager / Sales Head, Dishnet Wireless Limited (Aircel) - A Maxis Group Company, 02/01/08, 12/31/09, Branch Manager, VST Industries Limited - A Subsidiary of British American Tobacco, 03/01/04, 01/31/08, Territory Development Manager, Pepsi Foods Limited - FOBO, 03/01/01, 02/29/04, Area Sales Manager, Today's Writing Products Limited, 10/01/98, 03/31/01, Sales Officer, Cussons India Pvt Limited, 05/01/97, 09/30/98, Territory Sales Executive, Shogun Network Limited, 05/01/96, 04/30/97
Timeline
Sales Head - Domestic and International Business
Bitumix India LLP
03.2025 - Current
Senior Manager / Regional Head - West
RMSI Cropalytics Pvt Ltd
04.2023 - 02.2025
Regional Manager
Skillworth Technologies Pvt Ltd (Bijli pay)
01.2022 - 04.2023
Head - Sales & Business Development
Gopay Digital World Pvt Ltd
11.2020 - 01.2022
Regional Business Manager
HCL Infosystems Ltd
02.2019 - 09.2020
Deputy General Manager / Sales & Distribution Head
S Tel Pvt Ltd - A Batelco Group Company
12.2009 - 06.2013
Assistant General Manager / Sales Head
Dishnet Wireless Limited (Aircel) - A Maxis Group Company
02.2008 - 12.2009
Branch Manager
VST Industries Limited - A Subsidiary of British American Tobacco
03.2004 - 01.2008
Territory Development Manager
Pepsi Foods Limited - FOBO
03.2001 - 02.2004
Area Sales Manager
Today's Writing Products Limited
10.1998 - 03.2001
Sales Officer
Cussons India Pvt Limited
05.1997 - 09.1998
Territory Sales Executive
Shogun Network Limited
05.1996 - 04.1997
PGDBM -
Rajendra Prasad Institute of Communication & Management
B.Com (Hon's) -
Delhi University
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