Open To Work
Deboshree Roy
Bengaluru
Summary
Dynamic professional with a proven track record in data analytics and strategic planning at Signify. As the Founder of Oaklia, I spearheaded the development of a digital business card platform, enhancing networking ROI. Adept at stakeholder engagement and product management, I drive impactful solutions that elevate business performance.
Overview
18
18
years of professional experience
Work History
Founder
Oaklia
01.2023 - 01.2024
- Conceptualized and designed an integrated digital business card platform — enabling users not only to share but also receive and store cards in a digital wallet, with seamless integration into relevant CRMs
- Spearheaded product vision and strategy - conducted market/competitor research, identifying ICP, and defining roadmap.
- Led end-to-end MVP development - core features (digital business cards, lead capture, CRM integration).
- Directed go-to-market initiatives - secured pilot adoption with networking professionals and event organizers.
- Oaklia is an event-tech platform, that focuses on elevating the networking experience of participants and organisers. Taking networking from a feel-good factor to a ROI driven marketing channel.
Advanced Analytics Practice Lead
Signify
09.2016 - 01.2022
- Led (plan, design, implement) cross-functional programs to incorporate sales process automation, standardised reports, and dashboards.
- Implemented predictive analytics to enable leadership and frontline teams to make faster, data-backed decisions.
- Extensive experience driving Market to order (Market to order) processes (leads and opportunity funnel management).
- Led a Global CoE (Centre of Excellence), collaborating with country heads, sales & marketing leaders, and business partners to drive data-driven business process improvements across 15 markets (500+ users). Sustained a Net Promoter Score of 9 throughout tenure.
- Designed and implemented a sales target-setting framework for global markets by integrating process and performance KPIs, resulting in a 70% increase in markets achieving sales targets.
- Built a Sales Look-Book to track market health across strategic, tactical, and operational levels.
- Established a single source of truth for sales community to monitor KPIs in real time.
- Improved CRM data quality by 80% and process adherence by 65% within 6 months leading to better understanding of the real challenges in conversion.
- Enhanced operational efficiency by 53% through automation of data collection and funnel analysis.
- Conceptualised a sales forecasting tools providing end-to-end pipeline visibility and actionable recommendations to meet revenue goals.
- Designed and implemented a Pricing Maturity Dashboard that provided global leadership transparency on pricing discipline, maturity, and control across markets.
- Created a Sales Activity Dashboard for representatives, improving daily activity planning, visibility, and client meeting preparation.
- Signify (erstwhile Philips Lighting India Ltd.)
Manager Analytics
Cognizant Technologies Solution Ltd.
05.2012 - 09.2016
- Principal consultant for development of dashboards on Salesforce.com for global roll out across client organisation.
- Supported global market leaders to analyse and share insights on sales performance to drive actions.
- Worked in web analytics project analysing a major web browser heath and reported our fraud traffic issues.
- Worked on life science domain extensively to evaluate marketing analytics exercise – ROI estimation, multichannel budget optimisation.
Junior Developer
L&T Infotech
01.2006 - 01.2010
- Developed and maintained code for one of the aviation projects of Marsh (a global insurance broker) that created a web-based application for various certifications required for individuals in the aviation industry, such as pilot licenses and aircraft maintenance certifications for clearance for an aircraft to take off.
Education
Executive Programme - Product Management
ISB X Emeritus
Hyerabad06.2025
MBA -
DMS (IIT Delhi)
05-2012
BTech - Computer Science
WBUT
06-2006
Skills
- Data analytics and business intelligence
- Strategic planning
- Product management
- Project management
- Stakeholder engagement
- Teamwork and collaboration
- Effective communication
Awards
- NPI score, 2018, Maintained NPI score of 9 for sales CoE
- Super Lumen, 2017-2018, To recognize valuable contribution to Analytics in EIM
- Warrior of Light, 2018, To recognize high performance and overall contribution
- Fast-track promotion, 2016-2017, From Manager to Senior Manager
Personal Information
Title: Entrepreneur & Analytics Leader | 15+ Years Driving Business Growth | Exploring opportunities in Product Management
Upskill
- Completed executive program in product management (ISB Hyderabad, Feb'25 – Jun'25) with a capstone project on building a project from the ground up
- Pursuing product management courses in
- Microsoft AI Product Manager Professional Certification
- IBM product management: an introduction
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I have not failed. I’ve just found 10,000 ways that won’t work.
Thomas Edison
Languages
English
Native language
Hindi
Proficient (C2)
C2
Japanese
Beginner (A1)
A1
Timeline
Founder
Oaklia
01.2023 - 01.2024
Advanced Analytics Practice Lead
Signify
09.2016 - 01.2022
Manager Analytics
Cognizant Technologies Solution Ltd.
05.2012 - 09.2016
Junior Developer
L&T Infotech
01.2006 - 01.2010
Executive Programme - Product Management
ISB X Emeritus
MBA -
DMS (IIT Delhi)
BTech - Computer Science
WBUT