Debosmita Bhattacharjee
Creative Content Lead For Short Format Videos (Hoichoi \ SVF \ JOSH
Kolkata
Summary
Energetic Creative Lead with 14 years of media experience. Skilled at focusing on finding solutions and meeting deadlines. Committed to producing quality and successful promotional strategies, videos, campaign plans (monetization and promotional). Successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibolities to meet team goals.
Overview
20
20
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Creative Head
SVF
Kolkata
04.2021 - Current
- Heading the creative team, edit and audio departments for short format platform - JOSH
- Designing creative content for promotional activities - both facebook and Instagram and JOSH
- Public relations with celebrities
- Writing content for social media , and supervising the social media report and strategies
- Campaign plannings
- Approved and rejected ideas and provided feedback to team.
- Determined production schedules by conferring with heads of art, copywriting and production departments.
- Established procedures and quality standards for department.
- Led [Number] brainstorming sessions per month to generate ideas.
- Developed strategic communication and marketing plans.
- Negotiated contracts with stylists and photographers to organize photo shoots.
- Recruited, hired and trained top candidates with eye for performance.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Collaborated with outside agencies - JOSH to manage project progress and milestones.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Negotiated vendor contracts and services to meet budget requirements.
- Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
- Oversaw technical production and implementation of online creatives.
Creative Producer
hoichoi technologies pvt ltd
Kolkata
02.2020 - 11.2021
- Participated in meetings with producers and production crew to keep program in step with creative vision.
- Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
- Evaluated scripts to identify creative strategies and resource needs.
- Directed live broadcasts, films and recordings or non-broadcast programming for public entertainment or education.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
- Developed schedules for production, editing and duplication for timely delivery.
- Visited various locations for shoots and oversaw live field operations, typically supervising [Number]-person production teams.
- Identified and approved equipment and elements required for productions.
- Alleviated issues between actors on set to keep projects on track and avoid delays or budget overages.
- Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Presented production ideas and determined creative scenarios for production and delivery.
- Developed project budgets and managed production costs.
Promo Producer
Hoichoi TV
02.2020 - 03.2021
- Creating Short Video Promotional Content for Facebook
- Creating IP videos for Youtube and Facebook Monetization
- Ideating with the content marketing team for promotional plan for films and web series
- Constant follow up with the post production team for meeting the delivery needs for timely uploads and schedule.
Post Production Supervisor
Addatimes Media Private Ltd
08.2019 - 12.2019
- Created and distributed daily and weekly schedules to identify tasks with key deadlines.
- Devised solutions for technical concerns, needs, budgets and processes to meet deadlines and budgets without compromising quality of project.
- Managed vendor estimates, invoices and resource schedules.
- Implemented crisis strategies to address timeline and budget deviances.
- Worked directly with production team to manage operations, logistics, workspaces and budgeting.
- Evaluated scripts to identify creative strategies and resource needs.
- Visited various locations for shoots and oversaw live field operations, typically supervising [Number]-person production teams.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
Radio Jockey
Times Network
Kolkata
12.2016 - 08.2019
- With ISHQ 104.8 FM, TV Today Network Limited [Previously Oye 104.8 FM], Kolkata
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Implemented processes that would shave valuable time off of complex projects.
- Promoted company by giving exciting and dynamic presentations to clients and partners.
- Researched, developed and pitched stories that reflected unique sensibilities of [Type] network brand.
- Generated leads through cold calling, networking and social media.
- Research for the breakfast show (morning show)
- Co-hosting with the RJ
- Creating digital promotional videos
- Creative lead for an Award winning digital Campaign - Shades of Love, won Bronze in MICA, 2019
Assistant Producer
TV Today Network Ltd
Kolkata
11.2010 - 11.2018
- Responsible for hosting two shows Love Lab(11am-2pm) and ISHQ Jukebox (2pm-5pm)
- Initiatives in content development and improvement in conjunction with the RJ like building new CLB’s for the show(s) and getting new show ideas
- Ensuring effective guest relationship for show(s) from various field – Films, Sports, Media and Politics
- Ideating fresh programming initiatives for the assigned show(s)/day part(s) along with fabrics for the morning and/ or evening show, campaign, sparklers (ISHQ Quickies, Corner Seat- movie review)
- Effective implementation of programming systems and processes as specified which includes Log reports, log management, weekly log update, air check of RJ’s and show(s) assigned.
- Execution of various other critical responsibilities like regular sales meet, show as well as client integrations
- Revenue related ideation/ managing on ground event end to end/ allocating tasks – OB’s to RJ’s etc.
- Ideation and involvement in celebrity shows – Calling Karan (Mumbai) and Confessions with Somlata (Kolkata)
- Ability to network and build online presence digitally through Facebook and Instagram.
- Creating digital properties and increasing digital footprint of the station as a Creative Artist/ Director for the award winning digital property “Shades of Love”.
- Writing scripts for radio commercials.
- Being the celebrity co coordinator and manager for the Digital Radio Series with top 10 Celebrity Couples in Kolkata “Pujo Love Stories” – Season 1.
Assistant Producer, Oye 104.8 FM
TVTN Network limited
04.2008 - 11.2010
- Responsible for hosting evening drive show ADDAR MORE (5pm to 9pm) every Monday to Saturday
- Responsible for hosting weekend show BLOCKBUSTER BANGLA GAAN (5pm to 9pm ) – every Sundays
- Responsible for hosting night show for a period of nine months– KICHU GAAN KICHU BHALOBASHA (9pm to 1am) every Monday to Friday and Sundays.
- Responsible for hosting special weekend show OYE POPCORN every Saturdays.
- Creating digital properties and increasing digital footprint of the station by acting and scripting in various Radio Audio Plays
Assistant Producer
Meow FM
Kolkata
08.2008 - 10.2010
- Worked as a assistant producer helping the RJ with content and celebrities for the show
- Arranged for gratuitous celebrity visits in the station on numerous occasions for both programming and sales requirements.
- Had also worked as a backup Jock as and when required.
Education
Bachelor - Arts( Sociology, English, Political Science
Ashutosh College, Calcutta University
03.2005 - 06.2007
WBBSE -
West Bengal Board Of Secondary Education
Kolkata, West Bengal 04.2005 - 05.2005
Skills
Creative team leadership
PR and Communications
Media industry expertise
Vendor negotiation
Creative Planning and Designing Promotional Pans
Strategic leadership
Birth Date
19 - 11 - 1985
Residential Address
13, Lower Range, Beckbagan, Park Circus
Kolkata - 700017
Timeline
Creative Head
SVF
04.2021 - Current
Creative Producer
hoichoi technologies pvt ltd
02.2020 - 11.2021
Promo Producer
Hoichoi TV
02.2020 - 03.2021
Post Production Supervisor
Addatimes Media Private Ltd
08.2019 - 12.2019
Radio Jockey
Times Network
12.2016 - 08.2019
Assistant Producer
TV Today Network Ltd
11.2010 - 11.2018
Assistant Producer
Meow FM
08.2008 - 10.2010
Assistant Producer, Oye 104.8 FM
TVTN Network limited
04.2008 - 11.2010
WBBSE -
West Bengal Board Of Secondary Education
04.2005 - 05.2005
Bachelor - Arts( Sociology, English, Political Science
Ashutosh College, Calcutta University
03.2005 - 06.2007